So the first generation of games and apps is in the iPhone's App Store, and as predicted, we've got more than our share of accelerometer races and the usual gaming standbys -- Tetris, poker, and even some nice tech demos like Andy Qua's Cube Runner. But now it's time to iterate and see if we can't start filling some of the promises a great would-be gaming platform like the iPhone offers. How about an in-depth RPG that uses the clock or camera, or a full-length platformer, or a social game that takes advantage of things like location awareness?

Italian company KikiTechonlogy dropped us a note to say they're doing their part -- they're working on a full-length, console-style RPG for the iPhone called PanfobiA. Unfortunately, we hope the game's translation is better than their blog post -- they're working towards "performing not less than 100 hours in single player," and "Online Gameing Modality," which is supposed to be some type of online gameplay after the singleplayer experience. The pictures provide a little more hope -- they show a nice sense of art direction and some old-school style RPG characters.

But even if PanfobiA is nothing but vaporware, they've got the right idea. For years, PDAs and mobile phones have had games, but they've all boiled down to poker, puzzles, and putrid junk. Now that the App Store is up and running, we can't wait for a developer to step up and provide a really deep and satisfying gaming experience on the platform.

For the past year when it comes to the iPhone, us Canadians have had to watch enviously as our American neighbors got to have all the fun. Well, no more! As of today I have joined the ranks of the enlightened -- at least, my wallet has been "lightened".

I am, like many of you, a software junkie. As such, one of things I am really excited about is the App Store. Imagine my surprise today when I tried to access it from my gleaming new device, only to run into an error message when I attempted to download my first app. The error stated "Your account is only valid for purchases in the Canadian iTunes Store." Huh?

My first thought was, "this darn thing has GPS on it, doesn't it know I'm in Canada?" So I went looking in the international settings on the phone, and sure enough the region format was set to United States. I dutifully changed it to Canada and tried again, to be met again with the same error.

At this point I should mention that I had, up until this point, not synchronized my iPhone with iTunes. I had not planned to, since my MacBook Pro is currently down for the count with a dead video card, and it will be a week before the Apple Store has one in stock to repair my machine.

Frustrated by my inability to download apps, I finally threw caution to the wind and synchronized my new iPhone with a newly downloaded copy of iTunes on the Windows desktop I am relegated to using while waiting for my laptop to be repaired. Unfortunately, I still had no luck.

Then it occurred to me to log into the iTunes Store in iTunes using my account. It was at this stage that iTunes informed me that I was viewing the wrong store, and transferred me over to the Canadian iTunes Store. One more synchronization of the iPhone was needed to transfer my iTunes Store credentials into the phone, and I was finally able to waste untold hours downloading applications.

I imagine this tip will apply to almost nobody, but here's hoping that if there's someone else out there that is so dazzled by the iPhone that they are unable to think coherently, as I was, that they will find in this post the help and understanding that they so desperately need. Or something like that.

I'm here at E3 in Los Angeles all this week (come say hi at the Joystiq meetup tonight if you're in town!). Yesterday, I got to sit down with Brad Pitser, the Director of Global Production for THQ Wireless, a company that makes games for mobile platforms like the iPhone. Pitser has helped oversee two iPhone games so far: De Blob (now on the App Store) and Star Wars' Force Unleashed (coming out later this year -- Joystiq has my impressions of both). He said that developing for the iPhone so far has been "a dream." They've partnered with Apple to publish on the iPhone and iPod touch as much as they can. "Apple was interested in our brands," Pitser said, "and we were interested in their platform."

One concern he does have about the App Store so far is the pricing -- "everyone thinks $9.99 is too much," he told me. THQ released De Blob at the $6.99 price point. He says THQ has a lot of licensing fees and costs to pay for every game they make, and when those games compete with software that sells for 99 cents, they don't necessarily have a money-making proposition. But at the same time, he'd rather let the market figure things out -- the App Store has a lot of settling down to do, and Pitser is sure that companies will find their place in the price plan soon enough.

