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Filed under: Analysis / Opinion, Odds and ends, Apple

Intel says, 'Let Apple be Apple.'

Eric Kim, senior vice president and general manager of Intel's Digital Home Group, was talking up Intel's relationship with Apple, as well as their Viiv platform at CEATEC. He praised Apple's success at melding the personal computer with consumer electronics, but he told the attendees that they should embrace open standards as opposed to Apple's closed system.

Kim said that Intel has a saying about Apple, 'Let Apple be Apple,' clearly he thinks that lightning won't strike twice. Intel wants electronics manufacturers to design open systems with the Viiv at their core. However, Intel is happy to help both closed systems (like Apple's) and open ones.

Filed under: Analysis / Opinion, Other Events

Intel's new strategy confirmed

Intel will unveil its new strategy focused on the digital home at next week's Consumer Electronics Show in Las Vegas, the New York Times says this morning. Intel is changing its focus from computing hardware to selling a digital lifestyle to consumers. The article acknowledges that "the transformation of Intel will, in part, be defined by its new alliance with Apple Computer."

Intel execs confirm that their company is building a Viiv multimedia platform for the digital living room using Core chips code-named Yonah. These chips may be the basis for an Apple set-top box that would give Apple dominance over the next wave of home video.

The Intel Inside moniker will be replaced by an new slogan -- "Leap Ahead" -- according to the Times. This will be part of Intel's effort to tie together its different platforms and rebrand itself as a warmer, fuzzier consumer company.

Tip of the Day

To get an instant map to any address, just go to your Address Book and right click on the address field of any one of your contacts and select "Map Of." The address will then be revealed in Google Maps on Safari. You can do the same if a data detector determines there is an address in an e-mail in Mail.


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