Ad Articles on TUAW - The Unofficial Apple Weblog

New iPhone commercials feature FaceTime and AirPlay

by Michael Grothaus (Jul 10th, 2011)

Apple has aired two new iPhone commercials. The first features the capabilities of FaceTime on the iPhone. It shows users video chatting via FaceTime iPhone to iPhone, iPhone to MacBook Air, and iPhone to iPad. The second iPhone commercial showcases the iPhone's AirPlay features. The ...

Smartphones threaten TV advertising

by Kelly Hodgkins (May 27th, 2011)

Hollywood is afraid of online video streaming, but a recent study suggests their biggest threat is the smartphone. IPG Media Lab and YuMe looked at people's behaviors when they watched TV. They discovered participants had the TV on, but were not always actively engaged. About 94% of the study's ...

iPad 'If You Asked' TV ad aims for the heartstrings, fails to miss

by Michael Rose (May 3rd, 2011)

Granted, I am the sort of dude who will admit to occasionally choking up while watching a television ad (what? C'mon, the AT&T Berlin Wall ad was amazing), but even the most jaded adwatcher might have a moment of something-in-my-eye watching Apple's latest iPad ad, posted at the bottom of ...

Best Buy pulls ad that makes fun of iPad

by Michael Grothaus (Apr 7th, 2011)

Best Buy has quickly pulled an ad that mocked the iPad, according to SlashGear. The ad, which debuted on April 4, showed the ASUS Eee Pad Transformer tablet plus optional keyboard next to what appears to be an iPad duct taped to a keyboard. Considering the iPad 2 is in all likelihood going to ...

Apple airs new 'Retina' iPhone 4 commercial

by Michael Grothaus (Mar 26th, 2011)

Apple has released another commercial in the "If you don't have an iPhone" series of ads. This commercial, titled "Retina," shows off the Retina Display on the iPhone 4. The ad cycles through the Photos, iPod (movies), Maps, and Mail apps. The latest ad comes just one day afterApple released ...

Did Motorola's agency 'borrow' Super Bowl ad concept?

by Kelly Hodgkins (Feb 14th, 2011)

Motorola is in hot water over its Apple-inspired Super Bowl advertisement for its upcoming XOOM tablet. The video ad features a world of drones dressed in white hoodies who are eternally plugged into white earbuds. Of course, the one character breaking the trend is the one with a Motorola XOOM ...

Motorola Xoom ad 'inspired' by Apple's classic 1984 ad

by Chris Rawson (Feb 6th, 2011)

Motorola has just released a commercial for its Xoom tablet that seems to draw heavy inspiration from Apple's classic 1984 ad. In Motorola's spot, a single Xoom user roams through a sterile environment populated with hundreds of people clothed in the same monochrome, drab garments. Everyone except ...

Motorola Super Bowl ad pokes fun at Apple users

by Dave Caolo (Feb 4th, 2011)

The Super Bowl means elaborate and expensive TV ads. I think there's a football game, too. This year, Motorola will poke fun at iPhone users with a commercial for the Xoom that features homogenous, mindless drones who all look alike and use the same chuck of hardware. The standout -- a handsome ...

New Apple ad says iPad is "iconic"

by Matt Tinsley (Jan 26th, 2011)

Apple has released the latest in its "iPad is..." series of commercials. The new ad, available on Apple's YouTube channel, touts the iPad as "iconic," following the amazing, electric, delicious and musical commercials. The ad showcases a host of apps and features available on the iPad, ...

Apple releases new Santa-themed iPhone 4 ad

by Michael Grothaus (Dec 21st, 2010)

Apple has posted a new holiday-themed iPhone ad titled "Under the Covers." In the ad, a mom nestles with her young son in bed while he uses FaceTime on the iPhone 4 to video chat with Santa. The mom leaves the room and the son hides under the covers, still talking to Santa. Cut to the mom ...

Millenial Media: Apple still top manufacturer, devs heading to Android in 2011

by Mike Schramm (Dec 14th, 2010)

Millenial Media has released its monthly report about mobile advertising, and while things haven't changed too much from the last time they released this kind of data, the usual trends are still in place. Apple is the biggest mobile device manufacturer around, representing 25 percent of mobile ...

Pitchfork gets a custom iPod touch page-topper ad

by Mike Schramm (Dec 8th, 2010)

Apple has developed a custom ad for indie music review site Pitchfork. You can go over and see it right now in any WebKit-based browser (so Safari or Chrome) -- an iPod touch pops up in front of the menu bars, and everything gets swept away in the games being played. This ad is notable for a few ...

Found footage: New ad declares that 'iPad is electric'

by Steven Sande (Nov 2nd, 2010)

A new iPad ad hit the TV screens of America last night. The new ad, "Electric," shows Apple's tablet as being "cinematic", "elementary", "academic", "full-size", "presenting", "bought", "sold", "fantasy", and finally "electric." For the first time in the history of these ads, the piano riff is ...

Panasonic's iPhone-powered augmented reality T-shirt

by Mike Schramm (Sep 9th, 2010)

This little video shows off what most of the augmented reality features we've seen so far look like; they're cool, but not all that practical or useful. The idea is supposed to be an ad campaign for Panasonic's 3D televisions, so they gave away special AR shirts and a free iPhone app. If you find ...

Engadget: Sam Mendes shooting Apple ads, video chat to be featured

by Dave Caolo (May 25th, 2010)

Here's another juicy iPhone rumor. Engadget reports that American Beauty director Sam Mendes will be shooting the next batch of Apple ads, and at least one will feature video chat. Quoting some rather telling tweets, Engadget has put together that auditions are underway. An actress posted the ...