Bernstein research Articles on TUAW - The Unofficial Apple Weblog

Analyst: iPhone mini could increase Apple's market reach by 6X, revenue 2.5X

by Kelly Hodgkins (Feb 16th, 2011)

Analyst Toni Sacconaghi of Bernstein Research predicts Apple could increase its addressable handset market by 6X in unit volume and 2.5X in revenue with the launch of a smaller, less expensive iPhone model, says Forbes. These projected numbers come from his analysis of handset market share and ...

It's official: iPad now the all-time fastest-selling gadget

by Steven Sande (Oct 12th, 2010)

For those of us who are Apple fanatics, we've had a feeling that the iPad was popular. Whether it's seeing the devices pop out all over the plane on an airline flight, or having to give hundreds of demos of the iPad on a cruise ship, it's apparent that Apple's tablet is still a hot item. Now it's ...

iPad adoption rate faster than DVD, says analyst

by Megan Lavey-Heaton (Oct 6th, 2010)

I first heard about DVDs in late March 1997, sitting in the back seat of a friend's car as her now-husband explained this new video format that had just gone on sale weeks earlier. Having just gotten my VCR, it was pretty hard to fathom picking up another piece of hardware anytime soon. Within ...