In an interview with Times Online, Matthew Key, head of O2, shared his company's plans to allow users of out-of-contract iPhones to switch to other providers:

"Once the iPhone becomes available on other UK networks, we will allow O2 customers to unlock their iPhones, although of course they will still need to honour any outstanding contract period they have. At the end of their contract period, they are entirely free to move to another operator...."

Of course, this hinges on other carries -- namely Vodafone and Orange -- ending O2's exclusivity. Both Vodafone and Orange are scheduled to start selling the iPhone next year. O2 first announced UK pricing in June of this year.

That's good news for users in Britain and makes me wish the same were true in the US. While I love my iPhone, AT&T often ruins the experience with dropped calls and "fewer bars in more places." The thing is flawless on Wi-Fi; hit-or-miss via 3G. A part of that is likely due to my location (my neighborhood makes that town in Deliverance resemble Gotham), but I'm certainly not the only one complaining about coverage.

[Via Wired]

Here's a few interesting stats from a survey recently conducted in Europe. These aren't specifically about the iPhone, but given that smartphones relied on buttons almost exclusively before Apple's handheld came along (and nowadays, everyone's bragging about their touchscreen technology), a temperature-taking on what people think of touchscreen controls is more or less a referendum on what people think of Apple's influence.

At least in France, Germany and the UK, reactions are mixed. While 38% of those surveyed say they were planning to get a touchscreen on their next mobile phone, only 47% of people who already owned a touchscreen said they would get another one. In other words, less than half of touchscreen owners thought they'd stick with the technology on their next purchase. Apple remains an anomaly -- both HTC and Apple have a higher amount of current customers planning to stick with their touchscreen interface (with the full numbers being released at a conference later this month), but the fact remains: current touchscreen users aren't anywhere near 100% on living button-free forever.

Especially as a gamer, that makes a lot of sense. Touchscreens are great for a lot of things -- they allow for limitless flexibility in the kinds of interfaces on offer, and especially with multi-touch, a lot of the controls on the iPhone are extremely intuitive (you automatically know now that pinching equals zooming, and so on). But as nice as touchscreen is, there are a lot of functions on mobile phones, from adjusting volume or changing music tracks on a phone out of sight in your pocket, to hitting exact button controls while twitch gaming, that work much better with tactile feedback. Steve, as he always does, made a big deal about the iPhone being a one-button interface, but I wouldn't be surprised at all to see future iterations of the iPhone include either a few more buttons, or, even better, a few more haptic interface technologies.

In yet another "so logical it's gonna happen" rumors-come-true, O2 will no longer enjoy the exclusivity it has enjoyed for two years and Orange UK will begin offering the latest 2 versions of the iPhone "later this year," according to the BBC. O2 will continue selling the iPhone (along with the Palm Pre) and there isn't expected to be much price difference between the two. All of this is occurring while Orange makes plans to merge its network with T-Mobile, which would make it the UK's largest mobile service provider.

Here's to competition -- now if we could get some of that sweet choice in the US of A. If you are an Orange customer or potential Orange customer wanting an iPhone, they have a page for you here.

Thanks to everyone who sent this in.

[via BBC and Engadget]

OK, UK iPhone fans, O2 has released its iPhone 3G S pricing plans for monthly and Pay & Go customers. Depending on your plan, your 16GB or 32GB iPhone 3G S could be free (but you'll be paying a healthy monthly tab).

The full details for monthly and Pay & Go plans are on O2's site, but here's the rundown:

The 16GB iPhone 3G S will cost you anywhere from £184.23 (about $300US) to £0 on an 18-month contract. If you are willing to sign a 24-month contract, you'll pay either £87.11 (about $141US) for the 16GB iPhone 3G S or get it for free.

The 32GB iPhone 3G S will range between £274.23 (~$444US) and £96.89 (~$158US) for an 18-month contract and £175.19 (~$283) and £0 for a 24-month contract. Contract prices range between £29.38 (~$48US) and £73.41 (~$120US) for 18-month terms and £34.26 (~$55US) and £73.41 (~$120US) for 24-month terms. All plans include unlimited UK data and WiFi.

UK Pay & Go customers can get the 16GB iPhone 3G S for £440.40 (~$715) and the 32GB iPhone 3G S for £538.30 (~$874). If you purchase an iPhone 3G S with Pay & Go, you'll get a year of unlimited web and Wi-Fi for free.

As in the US, your upgrade options will depend on when your contract is up, though the O2 site says that you can usually upgrade during the last month of your term.