I asked him what he thought of what he'd seen in the software that wasn't his, and he said he really enjoyed the iPint visual gag, the UrbanSpoon restaurant finder, and Aurora Feint (all very nice choices). It's great to have a bigger company like THQ interested in getting some good licenses on the iPhone, and hopefully we'll see more come out of Pitser and the division he oversees.

The iPhone App Store offers several zen garden applications and today, I was able to play with one of them, iZen Garden [iTunes link], on my simulator. The program allows you to place stones onto a bed of sand and rake the sand around the stones. As the marketing materials suggest, it's basically a fidget toy. "iZen Garden is perfect for long meetings, train rides, or meditation practice. It helps you to center your mind, relax your psyche, and relieve your stress."

The interface is easy enough to use, with several rocks available and reset options for when your perfect garden gets too messy. At $4.99, it's a love it or leave it program. If rock placement and sand stroking isn't your thing, then iZen Garden probably isn't either. If it is, this is a simple visually appealing solution.

I found the program easy-to-use and modestly fun. I have limited artistic skills and my raked gardens always looked messy. Your mileage will almost certainly vary.

iZen Garden works on both iPhone and iPod touch.

I'm at E3 in Los Angeles all week for TUAW's sister site Joystiq, and this afternoon we got to see the Electronic Arts press conference at the Orpheum Theater. Among bigger EA games like Spore and Dead Space, Travis Boatman (who has graced these pages before talking about mobile games on the iPhone) of EA's mobile games division came out on stage to talk about iPhone gaming. He said that obviously there is "a lot of interest" around mobile gaming lately, especially around the iPhone, and that EA is committed to capitalizing on that interest.

They premiered three games in the App Store at launch (Sudoku, Tetris, and Scrabble), and Boatman pointed out that they've tried to innovate in all three -- Tetris features a unique piece-drawing system, and Spore (full name: Spore Origins, a mini version of the bacteria stage of the game, complete with a creature creator) will use the accelerometer to control its creatures. Additionally, EA wants WiFi to be a big part of their games on the iPhone -- they're planning on releasing a patch to the Scrabble game that will allow people to play together online.

Finally, Boatman hinted that they were aiming to do a lot more with the iPhone's processing power -- they plan ports of Tiger Woods and Need for Speed on the iPhone. As Mac gaming fans, EA isn't exactly our favorite game developer, but getting big developers behind real innovation on the iPhone will help lift the tides of the software in the App Store.

Today, I got a chance to play Mobile Age's two App Store games: Blackjack 21 and Shanghai Mahjong. As the names suggest, these two familiar classics were ported to the iPhone platform. I started off with the Mahjong, which is a solitaire game the goal of which is to remove all the tiles on-screen by matching pairs.

The game itself is beautifully presented but the interaction falls short. Rather than re-design the game for iPhone, it was ported. The tiles are tiny. When I placed my finger tip on top of the display, I covered about 6 tiles at once. The presentation made selecting individual tiles tricky and identifying them harder -- especially for one as myopic as myself. Two on-board buttons at the bottom left and right of the screen proved particularly difficult to tap. The game does not offer zooming. In the end, I was unable to enjoy playing the game.

To play Blackjack 21, you need to learn an odd swipe language. Swipe down to hit, swipe across to stay, double-tap to double-down, and so on. Although it was a bit confusing to pick up (and a little anti-intuitive, since in our family games, we double tap the table to hit and swipe our hands to stay), I soon was betting, hitting, standing and so forth. In Blackjack 21, most of the gameplay is about the animation and sound effects. There are plenty of both. I'm not a huge gambler so I can't really say much about the gameplay relative to real life. It seems to follow Vegas rules, offering you insurance, etc. at the proper places.

