Just in case you haven't yet heard, ngmoco has released Rolando 2 out into the App Store for the premium price of $9.99. The game's subtitled Quest for the Golden Orchid (in this one, you're rescuing a relic rather than a prince), and though it's not cheap by App Store standards, but on the other hand, it's as quality a game as you'll find on the iPhone. We were big fans of the first one, and the second one ups the ante with a brand new 3D look (though still the same great 2D gameplay), and lots more types of Rolandos to roll and jump and fly and drive around the more than 45 new levels. It's fair to say that if you liked the first one, you'll love this one, and if you've never tried rolling a Rolando around, this is a perfect opportunity to start.

There, unfortunately, no lite version of the second game yet, but there is a version of the first one to try, and there are lots of movies to watch over on ngmoco's site, so you can probably get the idea from there. If you're interested in gaming on the iPhone at all, Rolando's on the short list no matter what your tastes are.

Ever wanted to order a bunch of coffee and doughnuts along with your friends online, and then go and pick them up in the store? There is, in fact, an app for that. Dunkin' Donuts has released Dunkin' Run (iTunes link), an app that not only connects you and your friends together (through a strange love of pastries and java), but will allow you to set up an order and then go straight to the store and pick it up.

Sound unnecessary and lame? Maybe -- though it is free, even if it's adware as adware can possibly get. And apparently the app is really badly designed, not to mention that we do feel a little dirty telling you about it: you should probably eat something a little healthier, like a banana or even an (wait for it) apple.

But let's not forget where we started out here -- back in the day, we dreamed of ordering coffee on our iPhone, and now that day has basically come. Unfortunately, the best parts of the dream haven't yet materialized -- Dunkin' Runs only lets you tally up orders among your friends, not actually deliver them to the store. For that, you've still got to show the cashier your iPhone screen, and/or read them off the order. But it is a step closer to the dream. If companies are going to make apps that are actually useful for us, they have to start with apps like this, no? And if nothing else, it's an app that will tell you where Dunkin' Donuts is -- that's all I use my Bank of America app for anyway.

We covered Jason Rohrer's Primrose when it first came out -- the creator of Passage, a critically-acclaimed indie game, had taken his first steps onto the iPhone with an abstract puzzle game, and in this latest interview with Edge, Rohrer says he's on the iPhone to stay. He says that when he first moved from strictly art/indie games to more commercial development on the iPhone, he worried that he was selling out: he wasn't a fan of cell phones at all or any Chinese-made gadgets sold by American companies, and yet the iPhone's platform seemed most "palatable" to him in terms of making games and a little money from them.

And yet he says the iPhone still has pros and cons -- even in an "open source, free software" world, Apple's system offers a choice: you can buy a packaged-up version of the software and throw a little money back to the developer (not a ton -- he says you've still got a better chance at making a living from Vegas than you do from the App Store), or you can still try building and installing your own version on your iPhone. As an open-source developer selling apps on the App Store, he says, "you're charging for the service and convenience, not the content."

Still, he echoes the sentiments of lots of other developers: "There is no quality filter, except for the whims of the masses." Apple's App Store offers up an intriguing system for many indie developers like Rohrer, who want to earn a little money for their games without setting up all of the complexity and burdens of a more traditional publishing channel, but it's still tough to keep from getting lost in the mix.

Gizmodo recently posted this video, which is beautiful to any PSX-era gamers: it's Final Fantasy VII running right on the iPhone, like buttah thanks to the 3GS hardware. How is this possible? Through the magic of emulation -- ever since computers got powerful enough to pretend to be other computers, people have resurrected old consoles and hardware by writing code that makes old games and software think its right at home in the computer it belongs in (an old NES system, a Genesis, or even a Playstation or Nintendo 64). As a result, by loading up ROMs into an emulator program, you can play old games you can't find (at least working) in the store any more.

But the problem, as it usually does, lies in the legality. Even though those games are hard to find, companies still often own the copyrights on them (Square, for example, just released FFVII in an official emulator on the PSP, and they wouldn't be very happy with someone else releasing it on the iPhone). So while it's very easy for someone to write software that pretends to be an old NES (and there are lots of jailbroken apps around that will do just that), it's not easy to get all the rights and legal sign-offs to make it legit. Legit enough for Apple to keep it in the App Store, anyway. And while the video Gizmodo shows is awesome, and is possible on a jailbroken phone, it's not likely we'll ever see that app make it through Apple's approval. Not to mention that even when people jump through the legal hoops, Apple isn't happy with running other systems' code on their hardware anyway. Lame.

