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Tag: advertising

1985 Macintosh Office ad reminds us how much space software used to take up

"Now there are more than 500 software programs for the Macintosh Office, so no matter what business you're in, you're in business." In just one sentence this 1985 Macintosh Office ad explained to viewers why it was going to change the way they worked on a computer. In 2014 this ad sends a dramat...

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Samsung releases yet another anti-iPhone ad dubbed "Screen Envy"

Well, you gotta hand it to Samsung -- they sure are persistent. Earlier today the number one purveyor of Android handsets released yet another anti-iPhone ad dubbed "Screen Envy." As the title implies, the commercial puts down the iPhone for having a much smaller screen than the flagship Galaxy ...

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New Samsung ads poke fun at iPad display and lack of multiscreen support

Samsung ads typically teeter between funny and annoying. The company's latest efforts skews towards the latter. Though not as overtly anti-Apple as its "wall huggers" ad from last week, Samsung's latest commercials for the Galaxy Tab S essentially take aim at the iPad for A.) lack of split-screen ...

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This 1987 Australian Macintosh commercial is like a mini Mad Men

There's a bizarre charm to the mini dramas of Apple's commercials from the 1980s, and this Australian Macintosh clip is no exception. "The Manager" is fifty-seven seconds of corporate melodrama, like a soap opera you might experience on the AMC hit Mad Men. Our hero, known only as Frank, is corn...

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Samsung calls iPhone users "wall huggers" in latest anti-Apple attack ad

Samsung today released a new attack ad focusing on shortcomings in the iPhone's battery life. The commercial takes on a humorous, if not whimsical, tone as it shows us a few scenes -- which all take place in an airport -- of people dealing with the frustrations that accompany owning a device with ...

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New iPhone ad touts parenting features of iPhone

Apple on Sunday rolled out a new commercial for the iPhone 5s entitled "Parenthood." There's no Steve Martin cameo but it does feature several heartwarming family interactions while showcasing a few kid-oriented iOS apps. The commercial concludes with Apple's recent tagline -- "You're more powerf...

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YouTube find: Hilariously bad Apple IIe ad promises "six tutorial diskettes" with purchase

Old tech commercials often toe the line between hilarious and cringeworthy. This old Apple II ad from 1985 fits that description to a tee. The best line comes at the end when our noble host exclaims, "Buy now and receive a free training seminar and six tutorial diskettes!" And he actually conclud...

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Tim Cook and Eddy Cue are big fans of the latest "Beats by Dre" commercial

A few days ago, Beats released the following commercial in anticipation of the World Cup, which gets underway this afternoon. Dubbed The Game Before The Game, the commercial features quite a few shots of the iPhone 5s, and, of course, no shortage of athletes preparing for game day by getting lost ...

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Apple aiming to bolster in-house advertising team to 1,000 employees, report claims

Apple has long been a company renowned for its advertising, and in an ongoing effort to keep things fresh, the company is reportedly looking to bolster its in-house team of advertising professionals. AdAge on Tuesday published a detailed look at Apple's efforts, which include pitting its own adve...

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Apple rolls out new fitness-centric iPhone ad titled "Strength"

Hot on the heels of a report that Apple is hoping to produce more of its own TV commercials in-house comes a new iPhone ad that debuted last night during the NHL Stanley Cup Finals. The new ad, appropriately titled "Strength", is rather fitness-centric as it shows the myriad of ways in which iPhon...

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Apple looking to take more of its TV advertising in-house

Bloomberg reports that Apple is aiming to produce more of its TV advertisements in-house and, in turn, rely less on TBWA\Chiat\Day, the company's longtime ad agency. The shift in strategy is reportedly rooted in Apple's desire to keep its advertising fresh in the face of stiff competition from the...

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Evening Laughs: Every tech commercial...

We live in an age of technological innovation where every year new wonders are introduced that change our everyday lives. Sadly, technology advertising hasn't necessarily kept up with the level of innovation. With just a few simple cliches, you too can write your own tech commercial. The folks o...

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Apple rolls out two brand new "Your Verse" iPad ads

Apple on Sunday rolled out two brand new "Your Verse" iPad ads, adding even more stories to Apple's ongoing efforts to draw attention to people using the iPad in unusual, interesting, and compelling ways. The first video, titled "Cherie's Verse", charts how travel writer Cherie King (who is deaf)...

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Street artist claims Apple ripped off his inspirational slogan

A well-known New York City street artist named James De La Vega (no relation to Ralph) recently sent a cease-and-desist letter to Apple demanding that the company stop using the tagline "You're more powerful than you think" in its commercials. The NY Daily News reports: James De La Vega says he...

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Hate obnoxious autoplaying video? Here's how to disable it.

As a pacifist I seldom wish actual violence upon another human being, but when it comes to whoever came up with the idea of autoplaying advertisements, I wish nothing but suffering. Advertising is an important part of the relationship between content providers and readers. We provide free content...

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