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New Apple iPhone ad brings AT&T and Verizon together

by Steven Sande (Jan 23rd, 2011)

Love, peace and harmony. That's what Apple seems to be pushing in the latest iPhone advertisement to hit the airwaves. The ad, titled "Two is Better than One," shows a pair of iPhones performing side-by-side synchronized app usage. The action is backed by that beautiful piece of waltz music used to ...

iAd highlighted in new Apple video

by Matt Tinsley (Nov 19th, 2010)

Apple has updated its iAd advertising site with a show-reel showcasing some of the early advertisement adopters. Of course the best of the best have been selected, and all of the campaigns featured look great. We've only seen a few here at TUAW, like the Nissan Leaf ad at pictured at right, but ...

New iPhone 4 ad touts battery life

by Dave Caolo (Nov 16th, 2010)

Apple has released another TV ad for the iPhone 4 in the U.S., this time bragging about its battery life. The ad begins by stating that the iPhone's lithium polymer battery lets users "work longer, play longer, laugh longer..." and so on while showing off features like email, gaming, video and so ...

Verizon iPad TV ad is out

by Dave Caolo (Nov 9th, 2010)

Last month Verizon Wireless stores began selling iPad/MiFi bundles. Now, the first television spot advertising that fact has debuted. It features a user in a small room with an iPad on his lap. He pulls a MiFi from his pocket, flicks it on and presto! The walls of the room disappear as "the world ...

Found footage: New ad declares that 'iPad is electric'

by Steven Sande (Nov 2nd, 2010)

A new iPad ad hit the TV screens of America last night. The new ad, "Electric," shows Apple's tablet as being "cinematic", "elementary", "academic", "full-size", "presenting", "bought", "sold", "fantasy", and finally "electric." For the first time in the history of these ads, the piano riff is ...

New iPhone 4 ad touts Retina Display

by Steven Sande (Oct 6th, 2010)

A new iPhone 4 ad has hit the airwaves. Rather than featuring FaceTime, which is now quickly making it into the mainstream on shows like Hawaii Five-O, the new ad focuses on the Retina Display. In the ad, the ability of the display to bring out the best of photos, movies, text, and games is ...

iPhone 4.0 OS: Now with iAds

by Kelly Guimont (Apr 8th, 2010)

Today at the iPhone 4.0 preview event, Apple announced that one of the new features coming in 4.0 is the iAd network. According to Steve, an average iPhone user is on their phone using apps about half an hour a day. So at one ad every three minutes, that's 10 ads on each device each day, and with ...

iPad the star of Modern Family

by Dave Caolo (Mar 31st, 2010)

Warning: This post contains spoilers about the latest episode of Modern Family. You have been warned. One of my favorite TV shows, Modern Family, was all about the iPad tonight, just days before the big release. The main character, Phil Dunphy, is thrilled at the prospect of receiving an ...

New iPhone ad: Family Travel

by Steven Sande (Feb 28th, 2010)

If you've been watching TV over the last few days (and who hasn't, with that USA / Canada hockey game and the tsunami coverage), you may have seen the latest in the series of iPhone ads. The ad, titled "Family Travel," features a voice-over by a Mom who gushes that "It's unbelievable how much ...

Every "Get a Mac" ad in one place

by Dave Caolo (Jan 19th, 2010)

It's hard to believe that Apple's "Get a Mac" ad campaign is already 4 years old. Since its introduction, the campaign has invited both parody and serious responses from competitors. Plus, poor* John Hodgman and Justin Long can't walk out the door without someone calling them either "Mac" or "PC." ...

Andy Ihnatko on Verizon Droid "iDon't" ads: baloney (mostly)

by Steven Sande (Nov 5th, 2009)

Most American television viewers have been treated recently to endless reruns of Verizon's "iDon't" advertisements. These ads attack the iPhone, playing music that's similar to that played in iPhone ads while displaying a series of messages stating such brilliant and cutting phrases as "iDon't have ...

Apple debuts two Holiday Get a Mac Ads

by Cory Bohon (Dec 15th, 2008)

Apple released two new Get a Mac ads, just in time for the holiday season. The two ads, entitled "I Can Do Anything," and "Tree Trimming," are animated, and very amusing. In the I Can Do Anything ad [direct video link], PC shows off what he can do because he is animated. He then talks to a ...

New iPhone ad series features wide range of apps

by Cory Bohon (Nov 9th, 2008)

Another week, another Apple ad on TV -- a new entry in the series of iPhone commercials that have dropped the "This is how you enter the App Store" opening. Eagle-eyed readers have also noted that some of the new ads include a subtle "Sequence shortened" caption that reminds us things may go a bit ...

New Get a Mac Ads: Bean Counter and V Word

by Cory Bohon (Oct 19th, 2008)

With all of the political mudslinging going around this time of year, Apple has decided to add a different type of mudslinging to the barrage of TV commercials. Tonight, they released two new "Get a Mac" ads: Bean Counter, and V Word. In Bean Counter [direct video link], PC is sitting at a desk, ...

Cool South African iPod ads

by Dave Caolo (Mar 28th, 2008)

Last year, we pointed out this cool campaign for iPods with video in South Africa. Tiny boxes of movie popcorn, posters and even a miniature "trailer" announced the idea of "Movies in your pocket." Today, Creative Bits describes another iPod campaign from South Africa. It features a set of earbuds ...