That doesn't mean that the old games are gone forever -- there are certainly emulators of open-sourced or expired hardware on the App Store (here's one for Chip-8), and obviously there's a commercial reason for companies who do own the copyrights on popular games to bring them into the App Store officially. But as great as it would be to have a GBA emulator that automatically played any GBA game ROMs you loaded into it, that kind of stuff will have to stay in the jailbreak underground for now.

Back when we looked at Radar, a photosharing site with an accompanying iPhone app, I mentioned that while Twitter had monopolized the "text exporting" function from your iPhone, there would be a slew of companies to try and grab the rest of the media you want to broadcast. Radar, I said, wanted to be the photo app. And AudioBoo, it appears, wants to be the audio app (we've yet to see a strong video contender pop up with the 3GS, though YouTube is certainly serving for now).

I've been using AudioBoo (iTunes link) for a few weeks now, and I have to say, it definitely does what it says on the box: after a short signup session and the installation of the app to your iPhone, you can record and upload (and almost more interesting, listen back to others') audio quickly and easily.

You hit record, can talk for a while (i haven't hit a limit yet, though three minutes is what I originally heard, and that tends to be about right for these little mini-podcasts), then hit stop and upload, add a picture, title, and tags, and a few minutes later, your audio is right there on the web for everyone to hear. I've used it on my EDGE phone and my friend's 3G, and I have to say the experience is better on the 3G -- the upload speeds are much better (I generally have to wait on my iPhone until I get on Wi-Fi to upload the audio), and to my ears, the audio sounds better. Here's a recording I made at a Cubs game on my 1G with a few friends, and a recording my friend made on his 3G at a restaurant. Edge works, obviously, but the 3G seems to work better.

Have you seen anything like that already, where developers have said, well we thought about doing it this way, but we're going another way?

PR: Too early. The phones aren't even out yet, user experience hasn't occurred yet. I would say July, we'll get a lot of feedback once these games come out with push notifications. The other thing that's kind of interesting, by the way, is that OpenFeint is working on cross-compatibility, because if I have a 2.2 iPhone and you have a 3.0 iPhone, and you send me a social challenge, in my app on 2.2, it won't show up as a push notification, right, because I don't have the 3.0 iPhone. So we are support the concept of push notifications in the plumbing and infrastructure of OpenFeint, however on a 2.2 phone, whenever the user next opens the app, they would see a screen that is an OpenFeint screen that would have a notification saying "you've got to beat my score," as opposed to seeing it on the iPhone icon, as a number, like the Mail thing, where it says you have notes waiting for you.

So I think as a user experience, the jury's still out, because the platforms are just getting ready, right? So the key here is to say that we're going to make it trivial by continuing our tradition, which is no servers, very easy to integrate, and some big games will launch in July with push notifications and then we'll go from there.

I think, to a certain extent, the same thing will happen on the microtransactions side. It already has happened with Xbox Live -- I don't know if you remember the story of horse armor, where everyone says "how can you release a different graphic and ask us to pay for it?" Have you seen examples yet of how developers want to use microtransactions? Are they aware of that danger or are they fearful of that at all?

PR: So I think the obvious one, just because I have, as I said, investments in companies in the Facebook app space, the big reason for microtransactions is virtual goods. So any kind of virtual world, avatar apps, some of these Mafia iMob apps, you can assume that there will be virtual goods unlocking with microtransactions. That one I think will translate over fairly well, in fact Net is going next week to China, where he's a keynote speaker at Tencent's annual conference. Tencent is an Asian company which does a billion dollars in microtransactions, all of it virtual goods. So I think that microtransactions, as we see them on social networks today, will come pretty much that way onto the iPhone social network, or the iPhone gaming network.

NJ: I also think that it will actually lead to the pricing, might even drop dramatically, but those who are charging for applications are going to go free, because they're going to earn much more by making it free and leveraging microtransactions.

Yeah, if you're charging $4 for an app and can sell four levels for $1 each, that's the way to go.

NJ: The user starts playing, gets very engaged, and wants to get to the next level and make the purchase, and it's very difficult not to make the purchase if you're engaged and you want to continue the game.

