Analysis Articles on TUAW - The Unofficial Apple Weblog

Forrester: iPad may be (slightly) more vulnerable in Europe

by Mike Schramm (Aug 9th, 2011)

Sometimes the market-research business can be tough. On the same day that a German court blocked sales of the Samsung Galaxy Tab 10.1 in almost every EU country, a new report from Forrester Research arrives on the scene -- and it says that if Apple competitors want to take on the iPad, Europe ...

Study: Average customer spends $14 in freemium games on iOS and Android

by Mike Schramm (Jul 25th, 2011)

This is pretty crazy news from mobile analytics firm Flurry: The average customer in a freemium game on iOS and Android spends $14 in any given transaction, according to their latest data. The same study already revealed that in-app purchases have overtaken standard purchases when it comes to ...

Study reveals Apple surpasses RIM in US smartphone share

by Kelly Hodgkins (Jul 6th, 2011)

Apple is now the #2 mobile platform in the US with 26.6% market share. Apple rose 1.4 percentage points and inched past RIM which now holds 24.7% of the US market. Similar to Apple, Android also gained market share grabbing another 5.1 percentage points to climb to 38.1% market share. Rim took ...

What Harry Potter e-books mean for Apple

by Megan Lavey-Heaton (Jun 24th, 2011)

Unless you were somehow locked into a Petrificus Totalus for most of the previous day, you've probably heard of J.K. Rowling's Pottermore, an online extension of the Harry Potter universe that will feature games, information about the series not previously released in the books, and more. Of ...

Mobile apps leaving the web behind in usage

by Mike Schramm (Jun 21st, 2011)

Mobile ad company Flurry has released a new analysis on its official blog stating that customers are making the transition lately from using the mobile web to spending more of their daily time in mobile apps. In the early days of smartphone prominence (and by "early days," we mean about three ...

Apple has more cash than most mobile phone manufacturers combined

by Kelly Hodgkins (Jun 17th, 2011)

Horace Deidu of Asymco did some number crunching and calculated the enterprise values of the major mobile phone manufacturers, including Apple. Apple $70 billion Nokia $22.6 billion RIM $13.8 billion HTC $25.4 billion Motorola Mobility $4.2 billion Sony Ericsson $3.0 ...

Report indicates iOS users stick with platform due to 'lock-in effect'

by Chris Rawson (Jun 1st, 2011)

Citing a report from research2guidance, GigaOM notes that Apple's market share of app downloads reversed the backward slide that began in 2009 and recently increased by 2 percent. This is a far cry from the doom n' gloom predictions many pundits have been espousing for Apple's platform, and it ...

Deep thoughts: Why Android's market share doesn't matter

by Erica Sadun (Apr 26th, 2011)

According to Nielsen numbers released today, Android phones now represent over half of the US smartphone market. That's certainly worth noting. Then again, at least as far as Apple goes, Android's market share doesn't matter as much as pundits today seem to be emphasizing. To understand Android ...

AT&T aggressively moving against unauthorized tethering

by Richard Gaywood (Mar 18th, 2011)

AT&T is ruining a lot of people's days with a customer mailshot explaining that its "records show that you use [tethering] but are not subscribed to our tethering plan." iOS, of course, will disable the built-in tethering facility if you do not have an appropriate carrier plan. There are a ...

Report: Apple king of the tablet market until 2013

by Megan Lavey-Heaton (Mar 16th, 2011)

One of the stories making the blog rounds today is a new report from research firm DisplaySearch, which claims that Apple will stave off emerging iPad competitors. The iPad will be king of the tablets until 2013 when they'll be overtaken by competitors. A lot depends on not just how well ...

Canalys report: iPad sales drive Apple PC growth 241 percent in Q4 2010

by Kelly Hodgkins (Jan 26th, 2011)

The iPad is an in-betweener device - it's too big to be a smartphone, and it's not quite a PC. It can be a conundrum for analysts looking to pick apart Apple's quarterly and yearly earnings as there is no established category for the device. Some analysts have chosen to separate the iPad into its ...

The significance of Apple's earnings call numbers

by Kelly Hodgkins (Jan 25th, 2011)

Jean-Louis Gassée, former Apple executive and founder of the company that created BeOS, took a detailed look at Apple's latest financial report, SEC filings and its earnings conference call. In an analysis that mixes financial figures with excellent insight, Gassée outlines three areas ...

iPhone 4 prices from around the world

by Mike Schramm (Aug 3rd, 2010)

Now that the iPhone 4 is available around most of the world, iFun designed this interesting little infographic that compares the various prices of the handset around the globe. Note that all of these prices are in Euros, and that they all reflect the out-of-contract price -- because the US iPhones ...

Could a closed Mac be in Apple's future?

by Erica Sadun (May 17th, 2010)

By all accounts, and despite the groans of inconvenienced developers, iPhone OS has been a smashing success. In the second quarter of 2010, Apple sold roughly 20 million iPhone and iPods, compared to about 3 million Macs. The iPad alone has already sold its millionth unit. That means there are a lot ...

Estimate: Top 1000 iPad apps making $372k a day

by Mike Schramm (Apr 21st, 2010)

Here's an interesting look at just how big the iPad app market might be. Vimov, the makers of Weather HD, have used their own sales numbers to put together an analysis of what the top 1,000 iPad apps on the App Store are pulling in, and they've come up with a series of estimated sales for each ...