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Filed under: Rumors, MacBook Air

Rumor of a 15-inch MacBook Air: Take it lightly

On Friday, AppleInsider noted that Apple.pro, a hit-and-miss Chinese rumor blog, claims a 15-inch MacBook Air is on the way. The post in Chinese (and a copy run through Google Translate) is available.

The site claims the new Air will use low-voltage Intel Core 2 processors, and will be geared for "the older [with] poor eyesight."

AppleInsider includes a history of Apple.pro's predictions, and so far, they're batting .500. I'm not saying I'm any better (fact is, I haven't been to the batting cages in months), so take all this with a proverbial grain of salt.

If the rumors are true, it's unclear how utile a larger MacBook Air will be, especially if the key differentiating factor of the current Air is its size and weight. While it will have to be less hefty than, say, the 15-inch MacBook Pro, a larger MacBook Air seems like it's trying to fill a gap that doesn't exist: at the highest end of Apple's notebook pricing spectrum.

As for pricing (for the US, at least), perhaps we can speculate with an analogy: If a 2.4GHz MacBook is to a 2.4GHz 15-inch MacBook Pro, then a 1.86GHz MacBook Air is to a theoretical 1.86GHz 15-inch MacBook Air. Thus, $1,600 : $2,000 :: $2,500 : $3,125. Yikes: Even more expensive than the new 17-inch model ($2,800). Maybe the analogy isn't perfect, but that's still a pricey proposition to help those with "poor eyesight."

What do you think? Is there a market for a big, ultra-premium MacBook Air? Would you buy one? Sound off in comments.

[Via Engadget.]

Filed under: Analysis / Opinion, Rumors

Piper Jaffray analyst predicts Sept. MacBook updates

Piper Jaffray analyst Gene Munster is speculating that Apple will hold a special event in early September to announce new iPods and MacBooks, according to a research note he released.

Munster is bullish on seeing Apple enter the sub-$1,000 market for its MacBook line, and has been saying so since last month. He also anticipates a new form factor for the MacBook Pro line, noting that its exterior design (and that of its predecessor, the PowerBook G4) has only slightly changed over the last five-and-a-half years.

In the same note, he suggested that larger-capacity iPod shuffles and nanos are on the way, but with no change in pricing. He said that the iPod touch could even be redesigned and priced at $199.

Looking into the future, Munster said he thinks a touchscreen Mac portable isn't ready now, but could be available closer to 2010, while a redesigned (even smaller) MacBook Air could hit store shelves next year.

[Via Barron's.]

Filed under: Developer

Following Apple on the road to rich web apps

Roughly Drafted has an interesting (and long) article that discusses Apple, Adobe, Google and Microsoft, and their different approaches to developing rich applications for the web. The article is very readable for a non-technical audience, and well-researched, too.

The article contrasts Apple's mature development tools and platform frameworks with Google's new open-source tools (like Google Gears). Further, it discusses closed frameworks like Adobe Flash and Microsoft Silverlight, and why Apple is ignoring those in favor of open-source, standards-based development for both apple.com and support for the iPhone.

Then it gets good. Daniel Eran Dilger writes about Charles Jolley's SproutCore, a JavaScript framework that Apple has adopted for its own rich web apps, based on a Cocoa-like model-view-controller foundation with bindings, key value observing, and view controls. Think JavaScript on Rails. SproutCore bares its teeth at Adobe's development tools, all ready to show off in Apple's upcoming release of Mobile Me.

"That makes SproutCore a light Cocoa alternative for deploying web apps that look and feel like Mac OS X desktop apps," Dilger writes.

It's a good read for a Sunday afternoon, and will get you thinking about the kinds of apps that you can build (more easily than ever) for the web. If you enjoyed Brett's earlier video about 280 North, you're sure to love this.

Thanks, William!

Tip of the Day

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