admob posts

Filed under: iPod Family, Developer, iPhone, App Store

AdMob withdraws from 3rd party ad networks

by Erica Sadun (RSS feed) on Jun 25th, 2009

AdMob is one of the bigger names in iPhone ad-supported applications. They provide embeddable advertisements that developers can incorporate into otherwise free apps. Recently, third-party ad networks like AdWhirl and Tapjoy have appeared on the scene, offering to negotiate ad displays from multiple sources to increase developer revenues and increase fill rates. Yesterday, citing increased technical complaints and parameter obstruction, AdMob announced that it would no longer work with these third party mediation services.

This move affects developers who turned to dynamic advertisement solutions from third parties. AdMob will continue to allow developers to use their own solutions for maximizing ad fill rates outside these services.

Ad-supported applications are not particularly common in the App Store, where they have been relatively unsuccessful as a monetizing solution (jailbreak apps on Cydia and Icy have provided somewhat more effective results). App Store titles must compete in a huge market with delays in providing updates. The relatively close relationship between software creators and their target audience and quick update/release cycles appears to work better with ad-supported models than the more formal App Store environment.

Further details about the AdMob policy change can be found on their blog.

Tags: Ad Mob, AdMob, AdWhirl, iphone, Tapjoy

Filed under: Analysis / Opinion, Odds and ends, Internet, iPhone, iPod touch

iPhone nabs 59% of smartphone 'net traffic, 43% of mobile web traffic

by Mike Schramm (RSS feed) on May 29th, 2009

Fortune has the results of an AdMob survey up, and they're pretty surprising -- Apple has apparently taken over 59% of smartphone traffic on the Internet, and in the mobile category in general, they've got a giant 43% of 'net traffic surveyed. But there's another side here: the report doesn't just point out that Apple accounts for the lion's share of mobile 'net traffic, but it states that smartphone traffic, and specifically the iPhone in general, hugely overshadows the actual sales numbers. The iPhone has 8% global market share, but accounts for 65% of HTML traffic. And smartphones in general overshadow their sales to a lesser degree: smartphones represent about 12% of mobile device sales, but AdMob calculates them at around 35% of their traffic last month.

What does this mean? AdMob suggests it's a phase -- right now, because we're so early in the development stages of this platform, mobile web makes up the main chunk of traffic. But in the future, we may go through applications to get data, or use push notifications, and/or come up with other, more streamlined ways to get information out to mobile devices. But for now, iPhone and iPod touch users are still browsing the web, and as a result, they are accounting for way more traffic than their sales hint at.

Tags: admob, html, internet, iphone, ipod-touch, overshadow, results, smartphones, survey, traffic

Filed under: Analysis / Opinion, iPhone, iPod touch

iPhone and iPod touch continue to dominate smartphone web traffic

by Mel Martin (RSS feed) on Apr 24th, 2009

Admob has released another monthly survey of smartphone metrics, and Apple continues to look very healthy both in the U.S. and around the world. In website requests, Apple iPhones and iPod touch devices are up 4.2% from the previous month, while Nokia, still the top dog in handsets world wide, is down 3.6%.

One other interesting piece of data is that half of the requests for internet data on the iPhone are coming from 3rd party apps, telling us the impact those apps are having. Apps like sports scores, news and weather apps, streaming music players etc. are really getting heavy use, not only from the iPhone but similar numbers apply to other smartphones as well.

The research paper also sees the Android phone coming on, with 2% of mobile requests in the U.S., and is the number four smartphone behind the iPhone, Blackberry Curve and Blackberry Pearl. With the iPhone combined with the iPod touch, Apple has the top devices in the world generating mobile traffic.

Admob measures the impact of various mobile phones by looking at requests for mobile ads from a network of 6,000 websites and 1,000 applications. While the numbers may not exactly reflect the universe of mobile phone use, it does show trends that are important to keep an eye on.

When you consider that the iPhone is only about 2 years old, the numbers are even more impressive.

If you'd like to read the complete report, click here.

Tags: Admob, internet useage, iPhone market share, IphoneMarketShare, penetration, smartphones

Filed under: iPhone

iPhone continues to build momentum

by Mel Martin (RSS feed) on Mar 24th, 2009

In a new study released by AdMob, the iPhone is rolling over many of the other smart phones in the US and the world in terms of data traffic. You can download the complete study in PDF form here. Highlights of the research include:

Worldwide, the iPhone makes up 33% of all smart phone traffic
In the U.S., the iPhone accounts for 49.5 % of all tracked requests
Against all phones, including non-smart phones, Apple had 11.2 % of mobile online traffic. The iPod Touch was getting 6.7% and the Motorola RAZR has dropped to 2.9% of traffic

From the AdMob research, here's a look at the top ten smart phones worldwide in terms of Internet traffic.

Other items of note: the iPhone of had 10 percent of traffic in the U.S. in August of 2008, now jumping to 49.5 percent in less than a year.

AdMob notes that the traffic share is not the same as phone sales. The data reflects a combination of market share and data use. It is likely that the ease of use that Safari offers is helping to drive internet data usage, while other browsers may be painful to use and not nearly as inviting.

It's good news for Apple, and it's likely that excitement about the iPhone will increase with OS 3.0 being released this summer, along with the likely debut of new iPhone hardware.

AdMob specializes in working with advertisers to get their ads on mobile phones. They also are heavily involved in research to track trends in the mobile space.

Tags: AdMob, data traffic, iPhone market share, research

Filed under: Analysis / Opinion, Software, Features, Internet Tools, iPhone, App Store

Radar.net wants to be your iPhone's photo sharer

by Mike Schramm (RSS feed) on Mar 11th, 2009

We're at a new juncture in the course of iPhone development, I believe. Twitter has basically monopolized the "text exporting" function of your iPhone -- if you want to broadcast text from a mobile device, most of us do it through Twitter. But now, we're seeing a whole host of sites and services aiming to be the distributors for your richer media: photos, audio, even video (as well as the iPhone can handle it, anyway).

Radar is one such service, and they'd really like to handle any photos you want to send out into the world. But unlike a site such as Twitpic, they're not content with being just the repository. They want to host, share, and deliver. Whenever you want to mess around with pictures on your iPhone, whether that be taking them and sharing them, browsing your friends' pictures from Flickr, or looking at funny shots from CollegeHumor, Radar wants to be there.

They gave TUAW an early look at their new software, just released to the App Store, and we were duly impressed -- they've got hooks into a surprising number of places, and it's clear they've worked hard to make themselves fit somewhere into your photosharing flow. But is it worth it to have yet another site acting as a go-between for you and your photo content? Read on to find out.

Gallery: Radar.net iPhone app

Continue reading “Radar.net wants to be your iPhone's photo sharer”

Tags: admob, ads, app-store, browsing, flickr, free, iphone, photos, radar, rich-media, sharing, twitpic, twitter

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