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Tag: advertising

A look at the moving and powerful nature of Apple commercials

The stickler that he was, Steve Jobs hated the first iPad ad that ever aired (viewable below). In his biography of Jobs, Walter Isaacson relayed that Jobs thought it "looked like a Pottery Barn commercial" and demanded that TBWA executive James Vincent deliver "something big." Jobs essentially...

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The subtle brilliance of Apple's product names

While recently browsing through some Sony camcorders on Amazon, I was struck by how nonsensical and downright confusing tech companies can be when naming their products. How can the average consumer, without engaging in an extensive amount of online research, really differentiate a Sony...

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Apple posts new 'What will your verse be?' page on its website; highlights compelling iPad use cases

In conjunction with its new and powerful iPad commercial dubbed "Your Verse Anthem," Apple also put up a new section on its website titled, "What will your verse be?" As you might have guessed, the new section highlights inspiring and interesting stories of people using the iPad in compelling and...

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Dead Poets Society-inspired iPad Air advertisement rolls out

On Sunday, Apple rolled out a new 90-second ad for the iPad Air. Per usual, the video positions the iPad as being much more potent than a simple tablet to be used for checking email and browsing the web. On the contrary, the new commercial highlights many ways in which the iPad is being used to...

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Apple's iconic '1984' ad originally premiered on December 31 in Twin Falls, Idaho, not during Super Bowl 18

Apple's iconic "1984" ad is largely heralded as one of the greatest commercial spots ever created. Directed by Ridley Scott, the award-winning ad introduced the world to the Macintosh, promising users a world where they could finally break free from an existence presumably defined by...

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Apple's holiday ad: Heartwarming or everything that's wrong with society?

Apple earlier this week released a new holiday ad dubbed "Misunderstood." The ad follows a teenage boy who seemingly would rather spend his holiday vacation glaring at his iPhone than interacting with his family. The twist at the end is that our protagonist is far from the self-removed and...

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Daily Update for December 17, 2013

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get some of the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the player at the top of...

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Twitter will use a ton of your mobile device info for targeted ads, hooray!

We all love ads (no we don't) and if there's one thing we love even more than random ads (which we don't love), it's ads that are very clearly targeted at our mobile devices because a social network (which we trusted) is using our device info against us (which is pretty lame), right? In a blog...

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Apple expands iAd workbench to include nine new countries

Apple this past June rolled out iAd Workbench, a service that enables developers to build targeted ad campaigns for their apps while also providing them with tools to easily create ads. Apple describes the service thusly: Reach millions of iOS users with iAd Workbench, the simplest way to...

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Apple's advertising budget dwarfed by Microsoft and Samsung

A common refrain heard from Apple critics is that Apple's success has everything to do with marketing and not much at all to do with innovative products. In years past, for instance, they often liked to say that the iPod was just a ho-hum MP3 player that was able to own the market thanks to an...

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Apple posts slew of iPad videos, including iPad Air commercial, online

Apple today posted a number of iPad-related videos to its YouTube channel that it first showcased during yesterday's media event. First up, we have Apple's first commercial for the iPad Air. Titled "Pencil", the commercial cleverly touts how thin the new iPad Air is while driving home the point...

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Apple begins marketing the iPhone 5s in magazines

MacRumors tips us off to the fact that Apple has begun advertising the iPhone 5s in various magazines. Up until recently, there hasn't been much advertising in the way of the iPhone 5s. Indeed, most iPhone advertising over the past few weeks has focused on the iPhone 5c with a series of really great...

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Facebook ads are 1,790% more profitable on iPhone than Android

If you're an advertiser using Facebook ads on mobile, you may as well just stop advertising on Android right now and go iOS-only. That's because an analysis of more than 200 billion Facebook ads on mobile by Nanigans (one of the largest Facebook ad buyers) found that the return on investment of a...

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Samsung's Galaxy Gear ad resembles Apple's 'Hello' spot

In 2007, Apple introduced the iPhone to the world with a clever ad called "Hello." That ad appears to be the inspiration for a new TV ad for Samsung's Galaxy Gear smartwatch called "A Long Time Coming." We'll let you decide for yourself -- both ads are embedded below -- but the similarity is...

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Apple releases first iPhone 5c commercial, "Plastic Perfected"

Apple on Monday night rolled out its first commercial for the upcoming iPhone 5c. Titled "Plastic Perfected", the commercial features colorful liquids transforming into iPhone 5c devices and ends with the tagline, "For the colorful." For all you music buffs out there, the song featured in the...

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