Booyah Articles on TUAW - The Unofficial Apple Weblog

Daily iPhone App: My Town 2

by Mike Schramm (Nov 11th, 2011)

You probably remember Booyah's MyTown, which eventually claimed more users than even Foursquare for a time. Booyah's management has switched up a bit since then, but the company is still plugging away at the iOS market, most recently releasing a sequel to MyTown called (not surprisingly) My ...

Daily iPhone App: Early Bird

by Mike Schramm (Aug 30th, 2011)

Booyah is a company, originally founded by ex-Blizzard guys, that made some big steps in the relatively early days of the App Store with its social game MyTown. Since then, it looks like the development over there has taken a turn for the more traditional. Early Bird is the studio's latest ...

Booyah gets 10,000 to download new Nightclub City DJ Rivals

by Mike Schramm (Mar 11th, 2011)

Earlier this week, social game company Booyah (whom we've spoken with before) released its latest game for iOS, called Nightclub City: DJ Rivals. Booyah first found huge success with an iOS social game called MyTown, and then went over to Facebook to create Nightclub City, a social app about ...

GDC Online 2010: Booyah's InCrowd, or how to develop an app in four weeks

by Mike Schramm (Oct 6th, 2010)

Booyah first made a big splash on the App Store with the check-in game MyTown, then they stepped over to Facebook to release a game called Nightclub City before returning to Apple's platform a little while back with a title called InCrowd. Most App Store releases are known for their short ...

Booyah releases InCrowd for iPhone and iPod touch

by Mike Schramm (Sep 1st, 2010)

Booyah has released an iPhone and iPod touch version of its Facebook game, InCrowd, and it's now available on the App Store. The app, like the very popular MyTown, uses location check-ins to create a game around social networking. But unlike MyTown, this app was originally released as a Facebook ...

Ngmoco's iPhone titles nominated for a few GDC Online awards

by Mike Schramm (Aug 25th, 2010)

Nominations have been announced for the Game Developers Choice Online Awards (to be announced at the upcoming GDC Online conference in Austin), and iPhone developer Ngmoco has secured a few spots in among the rest of the big PC game developers. We Rule picked up nominations for Best Online Game ...

MyTown adds product check-ins

by Mike Schramm (Jul 26th, 2010)

Booyah's very popular MyTown app has updated again, this time bringing some more innovation to the "check-in" idea. Instead of just checking in to locations, the app will now "check-in" to various products with the iPhone's camera. So when you use a certain product, you can use the camera to scan a ...

MyTown 4.0 adds item creation, location tips

by Mike Schramm (Jun 5th, 2010)

Booyah has released MyTown 4.0 for the iPhone, the latest update to their extremely popular check-in game, and it adds a whole new round of social functions to the system. Properties that you own (which you get by checking-in at real-life properties) can now create items of their own, and different ...

Booyah raises $20m, aims for 6m users

by Mike Schramm (May 18th, 2010)

I've lately been guessing that Booyah might eventually hook up with Ngmoco, since they're both iPhone gaming/app companies with somewhat similar goals that could help each other out. But it looks like Booyah doesn't need any help any more -- it's just raised a whopping $20 million from investors in ...

Ngmoco buys Stumptown Game Machine, EA and Gameloft report revenue growth

by Mike Schramm (May 13th, 2010)

A few news items from the business side of iPhone games this week, courtesy of the folks over at Mobile Entertainment. Ngmoco has purchased developer Stumptown Game Machine, creators of their popular Touch Pets Dogs release. Unfortunately, there's no information on how much the deal was worth, but ...

MyTown updates to version 3.1, adds collectibles and social features

by Mike Schramm (May 6th, 2010)

MyTown is one of the hottest things going on the App Store right now in terms of social apps. As we mentioned in the interview with CEO Keith Lee a while back, they've actually got more users than Foursquare. The company has just released version 3.1 of the app, which introduces more collectible ...

iFund doubles to $200 million, supporting Ngmoco, Booyah, and others on the iPad

by Mike Schramm (Apr 1st, 2010)

The iFund has been one of the driving forces behind some of the biggest names in iPhone development, so it's not a surprise at all that the investors are expanding their money pool and oversight to include the iPad as well. They're opening up the funding to a full $200 million (double what the ...

Booyah releases MyTown 3.0, adds friends lists and social features

by Mike Schramm (Mar 26th, 2010)

Booyah has released version 3.0 of their MyTown location-based social networking app on the iPhone. As Keith Lee told me at GDC a few weeks ago, this app makes up the largest number of location-based social users on the platform, eclipsing even Foursquare and Gowalla in terms of users. And version ...

GDC 2010: Interview with Keith Lee of Booyah

by Mike Schramm (Mar 15th, 2010)

Booyah is an App Store company with quite a few lessons in its past already. The founders are former developers at Blizzard (they worked on both Diablo and World of Warcraft before setting off on their own), and after their first app, Booyah Society, didn't exactly strike gold on the App Store, ...

Loopt teams with Mobile Spinach for check-in discounts, Booyah talks about MyTown

by Mike Schramm (Feb 8th, 2010)

If the iPhone has a leading app genre, aside from gaming, I'd say the current surge of "check-in" apps is probably it. Sure, back when the App Store first opened up, Twitter apps were everywhere (and they're still being made daily, it seems), but in terms of a genre that can only exist on a ...