Neither game really blew me away. I was more disappointed in Mahjong because that's normally a game I adore. Many wasted hours in Graduate School were dedicated to multi-player timed challenges. By porting the game rather than redesigning to meet the iPhone's small interaction space, Mobile Age missed an opportunity to deliver a hit.

Blackjack 21 and Shanghai Mahjong each sell for $4.99 at the iPhone App Store and can be played on both iPhone and iPod touch.

If there was one application on the App Store that I wanted to love it was the NYTimes app (iTunes link). I've mentioned before that I'm a big fan of the New York Times and that's why it is so disappointing to me that I can't recommend this app. The New York Times mobile site is great on the iPhone, and this appliction is not. I tested it via WiFi on my first gen iPhone and it was slow, images didn't load, and advertisements took up a good portion of the screen from time to time.

The search function is nice, but it isn't reason enough to waste your time on this one. Stick with the Mobile version of the Times' website and save some space on your iPhone.

Check out this gallery for lots of screenshots.

There are historic days, people. The App Store went live, and all of a sudden, we're drowning in new things for the iPhone. But it's not just a big deal for iPhone owners -- this is a huge day for society and technology in general. While there have been lots of PDAs, and lots of apps to run on them, there's never been anything like the App Store before -- here's five ways that Apple's platform for iPhone application distribution will change our world.

1. Ubiquitous computing.

Any science fiction writer will tell you that we're already living the future -- we can teleport things, robots are easy to make, and almost anything dreamed of can be done if you have enough money to do it. But a technology really doesn't move from fantasy to reality until it's everywhere, and thanks to the iPhone 3G, computing has become just that. You can't take a laptop around with you all the time (as in, to a fancy restaurant or to the movies) to edit photos or post to your blog, but you can bring the iPhone. It's the ultimate ultramobile platform, and it's now cheap enough to be everywhere, and powerful enough that almost any common computing task can be done.

Four more huge changes after the jump.

Apple has a treat waiting for all you iPhone/iPod touch owners who also happen to be iTunes users (I imagine there is a high level of overlap between the two groups): Remote. Remote is a free application that turns your iPhone (or iPod touch) into a remote control for iTunes. Sounds simple, but once you use it you'll wonder how you did without it.

Apple's implementation makes it a fairly seamless experience. Your iPhone and Mac that hosts your iTunes library need to be on the same Wi-Fi network (nope, it doesn't work over EDGE or 3G), and you need to enter a code from your iPhone into iTunes but that's it. From there it feels like your entire iTunes library is now on your iPhone. The best part is that if you have multiple sets of AirTunes speakers, like I do, you can control where your music is routed to.

Did I mention that Remote is free? Yep, this great little app costs nothing.

Check out this gallery for a bunch of screenshots.

The App Store has been accessible for awhile now, but it is now official. Fire up your copy of iTunes and you'll be greeted with a new addition to the left hand navigation: App Store. As with the other sections of the iTunes Store you'll find a number of sections: New Apps, Top Apps, Top Free Apps, and more.

The iPhone 2.0 firmware hasn't been released as of yet, but browsing the App Store should keep your mind off that for a little while.

What is the first app you're going to download?

Thanks to everyone who sent this in.

Like Erica, I've been poking around the App Store all morning. Unlike Erica, I'm not brave enough to install the firmware without the official word from Apple, but in the meantime, here's a few free apps in there that are definitely worth a download right away.

Advent: A free version of Colossal Cave Adventure, on the iPhone day one.

Phonesaber: Yes. This is exactly what you think it is. And it's free.

Light: Don't spend money on one of those other flashlight programs -- get Erica's original for completely free. (In fact, you might as well go ahead and get all of her apps, they're all great.)

MixMeister Scratch: Free vinyl scratching over your iPod touch or iPhone's background music. Silly, but fun for aspiring (or, more specifically) wannabe DJs.

Zenbe Lists: A pretty good-looking free alternative to all the other To-Do applications out there.

