Advertising Articles on TUAW - The Unofficial Apple Weblog

A history of Apple print ads

by Steven Sande (Oct 18th, 2012)

During a lot of the early history of Apple, printed ads in magazines and newspapers were about the only way that the company could get the word out about whatever new technological advance they had just developed and wanted you to buy. Retronaut has a wonderful page full of many of those print ...

Apple's bouncy new iPod TV ad

by Steven Sande (Oct 11th, 2012)

A new and very eye-catching ad featuring Apple's iPod line appeared on television in the US last night. Called "Bounce," the ad shows all of the colorful new iPods bouncing and exploding into other iPods, all to the tune of Willy Moon's "Yeah Yeah" in the background. It's one of the most ...

New Samsung Galaxy ad attacks the iPhone 5

by Dave Caolo (Sep 17th, 2012)

Samsung released a print ad on Sunday attacking the yet-to-be-released iPhone 5. The ad lists a side-by-side comparison (known as "The Ben Franklin Close") of the iPhone 5's features and those of the Galaxy S III. The Galaxy's larger screen is right at the top of the list (not necessarily a good ...

Samsung reportedly working on new anti-Apple TV ad

by Kelly Hodgkins (Sep 11th, 2012)

Samsung may have lost the first round of its US legal battle with Apple, but that loss is not holding the company back from attacking Apple with its marketing dollars. According to a report from The Verge, the Korean manufacturer is working on another advertisement that makes fun of Apple fans ...

Apple reportedly to stop running "Genius" TV ads

by Steven Sande (Aug 7th, 2012)

You know those "Genius" Apple ads that started running the night of the Olympic Games opening ceremony? They feature a friendly Apple genius in his trademarked blue T-shirt and with his ID hanging around his neck, helping airline passengers and the husband of a woman who was going into labor, ...

iPhone "buzz" gets a boost following celebrity ads

by Kelly Hodgkins (May 16th, 2012)

Love them or hate them, those new Siri ads starring Zooey Deschanel and Samuel L. Jackson are apparently effective, says a YouGov BrandIndex report. As noted by Fortune's Apple 2.0 blog, the celebrity Siri ads are creating buzz among 18-34 year old questioned in the survey. In just a few ...

T-Mobile targets iPhone, AT&T in new ad

by Mike Schramm (May 9th, 2012)

T-Mobile is really shaking up its ad strategy lately. First, their demure young lady in the cute dress became a leather-wearing biker chick (supposedly to show off how fast the company's new network is), and now they're targeting AT&T and the iPhone directly, in the new ad you can see ...

Apple may not market "4G" iPad in the UK

by Kelly Hodgkins (May 1st, 2012)

In Australia, Sweden and, now, the UK, Apple is facing opposition over its use of 4G in the iPad name. According to GigaOM, The UK Advertising Standards Authority will release an adjudication on Wednesday that could lead to a new investigation into whether Apple is misleading customers when it ...

iPad 4G branding strategy defended by Apple in Australia

by Kelly Hodgkins (Apr 20th, 2012)

In an ongoing battle in Australia over the use of 4G in the iPad name, Apple's now arguing that its naming convention adheres to the standard use of the term 4G. According to a report in The Australian, Apple claims, The descriptor '4G'... conveys to consumers in Australia that the iPad ...

New iPhone ads air featuring Zooey Deschanel and Samuel L. Jackson

by Michael Grothaus (Apr 17th, 2012)

Last night saw the airing of two new ads for the iPhone 4S that featured celebrities Samuel L. Jackson and Zooey Deschanel. Both thirty-second spots showed the celebs using Siri in their home environment. Jackson used Apple's personal assistant software to help him plan a "date night" and cook ...

AT&T spending more to launch the Lumia than it did on the iPhone (Updated)

by Kelly Hodgkins (Apr 10th, 2012)

AT&T is investing heavily in the Nokia Lumia 900 and spending more money on the Windows Phone handset launch than it did on the iPhone, according to a report in Ad Age. The wireless carrier may be spending as much as US$150 million to advertise the phone, which is an AT&T exclusive. ...

EA: emerging ad trends in social games

by Kelly Hodgkins (Apr 6th, 2012)

Advertising is poised to take a bigger role in mobile gaming now that Electronic Arts has signed a multimillion dollar, year-long advertising campaign with Unilever, says a report in AllThingsD. Unilever is a multinational consumer goods company that owns such brands as Dove, Ben & Jerry's, ...

Samsung to challenge Apple's iAds, Google

by Kelly Hodgkins (Apr 4th, 2012)

Samsung is entering the mobile advertising space by working with OpenX Technologies on a project that would let advertisers place ads on its mobile devices, says a report in The Wall Street Journal. This new service would compete with Apple's iAds and Google's own mobile advertising. Samsung ...

Nokia goes after iPhone, Android in ads

by Kelly Hodgkins (Apr 2nd, 2012)

Nokia is ramping up for the launch of its flagship Lumia 900 on April 8. As part of an advertising push, the Finnish company released a series of YouTube videos that target the iPhone and Android. The ads take on the "fragile" glass design of the iPhone, the iPhone's "death grip" antenna ...

Apple to increase developer iAd revenue to 70%

by Kelly Hodgkins (Apr 2nd, 2012)

In an effort to entice developers to use its iAd service, Apple recently announced that developers will now get a 70 percent cut of iAd revenue, says a report in AppleInsider. This is a ten percent increase from the previous terms which offered 60 percent. These new terms were included in a ...