PR: The thing that's a little trickier, I think, is when you have microtransactions that aren't directly virtual goods, because virtual goods don't fit the theme. But are like chapters, or just additional content in the game. Then, I think, the business model is a little trickier, because that's your content update strategy, and to some extent, the iPhone user is used to -- like, if you look at the success of Pocket God, it's a double edged sword. If you talk to the Pocket God guys, their game is one of the few games that stays in the top five constantly. It's just always in the top five. And they use OpenFeint, and they're going to use push notifications, but when we spoke to him about microtransactions, he said, I have to figure that out, because their commitment to their userbase is, every week you're going to get an update with more content. So given that he's already committed that on the current price point, how does he unlock more content with microtransactions? So he was the first to say I definitely want to do push notifications, but I have to think hard about how I could incorporate microtransactions into Pocket God. So I do think there's a little more complexity there, especially when it's not just direct virtual goods. But I think they'll crack it. I think some other people we're talking to are certainly thinking of Chapter 1, Chapter 2, Chapter 3, three microtransactions. And certainly the virtual goods guys are like no questions how they'll do it.

And there are definitely precedents for both, in terms of episodic gaming on other services. Jason maybe you can talk about this, too, as a developer -- I'm really interested in the balance between making sure that what you're selling people is worth it, or something that's not. If you're asking to pay a dollar for a gun that's just a re-skin, people won't go for that. What do you think of that?

JC: I think, as a game designer, what you have to really think about is the motivations for why people will want to purchase this content. Whether it's a re-skin or not is less important than what it will allow you to do in the game. And the reason why I think virtual goods have done so well on social networks is that social pressure is a huge motivator to getting people to do things, and if part of that social pressure results in you engaging and buying virtual content, people are much more likely to do it. I mean, if you just have another gun that allows you to increase your DPS by two points, that's not terribly interesting to anyone but the ultra hardcore gamer, and then they'll probably just be pissed off that they have to pay for it. So that's not really an appropriate way to go about it. As a traditional gamer, buying episodic content or buying level packs, or substantially new gameplay experience, fits with my head, and then virtual goods, I think, have to be motivated through social pressure.

And the last question I have is just about the future of OpenFeint. I have to give it you guys -- there were quite a few, and there still are, services poking around that want to do the kind of stuff that you're doing. And just in terms of size and influence right now, you're kind of the top of the heap. So what's next, are you planning to kind of sit on the heap and just keep things set, or are you still aiming to improve here?

PR: I think that definitely we will continue to innovate and add more services to the platform -- there's no question that it's a platform play, and that we will continue to add features and additional things. I would say two things: one is, we will publish games, always, on top of our own platform technology, that will really kind of push the borders of gameplay design around the OpenFeint platform, to sort of demostrate and lead the way. So in the last announcement, we did hint at a new game coming out this summer based around push notifications and microtransactions, where we want to lead the industry. Because we never think that by being in front today, that we will be always in front. So we want OpenFeint to be the premiere platform, we agree that today, we certainly feel like it's way up there, but we feel like you constantly have to build new product on top of your platform to really make a world class platform. Because otherwise you're just sort of opining and thinking oh, this is good stuff. So we always want to test our own platform, and expect a title this summer based on OS 3.0 and OpenFeint features.

The second thing, which is, I think we're really doing something different around the business model. Ngmoco announced their Plus+ platform this week, and it's really a publishing tool rather than an open platform, and we're pretty proud of the fact that we're sort of the biggest player who is really able to provide an open platform where a developer does not have to make a publishing deal with us in order to get access to the platform. Ngmoco's platform is hey, we have this platform, it's part of our publishing network, and if you want to publish games with us, that's how you get the platform, and obviously you know the economics of the publishing business in the game industry, right? There's revenue that has to be sacrificed there. So I think as a guiding strategy, we will never make our platform related to anything with our publishing because it's our belief that this OpenFeint thing does two things that we will always have to provide for publishers: no servers, because 90% of developers have no experience building servers, they build great console games, client side stuff, C, C++ programming, all this stuff, but they really don't have any backend experience. And two, we're not going to take rev share, in terms of publishing deals. And those two things, I think, are sort of our long-term guides. The third thing is to build our own games constantly, so we can use Danielle and Jason's game design and knowledge to say here's the kind of games we can do. So if we can do that and execute, I think, with some fingers crossed, with some luck, we'll emerge as the de facto standard, which is our goal.

