Filed under: Analysis / Opinion, Apple Financial
Apple cracks top five UK PC makers
Although overall shipments for Macs are at an 18-month low , worldwide numbers continue to climb. Macworld UK pointed to a Gartner study evaluating UK PC shipments for the first quarter of 2009. Apple has moved up, joining the top five PC manufacturers in terms of units shipped for the first time.According to Gartner, Apple shipped 143 thousand units in the UK the first quarter of 2009, accounting for 4.8% marketshare. That represents a 6.6% growth year over year, which is in sharp contrast to the 5.1 percent decrease in the overall UK PC market.
At 4.8 percent, Apple is still a relatively small player -- the number four manufacturer, Toshiba, shipped nearly twice as many units -- but these numbers prove that Apple adoption is remaining strong, regardless of the economy.
The figures that will probably get the most play in the non-Mac press are those from Acer, the number three manufacturer in the UK. Acer's year-over-year growth in terms of units shipped was up a whopping 40.6%, due in large part to its price-conscious netbook offerings.
Apple and Acer approach the PC market from opposite ends of the spectrum; Acer goes for high-volume, low-margin sales, Apple does high-margin, lower-volume, yet both companies are succeeding in an industry that is declining worldwide.
What does this mean? Well, to me, it means that despite Microsoft's quips, price doesn't necessarily dictate market share.
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