Filed under: Apple Corporate, Enterprise, Switchers
Axel Springer AG moves to Mac
Axel Springer AG, Germany's largest newspaper publisher, is moving its entire organization -- 12,000 computers -- to the Mac platform. Axel Springer will become Apple's largest corporate customer in Europe, and second largest customer worldwide. (Google is number one.)
The article is only available in German so far.
Axel Springer owns Bild and Bild am Sonntag, tabloid-style dailies (not unlike The Sun in the UK or the New York Post in the U.S.) and several magazines sold under the Bild brand. The company currently uses large-scale publishing solutions from WoodWing Software and CCI, both of which support Mac clients.
In a video message to employees, CEO Matthias Döpfner cited ease-of-use, appearance, and total cost of ownership in the reason to switch. Employees can start buying and using Macs and iPhones this month, though the entire organization will be migrated over the course of a year or two five years. (Hey, I took French in high school.)
Thanks Alex, Rouven, and bimbum for the tip (and the help with the German)!
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