TvAd Articles on TUAW - The Unofficial Apple Weblog

Apple releases new 'Now' iPad 2 ad

by Michael Grothaus (Jun 18th, 2011)

Apple has released a new iPad 2 television commercial entitled "Now." The commercial points out how with an iPad people can interact with forms of media differently than they could in the past, such as by "watching" a newspaper. From the ad: "Now, we can watch a newspaper; listen to a magazine; ...

iPad 'If You Asked' TV ad aims for the heartstrings, fails to miss

by Michael Rose (May 3rd, 2011)

Granted, I am the sort of dude who will admit to occasionally choking up while watching a television ad (what? C'mon, the AT&T Berlin Wall ad was amazing), but even the most jaded adwatcher might have a moment of something-in-my-eye watching Apple's latest iPad ad, posted at the bottom of ...

Apple airs first iPad 2 television commercial

by Michael Grothaus (Apr 3rd, 2011)

Apple has released its first iPad 2 television commercial. Titled "We Believe," the ad has sentimental narration reminiscent of Apple's old Think Different ads. The narrator states, "This is what we believe: Technology alone is not enough. Faster, thinner, lighter ... those are all good ...

Apple releases new iPad TV commercial

by Michael Grothaus (May 13th, 2010)

Apple has released a new iPad commercial titled "What is iPad?" This ad takes quite a different tone from the first iPad television commercial that premiered during the Oscars. The new commercial is more "in your face" in the way that a gangster is when he lets you know that your eyes were ...