Booyah is a company I've had my eye on for a while -- they're a couple of veterans from Blizzard Entertainment (makers of the popular Diablo and World of Warcraft games, two of my favorites) who have been teasing a big-time iPhone app. Just today, they've finally showed their cards, and have released Booyah Society, a 3D, interactive, social network-connected "achievement system for life." If that sounds like an idea that's pretty floaty, you probably heard it right.

Basically it's a game system that more or less overlays on what you're already posting to Facebook and Twitter. If you do anything from conquering a new videogame to doing a new exercise to visiting a new restaurant, you can earn achievements and points for an ingame avatar and scoreboard. In essence, they're aiming to take the things we already tell each other we're doing, and put this game/scoring system on top of that. There are plans to use the iPhone's hardware to do some self-reporting (GPS to track where you've been), but for now, everything's basically on the honor system.

Will it work? Who knows. The app is available for free right now, and they're planning to include microtransactions in the future to let you buy things to dress up your avatar with, as well as looking at partnerships with other businesses (i.e., you can get a certain achievement by going to Wendy's and ordering some fries). Very interesting -- as with most social app ideas, this one seems like it'll make or break it based on who chooses to play it faithfully. They've got quite a pedigree with the Blizzard background, and built-in audiences with Facebook and Twitter integration, but whether or not people will find themselves invested in tracking these achievements and scoring points for their avatars, only time will tell.

Some people like to have unique avatars for forums and instant messaging clients. I don't. My avatars usually end up being silly pictures of myself because I'm a shallow narcissist...and a bit lazy.

However, for those more creative than I, Persona [iTunes link] is a nice iPhone app in which to invest the price of a quarter-pounder. It allows the user to create a cartoon face by choosing from a variety of facial features. Hair style, eyes, nose, beard, and more are all up for grabs.

When you're done creating a mini-you (remember my personality issue described above), you can set it as the contact picture for any of your iPhone's contacts. You can also save your creation to the Camera Roll where you'll be able to export it via email or MMS (assuming you have the new 3.0 firmware and don't have AT&T), publish it to MobileMe, or use it as your wallpaper if you did a particularly good job. Once on your computer, you'll be able to use it as the avatar for that cute-cat-picture forum you visit eight times each day.

Persona is simple enough; in fact, perhaps too simple. The faces tend to look very similar as the options are quite limited for a dedicated app such as this. Also, what's going on behind my left shoulder? Every avatar I create is staring in that same direction!

Choosing from the available options isn't very intuitive. You choose the "parts" category and then pick the individual attribute, but no moving or resizing of the facial features is allowed. And very few accessories are presented, other than odd inclusion of a plethora of choices for nicotine deployment. (Note to self: see if the folks at Persona are sponsored in any way by Philip Morris.)

Overall, it's a nice idea for an app that will have moderate appeal to the forum crowds. I doubt you'll be using it again and again, though, because the app just doesn't offer much depth. But it's the user interface and lack of extensive options that tend to make the $2.99 $.99 a bit hard to swallow.

[NOTE: Thanks to those readers that pointed out the incorrect price. The developer's web site showed $2.99 when I wrote this, however the iTunes store had it at $.99. I have talked with Alfonso Bozzelli, the app's author, and he is changing the site to reflect the correct price -- $.99.]

Sure, they aren't the exclusive Dashboard widgets we've heard so much about, but Apple has released 11 sets of iChat icons for .Mac members. Included are the familiar chat bubbles (pictured at right), Japanese stamps, sticky notes, status indicators and illustrations. According to Apple, they're only going to be made available until June 1st. The complete collection of  218 icons can be downloaded as a single 640kb image. So grab them if you can, and spiff up your copy of iChat.