So UK readers, will you be getting an iPhone 3G S on June 19th? Let us know in the comments!

The BBC reported today that a TV ad for the iPhone has been banned in the UK by the government's advertising standards watchdog group for being misleading.

The Advertising Standards Authority received 17 complaints about the ad above, which showed web pages, the Maps application, and mail attachments loading in fractions of a second. The group said that the ad "led viewers to believe that the device actually operated at or near the speeds shown," the BBC story read.

The ASA said after reviewing the complaints, "Because we understood that it did not, we concluded the ad was likely to mislead."

Apple argued that the claims in the spot were "relative rather than absolute in nature," comparing the 3G speeds to the speeds of the first-generation iPhone. Nevertheless, the ad cannot be run on UK airwaves again in its current form.

One of the complainants was a man named Roger Browning, who said in a post at The Guardian that he complained about the advertisement as retribution for a bad customer support experience he had with O2.

Apple has run afoul of the ASA before, with a claim in August that the iPhone could view "the whole Internet." Since the iPhone doesn't support Flash and Java, the agency decided the ads were misleading, and yanked them off-air.

[Via MacDailyNews.]

This would be an interesting deal -- rumor has it (that crazy rumor always has something, doesn't it?) that Apple may start selling subsidized MacBooks in the UK, with O2 including the notebooks with their wireless plans. Quite a proposal -- the idea, of course, would be for O2 to pick up a subscription by offering a discount on the already (relatively) cheap $999 MacBook. This plan has been rumored for a long time with iPhones (and I still believe it'll happen eventually), but with mobile broadband subscriptions on the rise, O2 and other services might start giving kickbacks on notebooks, too.

Of course, whatever discount you saved early on would cost you in the end with the continued cost of the broadband subscription. Which makes this deal as unlikely for people to buy into it as it does for Apple to agree. But you never know -- analysts especially are leading the call for cheaper and cheaper MacBooks, and a subsidy might be just the thing (even if it isn't actually popular with consumers) to push the MacBook down to around the $800 price where stockholders want it to be.

Apple has started their Back to School promotion in the UK. It is similar to the Back to School promo that ran in the US, with the exception of people in the UK being able to get one of the new iPods that released at last week's iPod event.

This promotion is good on the purchase of any new Mac and iPod nano (or touch). Qualified purchasers are "student[s] at a higher education institution, a teacher or a lecturer." When you purchase your new Mac and an iPod nano, or iPod touch, Apple will give you up to £95 via a rebate check. This deal ends October 31, 2008.

You can visit Apple's UK website for more details. Do you plan on purchasing a new Mac in order to get a new iPod nano or touch? Which iPod would you choose? Be sure to take part in our poll!



Thanks, Dan!

Mobile Today, which tracks mobile trends in the UK, is reporting today that the 3G iPhone is selling very well. Specifically, retailers are averaging 27,000 phones sold per week.

That's good news for Apple, especially since the 3G launch went rather poorly in the UK. Specifically, activation issues were rampant and ongoing. Sound familiar, Americans?

Apple and O2 are hoping for continued strong sales during the holiday shopping quarter. Considering O2's a pay-as-you-go option, they just might get it.

[Via MacNN]

After several years of planning and waiting, the Highcross shopping center in Leicester (UK) is finally ready to go and with it the Highcross Apple Store.

Apple Store Highcross will open on Thursday, September 4th at 10:00 AM. The store is located at the Upper Mall. You can get full travel directions here.

As usual, we're asking any TUAW operatives who visit this weekend to send us stories and photos. Good luck, have fun and we're hoping you score a T-shirt!

In June, O2 kind of announced that there would be a pay-as-you-go plan for the iPhone, and now they've finally set September 16 as its launch.

UK customers can buy an 8GB iPhone for £350, and a 16GB handset for £400. Both plans come with free web browsing for the first year. (After the first year, it's £10 per month for unlimited data.) Pricey. Less pricey than, say, Greece, but still pretty steep.

Tariffs will be based on the "Favourite Place" scheme. A £10 – £14 top-up gets you 500 minutes to any UK landline, £15 – £29 gets you 1000 minutes, and £30 or more gets you unlimited minutes. Texts are 10p each.

Taking your iPhone abroad could get spendy, though: downloading 1MB of data in any EU country will cost three quid -- six outside Europe -- though this is no different than other O2 plans.

O2 also said they will give customers 10 percent of the value of their top-ups over the last 18 months as call time worth up to £200.