I had talked to Danielle a little about pricing already, but I wanted to ask about microtransactions as well -- when you do that stuff, are you not skimming off revenue as it comes through, or what is the pricing scheme there?

PR: Well even today, we have cross promotion inside OpenFeint 2, even before microtransactions, where if two players meet in a lobby, and they're from different games, then one player clicks on the other player's game, and you go to the App Store and you buy that other player's game? That's what you call our one-touch iPromote product inside of OpenFeint, it's a big draw for a lot of developers, because our community is now three million and growing -- we call it our social bazaar, because the App Store is so cluttered now that it's hard to differentiate. So you use OpenFeint and get your game in front of three million people in these lobbies. That revenue, when someone buys a game using OpenFeint's cross promotion feature, doesn't come from the developer, it comes from Apple. Because we are an Apple affiliate, through BigShare. So we take the user into a webview, which is our own catalog, where you can buy games off the App Store, and then Apple actually pays us. So that's hopefully -- this is the same thing, the whole idea is to get Apple to pay us every time there's a purchase in the App Store, including in-app purchases, as opposed to the outside.

Great. That's pretty much everything I had to ask, was there anything else you wanted to share? I guess we'll keep an eye on the game coming out this summer.

JC: Yeah, I guess the only other thing worth mentioning is that OpenFeint is available now -- it can be downloaded by anyone from our website. It's real.

Cool. Thanks very much.

Shazam is an app that's been on my iPhone since the beginning, and in fact, everyone should have it. Besides the fact that it's free, it's useful in a very innovative way: if you hear a song anywhere that you don't know the artist or name of, just pull up the app to hear it, and it'll tell you what you're listening to. I still use it occasionally to find new music that I hear and like out in the world, but I never really paid attention to updates -- they usually just got included in my monthly or so "download all updates" click. Apparently Shazam's been updating something fierce, however, and the newest version has all kinds of functionality that you might not expect.

At some point, they added in Twitter integration, so if there's a tune you want to share that way, you can do so. There's always been a way to share them via email, too, and they've spruced that up a bit by calling it a "postcard" (conveniently also giving your friends a chance to buy the music you hear, and probably put some change in Shazam Entertainment Ltd.'s pocket -- it is a free app, after all). But the most interesting new feature is that Shazam now tracks your location when you "tag" a tune, so that eventually, you'll be able to look at a map of where you found all this new music you like.

Sure, it wasn't exactly a pressing feature, but it is cool to see your "musical journey," and have that information about not only what you tagged but where you tagged it. Shazam is an app that's probably on your iPhone already, but it's worth another look.

See, now this is the kind of game I want from my iPhone -- the accelerometer isn't just a gimmick thrown in with the gameplay, it's the actual premise of the game. Diorama is a weird little Marble Madness-style maze game, but the catch here is that instead of just tilting the accelerometer to move the ball (which you do), the level of the game actually moves with you, so that you get a stereoscopic kind of effect, as if the stage is real inside your iPhone's screen. Tough to explain, but as soon as you see it above, you'll know what it's like. We've seen this kind of effect before in apps like MotionX's Dice roller, but in this case, it's actually part of the game -- you can only find the paths to take around the stages by actually tilting the device. And for extra 3D viewing, there's an actual 3D mode, so if you happen to have red and cyan glasses around, you can switch on the mode for anaglyphic 3D.

The app is the first iPhone release from a company called Drömsynt, and though the initial reports on iTunes say the game is pretty tough (it is a pain navigating the quickly-moving ball around those pathways), for just 99 cents, it's definitely worth downloading, if only to see how it works. So many apps just throw in a few iPhone-specific features as afterthoughts, but it's refreshing to see a game like this (or like Zen Bound, which really depends on the multitouch screen) rely on the originality of the hardware itself.

If you didn't jump to pick up Kaloki Adventure [App Store link] after our first look last week, now's your chance: the game is on sale today (not tomorrow, apparently -- you've got under 24 hours) for just $1.99, a buck cheaper than the usual $2.99 price. The game offers some fun but casual real-time strategy business simulation, so if your dream has ever been to own a burgeoning spaceport, they don't come cheaper than that.

