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Apple Inc. and Apple Corps Ltd. finally settle trademark dispute, still no major iTunes release from Beatles

Apple Inc. and the Beatles' record label Apple Corps Ltd. have finally buried the hatchet and settled their very, very on-going dispute over 'Apple' related trademarks. After more than a decade of fighting over Apple's use of the name in selling music-related products, as well as music itself with the iTunes Store, the two companies are calling it a day. From the press release:

"Under this new agreement, Apple Inc. will own all of the trademarks related to "Apple" and will license certain of those trademarks back to Apple Corps for their continued use."

In other words: it seems as though Apple Inc. has won the trademarks, but we don't really know how or why. In fact, both parties are eating their own legal fees. A quote from Steve Jobs doesn't help much either:

"We love the Beatles, and it has been painful being at odds with them over these trademarks. It feels great to resolve this in a positive manner, and in a way that should remove the potential of further disagreements in the future."

Unfortunately, this hasn't heralded the much rumored debut of the Beatles' catalog in the iTunes Store, despite Mr. Jobs' open invitation - yet.

An Apple by any other name

I am just a simple blogger. I don't have a PhD in anything (other than Awesomeness, but I got that online for 5 bucks) nor do I spend my days locked in an Ivory Tower pondering the socioeconomic implications of the Ruble. This is why when you went to get a broader prospective on what Apple's recent name change (from Apple Computer Inc. to Apple Inc.) means you turn to trained professionals.

That's just what Knowledge@Wharton did for their piece examining what Apple's name change means for consumers, and to Apple as a company. Some think that it is a tacit declaration of surrender in the PC market ('We lost the PC war, so we might as well get rid of the computer from our name') while others think that the change was made to more accurately reflect Apple's diversifying interests.

If you ask me, which you didn't, Apple is clearly devoted to computers in whatever form they may take. When you get right down to it the iPhone and the Apple TV are both just highly specialized Macs running variants of OS X. Are they computers? Are they consumer electronics? They're both, and that convergence is the market that Apple is trying to corner.

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