Well mark this a win in the "Stick it to Apple Corps" column: According to TheMacObserver, Apple today
unveiled a brand new corporate logo, replacing the
legendary bitten apple that Mac fans have grown to recognize and love. From
TMO: "'We look forward to moving forward under our new corporate
identity," said Apple vice president Phil Schiller in a statement. 'This gives us the opportunity to start our
marketing off with a clean slate.'"
Here, here. I'm digging it, though I'm a bit skeptical that a
birthday cupcake-like design may eventually get, I don't know, old. And what happens when Apple reaches 50 or 60 and
starts to want to avoid birthday celebrations like some guy going through a mid-life crisis? Then what? It'll be
constantly reminded every day that it's getting old and is no longer the energetic, motorcycle-drivin' ladies man it
used to be.
Whatever. I'm sure Apple knows what it's doing...it just feels like the company is getting a
tattoo that ten years down the road, when its arm is all wrinkly and the tattoo looks like a garbled drawing on a wet
scrunched up rag, it's gonna regret it -- and no acid in the world could burn it off.
Well, good luck Apple.
Here's to the future!
Well, we admit we were snookered by the iPhone Dev Team's "we're selling out" alert, and so was our sister site -- but on a day when the hoaxes range from the desperately unfunny to the merely goofy to the silly-but-funny to the triumphantly hysterical, who can keep anything straight? Google's various flavors alone account for more than a dozen fake stories. Here's a couple of Mac-flavored gags that you might have missed:
iLounge, in what they describe as "bowing to industry pressure," 
