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Tag: advertising

Apple aiming to bolster in-house advertising team to 1,000 employees, report claims

Apple has long been a company renowned for its advertising, and in an ongoing effort to keep things fresh, the company is reportedly looking to bolster its in-house team of advertising professionals. AdAge on Tuesday published a detailed look at Apple's efforts, which include pitting its own...

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Apple rolls out new fitness-centric iPhone ad titled "Strength"

Hot on the heels of a report that Apple is hoping to produce more of its own TV commercials in-house comes a new iPhone ad that debuted last night during the NHL Stanley Cup Finals. The new ad, appropriately titled "Strength", is rather fitness-centric as it shows the myriad of ways in which...

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Apple looking to take more of its TV advertising in-house

Bloomberg reports that Apple is aiming to produce more of its TV advertisements in-house and, in turn, rely less on TBWA\Chiat\Day, the company's longtime ad agency. The shift in strategy is reportedly rooted in Apple's desire to keep its advertising fresh in the face of stiff competition from the...

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Evening Laughs: Every tech commercial...

We live in an age of technological innovation where every year new wonders are introduced that change our everyday lives. Sadly, technology advertising hasn't necessarily kept up with the level of innovation. With just a few simple cliches, you too can write your own tech commercial. The folks...

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Apple rolls out two brand new "Your Verse" iPad ads

Apple on Sunday rolled out two brand new "Your Verse" iPad ads, adding even more stories to Apple's ongoing efforts to draw attention to people using the iPad in unusual, interesting, and compelling ways. The first video, titled "Cherie's Verse", charts how travel writer Cherie King (who is deaf)...

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Street artist claims Apple ripped off his inspirational slogan

A well-known New York City street artist named James De La Vega (no relation to Ralph) recently sent a cease-and-desist letter to Apple demanding that the company stop using the tagline "You're more powerful than you think" in its commercials. The NY Daily News reports: James De La Vega says...

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Hate obnoxious autoplaying video? Here's how to disable it.

As a pacifist I seldom wish actual violence upon another human being, but when it comes to whoever came up with the idea of autoplaying advertisements, I wish nothing but suffering. Advertising is an important part of the relationship between content providers and readers. We provide free content...

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Apple releases "Powerful" new iPhone 5s ad

Apple yesterday released a new iPhone 5s ad dubbed "Powerful." Set to the Pixies song "Gigantic", the ad shuffles through a variety of vignettes which showcase the myriad of interest ways consumers are using the iPhone 5s. The tagline appropriately reads, "You're more powerful than you...

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Apple pokes fun at Samsung in new Earth Day advertisement

With Earth Day upon us today, Apple this week has touted a number of its more environmentally friendly initiatives. First up was a fascinating piece from WIRED highlighting Apple's efforts to reduce their carbon footprint. This was accompanied by a complete revamp of Apple's environmental page, a...

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New emails highlight Phil Schiller's frustration with Apple's ad agency

Apple and Samsung's ongoing trial continues to provide all sorts of interesting tidbits of information. While we previously described how Apple exec Phil Schiller expressed concern over Samsung's anti-Apple advertising efforts, Business Insider earlier today unearthed an email string showing just...

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Apple/Samsung trial, day 1: Phil Schiller was extremely concerned with Samsung's advertising efforts

Day 1 of Apple and Samsung's second California trial is now in the books. On Tuesday, both Apple and Samsung presented their opening arguments, with both sides naturally presenting vastly different takes on the smartphone revolution. Apple of course contends that Samsung piggy-backed off of its...

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New Samsung ad pokes fun at the iPad, the Microsoft Surface, and Amazon's Kindle

Well, Samsung is up to its old tricks again, this time taking more potshots against Apple in a new ad for its Galaxy Pro series of tablets. An equal opportunity shot taker, there are also jabs made against the Microsoft Surface and Amazon's Kindle. All in all, I have to say that it's a pretty...

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Steve Jobs sobbed in the wake of Antennagate

In a recently discovered video on 99u, former Apple VP of Marketing Communications Allison Johnson details what it was like working in Apple's marketing department under the always watchful eye of Steve Jobs. Recalling her time at Apple, Johnson describes how there were two words within Apple's...

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1979 Apple II ad goes biblical [Photo]

While Apple has launched a number of iconic ad campaigns over the years, some of the company's early ads from the 1970s are a little questionable. As a case in point, I recently came across this biblically-themed 1979 ad for the Apple II. The ad below touts a contest which asks readers to answer...

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The TUAW Daily Update Podcast for March 14, 2014

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get some the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the player at the top of...

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