Ad Articles on TUAW - The Unofficial Apple Weblog

Daily Update for Sept. 1, 2011

by Megan Lavey-Heaton (Sep 1st, 2011)

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes, which is perfect for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the ...

Apple posts new iPad ad, "Learn"

by Kelly Hodgkins (Sep 1st, 2011)

Apple has released a new video in its iPad 2 ad campaign. The ad is called "Learn" and it, as expected, focuses on using the iPad as a learning tool. This particular usage is on the rise with educational institutions around the country providing iPads to students. Schools from Yale Medical ...

Millennial: Android beats iOS in ad impressions, Apple top manufacturer

by Kelly Hodgkins (Aug 12th, 2011)

Millennial Media is a mobile ad network that has tracked mobile ad impressions for the last few years. The company released its Q2 2010 statistics which is its 50th overall report. To commemorate this achievement, Millennial compared quarterly statistics with a look back at the mobile industry ...

New iPad ad: 'We'll Always'

by Chris Rawson (Jul 24th, 2011)

Apple has released a new iPad ad, "We'll Always," that demonstrates some of the iPad's many use cases and insists that the way we'll go about doing everyday tasks has been changed forever. We'll never stop sharing our memories. Or getting lost in a good book. We'll always cook dinner and ...

Apple edges out Nokia in European ad impressions

by Kelly Hodgkins (Jul 18th, 2011)

Apple may be slowly releasing the stranglehold Nokia has on the European market. According to ad network inMobi, the Q2 2011 results show Apple has edged out Nokia in terms of ad impressions. Both Apple and Nokia logged over 2 billion ad impressions in the quarter, but Apple snagged 90 million ...

New iPhone commercials feature FaceTime and AirPlay

by Michael Grothaus (Jul 10th, 2011)

Apple has aired two new iPhone commercials. The first features the capabilities of FaceTime on the iPhone. It shows users video chatting via FaceTime iPhone to iPhone, iPhone to MacBook Air, and iPhone to iPad. The second iPhone commercial showcases the iPhone's AirPlay features. The ...

Smartphones threaten TV advertising

by Kelly Hodgkins (May 27th, 2011)

Hollywood is afraid of online video streaming, but a recent study suggests their biggest threat is the smartphone. IPG Media Lab and YuMe looked at people's behaviors when they watched TV. They discovered participants had the TV on, but were not always actively engaged. About 94% of the study's ...

iPad 'If You Asked' TV ad aims for the heartstrings, fails to miss

by Michael Rose (May 3rd, 2011)

Granted, I am the sort of dude who will admit to occasionally choking up while watching a television ad (what? C'mon, the AT&T Berlin Wall ad was amazing), but even the most jaded adwatcher might have a moment of something-in-my-eye watching Apple's latest iPad ad, posted at the bottom of ...

Best Buy pulls ad that makes fun of iPad

by Michael Grothaus (Apr 7th, 2011)

Best Buy has quickly pulled an ad that mocked the iPad, according to SlashGear. The ad, which debuted on April 4, showed the ASUS Eee Pad Transformer tablet plus optional keyboard next to what appears to be an iPad duct taped to a keyboard. Considering the iPad 2 is in all likelihood going to ...

Apple airs new 'Retina' iPhone 4 commercial

by Michael Grothaus (Mar 26th, 2011)

Apple has released another commercial in the "If you don't have an iPhone" series of ads. This commercial, titled "Retina," shows off the Retina Display on the iPhone 4. The ad cycles through the Photos, iPod (movies), Maps, and Mail apps. The latest ad comes just one day afterApple released ...

Did Motorola's agency 'borrow' Super Bowl ad concept?

by Kelly Hodgkins (Feb 14th, 2011)

Motorola is in hot water over its Apple-inspired Super Bowl advertisement for its upcoming XOOM tablet. The video ad features a world of drones dressed in white hoodies who are eternally plugged into white earbuds. Of course, the one character breaking the trend is the one with a Motorola XOOM ...

Motorola Xoom ad 'inspired' by Apple's classic 1984 ad

by Chris Rawson (Feb 6th, 2011)

Motorola has just released a commercial for its Xoom tablet that seems to draw heavy inspiration from Apple's classic 1984 ad. In Motorola's spot, a single Xoom user roams through a sterile environment populated with hundreds of people clothed in the same monochrome, drab garments. Everyone except ...

Motorola Super Bowl ad pokes fun at Apple users

by Dave Caolo (Feb 4th, 2011)

The Super Bowl means elaborate and expensive TV ads. I think there's a football game, too. This year, Motorola will poke fun at iPhone users with a commercial for the Xoom that features homogenous, mindless drones who all look alike and use the same chuck of hardware. The standout -- a handsome ...

New Apple ad says iPad is "iconic"

by Matt Tinsley (Jan 26th, 2011)

Apple has released the latest in its "iPad is..." series of commercials. The new ad, available on Apple's YouTube channel, touts the iPad as "iconic," following the amazing, electric, delicious and musical commercials. The ad showcases a host of apps and features available on the iPad, ...

Apple releases new Santa-themed iPhone 4 ad

by Michael Grothaus (Dec 21st, 2010)

Apple has posted a new holiday-themed iPhone ad titled "Under the Covers." In the ad, a mom nestles with her young son in bed while he uses FaceTime on the iPhone 4 to video chat with Santa. The mom leaves the room and the son hides under the covers, still talking to Santa. Cut to the mom ...