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Why iTunes needs to offer an album-based subscription service

by Sang Tang (RSS feed) on Sep 14th, 2009

One of the key announcements to come out of Apple's "It's only rock and roll, but I like it" event on September 9th was iTunes LP. As implied in its name, iTunes LP seeks to provide a more rich album experience, something that has taken a backseat given the decline of physical albums.

iTunes LP includes features typically found on physical albums, such as liner notes and photos, as well as exclusive video content. One of the goals of iTunes LP is to resuscitate album sales, which have been struggling in the iTunes age of à la carte individual track sales. While iTunes LP provides a means to resuscitate the album, an album-based subscription service would further this goal even more.

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Tags: a la carte, a la carte pricing, ALaCarte, ALaCartePricing, album sales, AlbumSales, declining album sales, DecliningAlbumSales, itunes lp, itunes music store, itunes store, ItunesLp, ItunesMusicStore, ItunesStore, subscription

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