And as an added bonus, NinjaBee is also offering a catchy tune from the game's soundtrack on their website for the low, low price of completely free. It's the jumpy, swingin' background music to the main gameplay, composed by Eric Nunamaker, who's apparently been working on video game music for quite a while.

Oh, and finally, while we're talking about awesome iPhone games on sale, Peggle is only a buck. 'Nuff said.

The last preview we've got for you from E3 last week isn't really a preview -- Real Tennis 2009 was the first game due out from Gameloft that we played in their party bus outside the Los Angeles Convention Center, and sure enough, it's out right now in the App Store for $4.99 (all of the games we played with them last week, including the impressive Castle of Magic, are due out before the end of June). As a tennis game -- Gameloft claimed it was the first on the platform, though that doesn't seem true -- it plays pretty well, though the players are controlled with onscreen buttons rather than touchscreen gestures. Serving is the only activity that tries to take full advantage of the iPhone's controls: you can target your serve with the accelerometer, and then tap the screen anywhere when the serve meter is full. The action is pretty fast, and sometimes too fast: if you don't get moving in the right direction right off the ball, your player will get to where they need to be way too late.

Perhaps the most interesting part of the game lies in multiplayer: though we didn't see it in action, we were told that the game offers up to four-player WiFi multiplayer (even before 3.0 is set to make it easier for developers to do). So that's pretty impressive in and of itself -- if you can find three other people with iPhones and the game to play.

EA brought a few iPhone games to the show in Los Angeles this week -- first up, we got a look at the Mass Effect entry for the iPhone, recently titled Mass Effect Galaxy. The game takes place in the same universe as the popular console game (and its sequel), but it focuses around a separate, non-customizable hero named Jacob Taylor. And while the game was designed by Bioware, it plays very differently from the regular console versions. It's much more action-based, and while it does tell a pretty enticing story, it's much less of an RPG.

While Mass Effect played as a third-person shooter, Mass Effect Galaxy actually goes with a top-down view, and takes basic aiming controls out of your hands completely. Instead, you send the main character running around the map with the accelerometer, and he aims and fires at enemies for you. Along the side edge of the touchscreen are your bionic abilities, and you can throw them in as you fight, but mostly, the game is just about navigating Jacob behind cover by tilting the accelerometer.

Chillingo is not kidding about iPhone releases lately -- it seems like every other day they're premiering a new download in the App Store, for better or worse. Their website calls them "The Leading Publisher of iPhone Games," and it seems like they're definitely pushing for quantity. But there are some good gems in the mix (have you tried Zen Bound yet?), and Zooloretto looks like it might be another. The $4.99US game is based on an award-winning board game in which you have to balance zoo animals of varying sizes with pen space, all while bringing in as many visitors as possible. Like all great board games, it looks pretty simple to start out, but more and more complicated as you go along. And the fact that it's turn-based makes it perfect for the iPhone, when you can play in small spurts and keep a strategy rolling over time.

If there's a drawback, it's that the game might be too simple -- it's meant as a family game, so really hardcore strategy geeks might not find enough here to dig into (it's too bad we haven't seen a quality Settlers port, or maybe even a version of Puerto Rico). And it's too bad there's no lite version to try before you buy. But if you're looking for a nice little strategy game to play around with occasionally, and enjoy a well-designed board game, Zooloretto is worth a look.

I first came across developer NinjaBee by playing their XBLA platfomer Cloning Clyde -- it was a game that seemed pretty genre, until you started playing it and discovered a unique charm and depth. Since then, they've brought that flair to a few other types of games, including the turn-based strategy RPG Band of Bugs and Xbox Live's Kingdom for Kieflings, and now they've arrived on the iPhone by porting their original XBLA spaceport business sim Outpost Kaloki X and renaming it as Kaloki Adventure.

I liked Kaloki on Xbox Live and I still like it on the iPhone. The graphics have taken a hit -- the textures don't seem as clear and the menus are a little more functional than good-looking, but the solid core of gameplay is definitely still here in spades. The idea is that you're running a space station with a limited number of expansion slots on it, and you can put various expansions in each of those slots -- some will give you more power (which you can use to grow bigger expansions), and some will make you more money (which you can use to build more power). The idea is to satisfy your power needs, make money, and keep your customers happy all at the same time, turning your space station from a tiny little lemonade stand off the back end of Jupiter into a thriving powerhouse of space commerce.