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Filed under: Apple, iPhone, App Store

Apple wins fight in U.K. over iPhone v Android claims

by Mel Martin (RSS feed) on Jul 29th, 2009

The U.K. advertising watchdog, the Advertising Standards Authority, says Apple is correct when it claims its App Store is better than the Google store for the Android.

In a TV ad Apple claimed that the iPhone had apps for "just about anything". Fans of the Google Android, or at least ten of them, complained that their phone offered a similar and equal function.

Apple responded that it made the claim "only on the iPhone" because its App Store "provided users with a unique experience unmatched by any other application marketplace, including the Android Market".

"Because Apple had shown there were far more applications available for the iPhone than the G1 phone, and user experience of the iPhone and the App Store was distinct from its competitor, we concluded that the claim 'only on the iPhone' was justified and not misleading," said the ASA in its ruling.

The Apple App Store has about 50,000 applications, while Google offers about 2,100.

In the past, Apple hasn't done too well with the ASA. In November an iPhone ad was banned for misleading customers about the speed of the phone on the internet. Apple also had to pull ads for its first generation iPhone in August of 2008.

Tags: ad, Advertising Standards Authority, android, app store, AppStore, ASA, competition, complaint, Google Android, market, ruling

Filed under: Bad Apple, iPhone

UK watchdog bans 'really fast' iPhone TV ads

by Robert Palmer (RSS feed) on Nov 26th, 2008

The BBC reported today that a TV ad for the iPhone has been banned in the UK by the government's advertising standards watchdog group for being misleading.

The Advertising Standards Authority received 17 complaints about the ad above, which showed web pages, the Maps application, and mail attachments loading in fractions of a second. The group said that the ad "led viewers to believe that the device actually operated at or near the speeds shown," the BBC story read.

The ASA said after reviewing the complaints, "Because we understood that it did not, we concluded the ad was likely to mislead."

Apple argued that the claims in the spot were "relative rather than absolute in nature," comparing the 3G speeds to the speeds of the first-generation iPhone. Nevertheless, the ad cannot be run on UK airwaves again in its current form.

One of the complainants was a man named Roger Browning, who said in a post at The Guardian that he complained about the advertisement as retribution for a bad customer support experience he had with O2.

Apple has run afoul of the ASA before, with a claim in August that the iPhone could view "the whole Internet." Since the iPhone doesn't support Flash and Java, the agency decided the ads were misleading, and yanked them off-air.

[Via MacDailyNews.]

Tags: ads, asa, iphone, tv, uk

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