Filed under: Analysis / Opinion, Steve Jobs, iPhone, App Store, iPod touch
New iPhone ads. It's all about the apps isn't it?
As my colleague Aron Trimble has pointed out today, Apple has launched a new series of iPhone ads. As they have done recently, these 3 new commercials talk about all the added functionality the iPhone gets from having many thousands of apps available.There are some ironies that cross my mind as I look at and enjoy the usual creativity from Apple.
One of the apps highlighted is a point of sale system that runs on an iPhone. Most ironic, since if you go the the Apple Stores the POS system they use is running on Windows CE. They're the little portable credit card units the sales people carry.
These ads emphasizing the variety of apps also makes me chuckle, as I think back to how Steve Jobs insisted in June of 2007 that web apps would be enough for iPhone users. Not only was that not true, but by changing his mind, Apple has generated millions of dollars in revenues it would never have made. It could be argued that the addition of apps has revitalized the iPhone and iPod Touch and given life to a device that was showing some weakness before the SDK was allowed. As the many reviews we've done here show, there truly is something for every taste, or lack of taste at the App Store. Like other good ideas, they're hard to protect. Microsoft, RIM, and the Google Android all have app stores either running or on the way. Let's drink a toast to Steve giving in.
While this might not be news for everyone, reader Brad and I seemed to be having the same problem: Using Firefox 3, we would see the "unsupported browser" message pictured while trying to use me.com.
Attention
Back in January
iPhone web application developer, 



I have a Treo 650 on AT&Tingular. I use the web lots. (So much, actually, that my phone bill came out to $175 last month because I downloaded so much data. Damn you, Google Maps!) The included browser isn't all that bad: especially when I can tap to mobile versions of my most-frequented sites (m.facebook, or m.twitter, for example).
Previously, 
Rogue Amoeba apparently wanted to jump in today and be the first devs to thank His Steveness for presenting developers with
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)

