Advertisement Articles on TUAW - The Unofficial Apple Weblog

Found footage: New ad declares that 'iPad is electric'

by Steven Sande (Nov 2nd, 2010)

A new iPad ad hit the TV screens of America last night. The new ad, "Electric," shows Apple's tablet as being "cinematic", "elementary", "academic", "full-size", "presenting", "bought", "sold", "fantasy", and finally "electric." For the first time in the history of these ads, the piano riff is ...

New iPhone 4 ad touts Retina Display

by Steven Sande (Oct 6th, 2010)

A new iPhone 4 ad has hit the airwaves. Rather than featuring FaceTime, which is now quickly making it into the mainstream on shows like Hawaii Five-O, the new ad focuses on the Retina Display. In the ad, the ability of the display to bring out the best of photos, movies, text, and games is ...

iPhone 4.0 OS: Now with iAds

by Kelly Guimont (Apr 8th, 2010)

Today at the iPhone 4.0 preview event, Apple announced that one of the new features coming in 4.0 is the iAd network. According to Steve, an average iPhone user is on their phone using apps about half an hour a day. So at one ad every three minutes, that's 10 ads on each device each day, and with ...

iPad the star of Modern Family

by Dave Caolo (Mar 31st, 2010)

Warning: This post contains spoilers about the latest episode of Modern Family. You have been warned. One of my favorite TV shows, Modern Family, was all about the iPad tonight, just days before the big release. The main character, Phil Dunphy, is thrilled at the prospect of receiving an ...

New iPhone ad: Family Travel

by Steven Sande (Feb 28th, 2010)

If you've been watching TV over the last few days (and who hasn't, with that USA / Canada hockey game and the tsunami coverage), you may have seen the latest in the series of iPhone ads. The ad, titled "Family Travel," features a voice-over by a Mom who gushes that "It's unbelievable how much ...

Every "Get a Mac" ad in one place

by Dave Caolo (Jan 19th, 2010)

It's hard to believe that Apple's "Get a Mac" ad campaign is already 4 years old. Since its introduction, the campaign has invited both parody and serious responses from competitors. Plus, poor* John Hodgman and Justin Long can't walk out the door without someone calling them either "Mac" or "PC." ...

Andy Ihnatko on Verizon Droid "iDon't" ads: baloney (mostly)

by Steven Sande (Nov 5th, 2009)

Most American television viewers have been treated recently to endless reruns of Verizon's "iDon't" advertisements. These ads attack the iPhone, playing music that's similar to that played in iPhone ads while displaying a series of messages stating such brilliant and cutting phrases as "iDon't have ...

Apple debuts two Holiday Get a Mac Ads

by Cory Bohon (Dec 15th, 2008)

Apple released two new Get a Mac ads, just in time for the holiday season. The two ads, entitled "I Can Do Anything," and "Tree Trimming," are animated, and very amusing. In the I Can Do Anything ad [direct video link], PC shows off what he can do because he is animated. He then talks to a ...

New iPhone ad series features wide range of apps

by Cory Bohon (Nov 9th, 2008)

Another week, another Apple ad on TV -- a new entry in the series of iPhone commercials that have dropped the "This is how you enter the App Store" opening. Eagle-eyed readers have also noted that some of the new ads include a subtle "Sequence shortened" caption that reminds us things may go a bit ...

New Get a Mac Ads: Bean Counter and V Word

by Cory Bohon (Oct 19th, 2008)

With all of the political mudslinging going around this time of year, Apple has decided to add a different type of mudslinging to the barrage of TV commercials. Tonight, they released two new "Get a Mac" ads: Bean Counter, and V Word. In Bean Counter [direct video link], PC is sitting at a desk, ...

Cool South African iPod ads

by Dave Caolo (Mar 28th, 2008)

Last year, we pointed out this cool campaign for iPods with video in South Africa. Tiny boxes of movie popcorn, posters and even a miniature "trailer" announced the idea of "Movies in your pocket." Today, Creative Bits describes another iPod campaign from South Africa. It features a set of earbuds ...

Apple TV Commercial spotted in the wild

by Erica Sadun (Apr 9th, 2007)

A big thank you to everyone who has written in, tipping us off about this new Apple TV commercial that just aired today on US television. "It's on your computer. It's on your iPod. Now, it's on your TV." I'm not positive which movie they're using--is it "School of Rock"? SoR is on my to-watch list ...

Microsoft: The WOW starts... with a MacBook?

by David Chartier (Mar 5th, 2007)

Microsoft's "The WOW Starts Now!" Vista promotion campaign has taken just about every computer and technology venue by storm. Everyone from the likes of Best Buy to Bob's Computers has at least some kind of hanging banner, floor signage or postcard handouts featuring the mind-numbing array of ...

iPhone ad to appear during today's Oscars ceremony?

by David Chartier (Feb 25th, 2007)

Macworld UK has apparently heard it through the grape vine (or apple tree?) that Apple has secured some ad time for the iPhone during tonight's 79th annual Academy Awards ceremony. The proceedings kick off at 8 pm EST on ABC, and the ad was apparently "made for the Oscars," though no more details ...

New Mac ad surfaces

by Dave Caolo (Jun 12th, 2006)

A couple of eagle-eyed readers have seen a new Mac ad on CNN and the net, featuring the two actors from the most recent campaign. This time, they're in boxes, with the Mac talking about how ready to go he is from the start, while the PC has to deal with all sorts of demo software and so on. We ...