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Tag: apple history

Behind the scenes of Apple's "1984" ad

In a recent interview with Forbes, former Chiat/Day ad executive Steve Hayden relays a number of interesting nuggets regarding the creation of Apple's now iconic "1984" commercial. First, and what shouldn't come as much of a surprise, Steve Jobs was heavily involved in the overall tone and...

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When Steve Jobs played Dating Game host with Bill Gates as a contestant [Video]

Thirty years ago last Friday, Steve Jobs introduced the Macintosh to the world. About three months before that, Jobs took the stage at an Apple sales conference where he hosted the "Macintosh Software Dating Game." As revolutionary as the Mac was, it was important for Apple to get the support of...

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A 1984 view of the Mac: It's a 'calculated risk.' IBM will remain the standard

New technological advances are often accompanied by a chorus of naysayers who, for whatever reason, are so fixated on the status quo that they can't possibly fathom anything different from taking hold. As a company with a number of game-changing products to its name, Apple is all too familiar with...

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How video footage of Steve Jobs' Mac introduction was 'found' after 20 years

You've all seen the video. And given that we just celebrated the 30th anniversary of the Mac, you may have viewed the video a couple of times just in the past few days. I'm referring, of course, to the famous clip of a 29-year-old Steve Jobs, bow tie and all, introducing the Mac to the...

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Never-before-seen video of Steve Jobs and the original Mac team demoing the Mac in public for the first time

Thirty years ago last Friday, Steve Jobs unveiled the Mac at Apple's annual shareholders meeting. In light of this momentous anniversary, a never-before-seen video has emerged showcasing Jobs, just a few days later, demoing the Mac to a public audience for the first time. Harry McCracken of Time...

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Apple puts up celebratory posters with names of every Apple employee, past and present

To celebrate the 30th anniversary of the Mac, Apple this past Friday really went all out, a noteworthy feat for a company that doesn't tend to bask in the glory of their past successes. Apple's website, for instance, has been completely revamped and now features an engaging look back at 30 years...

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What was your first Mac? Your favorite Mac of all time? TUAW staff answers all

Thirty years ago today, Steve Jobs introduced the world to the Macintosh, a computer that without question fundamentally changed the face of computing. Since that momentous day 30 years ago, Apple has released an inordinate number of Mac models. Though the Apple brand is now associated with...

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Steve Jobs was beyond scared before his triumphant 1984 Mac introduction

Steve Jobs was a master showman with an unparalleled ability to introduce a new product with flair and panache. I personally think his 2007 iPhone introduction was a public speaking triumph, setting a new bar for product announcements. This Friday marks the 30-year anniversary of another of Jobs'...

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An incredible 2001 iPod review accurately predicted the iPod's impact on computing

When Steve Jobs first introduced the iPod in October of 2001, the device was greeted with a rather tepid response. Indeed, a number of fan reactions taken from a 2001 MacRumors message board have taken on a life of their own. As an example, there's this: hey - heres an idea Apple - rather...

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Where we were when Steve Jobs unveiled the iPhone, 7 years ago today

Seven years ago today, Steve Jobs delivered the performance of a lifetime. Brimming with confidence, charisma and a touch of humor, Jobs on January 9, 2007, introduced to the world, for the first time, the iPhone. Since then, Apple has cumulatively sold hundreds of millions of iPhones to users...

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Apple's iconic '1984' ad originally premiered on December 31 in Twin Falls, Idaho, not during Super Bowl 18

Apple's iconic "1984" ad is largely heralded as one of the greatest commercial spots ever created. Directed by Ridley Scott, the award-winning ad introduced the world to the Macintosh, promising users a world where they could finally break free from an existence presumably defined by...

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Getting a 27-year-old Mac Plus onto the web

Released in early 1986 with a whopping 8 MHz processor and 4 MB of RAM, the Mac Plus doesn't have the makings of a machine meant to browse the web. But that didn't stop Jeff Keacher from amping up his trusty 27-year-old Mac Plus in an effort to get it up and running on the modern-day...

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33 years ago today, Apple launched its IPO

On December 12, 1980, Apple became a public company when it launched its IPO. Shares were initially priced at US$22, making a number of Apple employees, including a young Steve Jobs, instant millionaires. EDN reports: The shares sold out almost immediately and the IPO generated more capital...

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Apple hires radio sales exec Michael Pallad to work on iTunes Radio

AdAge reports that Apple recently hired former Cumulus Media executive Michael Pallad to take charge of ad sales for Apple's fledgling iTunes Radio service. While at Cumulus, Pallad served as the company's VP of sales. Mr. Pallad will report into the iAd organization led by VP and former Yahoo...

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45 years ago today, the computer mouse was unveiled to the world

45 years ago today, an engineer named Douglas Engelbart unveiled to the world, for the first time, the very first computer mouse. The unveiling came in the form of a 90 minute demo at the Fall Joint Computer Conference. Engelbart's presentation is regarded as being so epic and influential that...

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