[Via iPhonesTalk and Total Telecom.]

Thanks Ash and William for the heads-up!

With 237 (and counting) almost universally glowing reviews, iFooty is one app that's scoring well on the UK iPhone App Store, riding high on the Top 25 Free apps list.

What it does it pretty simple -- aggregating football league data and news articles from a variety of BBC sources -- but it does it very well and with great style. As many of the user reviews [App Store link] point out, it's one of those apps that's really, genuinely, use-it-six-times-a-day useful.

I should point out, for the vast American majority of readers on this site, that when I say "football," I mean it in the UK sense of the word. I suspect you know it better as soccer. But over here it's football, or just footy, and iFooty's comprehensive coverage of the uppermost football leagues in England (Premier League, Championship, League One, League Two) and Scotland (Premier League) offers something for many millions of fans. And, better yet, it does so for free.

The official iFooty web site doesn't tell you much; you're better off going to the App Store for more info.

Look Dougal, we've done it!

Done what, Ted?

We're on iTunes, Dougal! In the UK store! Look at all the happy people waving at us! Wave back!

What people are you talking about, Ted?

The people out there with their Apple Macs.

It's not even raining, Ted.

Just shut up and wave, Dougal!

Are you imagining things again, Ted?

What do you mean, Dougal? When have I ever imagined things? I'm very rational, you know.

Well there was that time with that money...

It was just resting in my account, Dougal, I've told you before...

(Addendum, for the mystified: Father Ted was a hugely successful 1990s sitcom, broadcast by the UK's Channel 4, about three mad Catholic priests and their equally insane housekeeper, all living in peaceful chaos on a remote Irish island. If you've never heard of it before, just move on to the next TUAW post and pretend this one never happened. Any further questions will be answered by Father Jack: "That would be an ecumenical matter!")

Tate Liverpool, one of the Tate art galleries scattered around the UK (the two main galleries are in London, another is in St Ives) has opened an experimental online exhibition tour for iPhone and iPod Touch owners, which it says is the first of its kind in the country.

From now until the end of August, visitors to the Gustav Klimt exhibition will be able to browse the free guide content to their iPhones over the gallery's wifi network, or download it beforehand as a podcast. Spare iPod touches with the content pre-loaded will be available for hire for just $6 (£3).

According to an article about the experiment in Design Week magazine, the guide has been very popular and upped average visit times from 45 minutes to three hours.

If you want to try the tour for yourself without making the trip to Liverpool, you can enjoy it in full on the web.

Thanks to Jonathan for the tip.

Londoners like to know what's going on in the tunnels beneath their feet. The Tube is how every Londoner gets pretty much anywhere, and when bits of it are broken, it helps to know before you walk to the nearest Tube station.

The beauty of the Tube, (well, the central zones in particular) is that the lines are so intertwingled that it's often quite easy to route yourself around breakages or blockages. If the Northern Line's hosed, maybe the Piccadilly or Jubilee Lines might get you close enough to where you need to be. And if the Circle line's running slow (which is often is), you might be able to skip round the problem via one of the many other lines that bisect it.

Which might explain why TubeStatus (App Store link) by Malcolm Barclay is such a good idea.

Oddly, though, Malcolm had been hoping that it wouldn't appear in the App Store, while he sorted out some copyright issues with Transport for London, the body that manages not only London's transport network but also the data feeds about it that make apps like TubeStatus work. If we hear anything further on the status of TubeStatus, we'll let you know.

iPhone and iPod touch software 2.0.1 became available yesterday, and today several iPhone 3G owners are reporting problems.

Specifically, users who paid to have their 3G iPhones unlocked by Vodafone* are unable to re-connect to the service following the update, and instead receive a "0xE8000001" error message. How helpful. It seems to happen on both Windows and Mac OS X.

As you remember, Vodafone is selling the iPhone in 10 countries, and a quick look at Apple's Discussion Boards reveal this problem popping up in Spain, Italy, Sweden and more, which leads us to believe that it's Vodafone's issue.

We haven't come across a fix yet, but we'll keep you posted. In the meantime, let us know if you've been able to squash this bug.

Thanks to everyone who sent this in!

*Update: Some of our tipsters have had luck restoring the phone to reconnect to Vodafone, but not all. Also, a reader from Finland reports the same issue with his locked phone on the Sonera network, and a Belgian correspondent chimes in with the same problem on Mobistar (Orange); looks like the issue is more widespread than just Vodafone's customers.