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Tag: TelevisionAdvertising

Samsung's Galaxy Gear ad resembles Apple's 'Hello' spot

In 2007, Apple introduced the iPhone to the world with a clever ad called "Hello." That ad appears to be the inspiration for a new TV ad for Samsung's Galaxy Gear smartwatch called "A Long Time Coming." We'll let you decide for yourself -- both ads are embedded below -- but the similarity is surpr...

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Celebrity iPhone ads score well with viewers

Apple's new iPhone 4S ads featuring Samuel L. Jackson and Zooey Deschanel appear to be resonating with TV viewers. Ace Metrix, a firm that does analytics for television and video advertisers, found that those two ads were the "most effective TV ads to break the week ending April 20" for mobile ...

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