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Tag: World AIDS Day

Apple raised more than $20 million in holiday Product (RED) campaign

Apple raised more than US$20 million in its recent Product (RED) holiday campaign, reports Re/code citing an internal email that Apple CEO Tim Cook sent to employees. "I'm thrilled to announce that our total donation for this quarter will be more than $20 million - our biggest ever - bringing th...

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Apple turning lighted store logos red for World Aids Day 2014

As reported by Mashable, Apple today changed the color of the Apple logo at its flagship Sydney store from white to red as part of the company's World Aids Day campaign. Due to its timezone, the Sydney store is the first store to modify its logo with similar changes expected at stores in Japan, Eu...

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Apple announces new 'Apps for (RED)' campaign and retail sales donation for World Aids Day 2014

Apple yesterday announced its plans to support (RED) and mark World Aids Day 2014 by donating a portion of global online and retail store sales collected on Black Friday (November 28) and Cyber Monday (December 1). Apple also is setting up a special "Apps for (RED)" and Games for (RED) sections in...

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Apple recognizes World AIDS Day 2013

Apple is once again recognizing World Aids Day at several of its retail stores in Europe and America. Here in London both the Regent Street store and the Covent Garden store have had their white Apple signage covered with a red tint. The images above come from a MacRumors reader and show the Regen...

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Apple and Starbucks team up for Product (Red) gift cards

Starbucks is partnering with (Red) and offering an eGift basket that'll help those living with HIV/AIDS. Each basket includes a $15 gift certificate for Starbucks and a $15 gift certificate to iTunes. For every eGift basket sold, Starbucks and iTunes will contribute 5 percent of the purchase pr...

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Apple retail to mark World AIDS Day by spotlighting PRODUCT (RED)

According to ifoAppleStore.com, Apple will be spotlighting (PRODUCT) RED items in its stores on December 1 to mark World AIDS Day. A percentage of proceeds from the (PRODUCT) RED line, which Apple launched in 2006, is donated to the Global Fund to fight AIDS in Africa. Sources indicate that A...

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