???: I have no idea what this is (looks like some kind of Memory-type game), but it's free and it's hilariously beautiful. Update: Actually, this looks like the non-English version of Jirbo Match. But still, it looks like amazing and colorful fun.

NetNewsWire: This and AIM aren't really hidden, but they're must-haves, of course.

Have more that you've seen? Link us in the comments. I may not have the ability to install apps on the phone yet, but when I get it, I'll be ready.

touchArcade has a quick look up at Ambrosia's new version of the old Sudoku game for the iPhone, coming soo to an App Store near you. It looks like Sudoku to us -- there's numbers, squares, and entering one in the other with the touchscreen to fill out the puzzle. Yup, seems like if you want to play Sudoku, you'll be able to do it. Not a lot of extra flair, especially for $10 (there is a free version already on the web), but we'd guess it's not really needed in this case.

And Ambrosia is also working on a version of Mahjong, called Aki Mahjong Mobile for the iPhone. They don't have video of that that we've seen, but work, they say, is progressing steadily towards an App Store launch.

In terms of innovation, there's not a lot to find in these two games but every new game platform needs a few standbys to fill out the library (we'll almost certainly see Pac Man and Frogger clones in the App Store at launch, not to mention that we'll have to see a good poker game as well), and it looks like Ambrosia's ready to fill the quota for these two traditional games.

Nate True, iPhone developer extraordinaire and friend of TUAW (but who isn't, really), has sold off his Tap Tap Revolution game to a company called Tapulous, and they're renaming it Tap Tap Revenge and are going to try selling it in the iPhone's (and iPod touch's) App Store. The game isn't much tweaked from its jailbroken incarnation, but there is a chaotic two-player mode, seen above, that could be a lot of fun. I've never played the original version, so I have no idea what's up with the shaking, but it looks like it incorporates some accelerometer fun as well.

If you're a super TTR fan, Tapulous tells us that they've got a wallpaper to download on their site right now, and that more videos will be coming out over the weekend, so stay tuned. All these games are looking terrific, but of course the one thing we haven't heard confirmed from any of them is when and if they'll be showing up on the App Store. That, it seems, is up to Apple. It doesn't matter how many games you've got ready to go -- if Apple doesn't have them set for download right away, both the devs and iPhone owners will miss a nice opportunity.

Here we go. You guys sounded really jaded on the comments for the kart racing game, so here's an iPhone game that might actually break some new ground. It's called Rolando -- Simon Oliver is the developer, and he sent us a tip and the trailer above, and if you're looking for some fun and innovation in iPhone gaming, here you go. It looks kind of like a cocktail of LocoRoco, Lemmings, Kirby's Canvas and Katamari Damacy all mixed together with some iPhone originality for good measure. With a mix like that, you can't go wrong.

Simon tells us it's a "physics-based platform/puzzler.". He says that there will be four different worlds in the game, with ten levels each, including boss levels and bonus stages, and while it's not seen in the video, there might be a little accelerometer action as well. There are a few different versions of the little circular guys, called Rolandos (the King Rolando, with the crown in the video, has to be moved around by the others, for instance), as well as various implements throughout the levels that can be controlled directly. Simon's aiming to get it in the App Store by August, and while pricing hasn't been finalized, he's thinking $9.99 sounds good.

Don't like kart racing on the iPhone? As long as we can get a few good original games looking as good as this one does, you may not have to worry.

During the keynote every time the App Store was mention people would say it was 'launching soon,' or that their apps would be 'available at launch.' No one mentioned a specific launch day. Apple might have let the cat out of the bag though. The image to the right was just snapped off of Apple's Australian iPod Touch page. It clearly stated that the App Store, and presumably the 2.0 firmware for both the iPhone and the iPod Touch, will be available on June 27th. That contradicts the 'early July' timeline mentioned in the keynote.

I know I speak for all iPhone/iPod touch users when I say: we wouldn't mind getting this firmware a little early, Apple.

Thanks, Samantha.