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Tag: als association

Samsung's ALS challenge video completely misses the point

By now you've heard of the ALS Ice Bucket Challenge, even if you don't know exactly what it is. Seemingly millions of people have dumped buckets of ice water on their heads to raise awareness and money for ALS funding. Amyotrophic Lateral Sclerosis, better known as Lou Gehrig's Disease, affects ...

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Dr. Dre takes the Ice Bucket Challenge plunge [video]

The chain of Ice Bucket Challenge videos for Apple executives remains unbroken. First up was Apple Marketing VP Phil Schiller, who sent the challenge on to CEO Tim Cook. Cook took the plunge in front of a huge crowd at an Apple beer bash last week, extending the challenge to Beats executive and ne...

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Tim Cook takes the ALS Ice Bucket Challenge, challenges Dr. Dre

Yesterday we talked about Apple marketing VP Phil Schiller challenging CEO Tim Cook to take the ALS Association Ice Bucket Challenge. Well, at an Apple beer bash yesterday, Cook took his icy shower. Cook then challenged Disney CEO and Apple board member Bob Iger, recording artist Michael Franti (...

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Apple's Phil Schiller takes ALS "ice bucket challenge", challenges Tim Cook

Have you heard of the ALS (Amyotrophic Lateral Sclerosis, AKA "Lou Gehrig's Disease") Ice Bucket Challenge? The challenge is a fundraiser to pull in funds for the ALS Association in which celebrities and non-celebrities alike pour a bucket of ice water over their heads and then challenge others to...

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