The Boylston Street Apple Store opening in Boston was entertainment for all, especially Bostonians. The unveiling was almost as much fun as the facade. Among the souvenirs floating around, at least one is worthy of special note, as the sale of it will benefit more than just the lucky buyer.
Rescued from the dumpster and lovingly restored (to the best of the seller's ability, anyway), a chunk of the Apple logo that stood front and center on the "Green Monster" facade is up on eBay. All of the proceeds from the auction will be going to boston2portland, a bike ride to raise money for the cure of Parkinson's disease. You might not need a monolithic, duct-tape-textured, decorative piece of Apple history. But, maybe you'll bid for the benefit of a worthy cause and pass the spoils on to someone with too many bare walls, a love of all things Apple and very fond feelings for Fenway Park.
This is my favorite story of the week. Major League Baseball fans probably remember the New York construction worker who buried a David Oritz jersey underneath the New York Yankees stadium in an attempt to jinx the team. It seems he unwittingly started a trend.
Back in April, Michael Oh (Tech Superpowers founder and president) crossed the street to the Apple Store's construction site with a shovel and one of his company's T-Shirts. A short time later, the shirt was buried underneath the concrete, where it remains today. Since the story of the Ortiz jersey was breaking at the time, the members of the construction crew thought the idea was funny, and let him do his thing.
Oh points out that he isn't trying to jinx the store, but create a connection between the two retailers.
"We're doing it with a wink ... We are in business because of the great things Apple has done ... This T-shirt in the sidewalk is a symbol that there's a connection between the two sides of the alley." It was Oh who set up the Boston Apple Store Webcam at ifoAppleStore to share the construction process with Apple fans everywhere.
We can only imagine what's next
Burger King buries a cardboard crown under each new McDonald's
Dunkin Donuts leaves a bag of French Vanilla under each new Starbucks
So when you visit the store this weekend, tread lightly. You might be standing on a buried treasure.
When complete, it will be the ninth store in Massachusetts and certainly the largest ... or will it?
According to Gizmodo, the Boylston St. store will be the largest of all Apple retail stores. Citing "a store employee," Giz reports that an average 1,500-2000 customers/hour will visit the store.
Not so fast, Giz! Our friend Gary at ifoAppleStore shared this tidbit of information with us:
"...the [Boylston Street] lot is only 6,384 square-feet, so the store would have to be at least five stories to be larger than Regent Street (London), at 28,000 s.f."
At four stories high, it cannot be declared the biggest. Sorry, Boston. What we can say is that it opens soon and it's very, very big.
Our Boston-based buddy, Chad Barraford, sent us in some pics of Apple's new Boylston Street store. Located across the street from The Prudential Center in Boston's upscale Back Bay, this will be the ninth store located in Massachusetts. Apple didn't just create a bland façade to cover the construction, they made it look like Fenway Park's "Green Monster." Now that this is starting to sound like a real estate sales pitch, let's show you some pictures.
We're getting closer, Bostonians. The flagship Apple Store that we've been anticipating for more than a year is starting to resemble an Apple Store.
The folks at ifoAppleStore have a live webcam pointed towards the construction, and Flickr user kokernutz has posted a shot of the shrouded logo.
This store is on Boylston Street, directly across the street from The Prudential Center in Boston's upscale Back Bay. This will be the ninth store in the Commonwealth of Massachusetts and the first in Beantown. It's been suggested that it will open in May. I'll be there!
When Apple opens Boston's flagship Apple Store on Boylston street, it's going to be huge - both literally and figuratively. ifoAppleStore has had a webcam pointed at the construction site for months now, and today's image is impressive.
The building looks like it extends from Boylston street to Newbury street behind it, making me wonder if it will have an entrance on either end (check out the overhead photo).
This store is scheduled to open in 2008. Oh yes, I'll be there.
Apple is prepping several UK retail stores. A message on their website is calling for employees to fill slots in Brighton, Exeter, Glasgow, Milton Keynes, Reading, Solihull and Thurrock. Of course, that means seven new stores have been planned for the UK.
Here in the US, four existing stores - Pentagon City (Virg.), Legacy Village (Ohio), Freehold Raceway (NJ) and Burlingame (CA) will be closed for renovations during the coming weeks.
Finally, workers have poured the foundation and installed some steel rebar at the site of Boston's future flagship store.
Construction is moving quickly on Boston's Apple Store, despite snow and very cold weather. If you visit the live web cam, you'll see that the old building is now completely gone. In fact, you can check out this cool time-lapse of work that was done yesterday (Feb. 26).
Of course, this will become more fun after demolition, when the new building is being constructed. I wonder if Apple will eventually block our view?
If you're excited about Apple Store Boston (I sure am), then check out this webcam which will be providing live images of its construction. As of this writing, demolition has begun! Check back often to track the process of this year-long project.
As we say here in Massachusetts, "Wicked awesome."
"It's not often that a retail construction project makes news..."
That's a quote from The Boston Globe regarding the Apple Store that's planned for Boston's Boylston Street. The store certainly has made news, as we've been writing about it for almost a year now. Apple had a hard time getting the design approved, and produced several revisions. Finally, it looks like it will be built this year. It looks stunning, and I think it'll be gorgeous directly across the street from The Prudential Building, one of the city's landmarks. I can't wait.
We know what you're thinking: "Please, TUAW, not anotherstory on the Apple Store that does not yet exist." Just bear with us. We know that the future Apple Store will be taking over what has been a CopyCop on Boylston street for many years. Bostonian and TUAW reader Jason heard the first hint of an announcement during a radio ad earlier today. Jason writes:
"On my way into work this morning I heard a radio ad for the CopyCop on Boylston St. The ad was someone calling the 'Cops' and reporting a missing store. The dispatcher went on to say that it's not missing, it's moving around the corner as a 'big computer store' is taking over the space."
So there you have it, straight from the ad agency's mouth. Thanks, Jason!
The seemingly unending saga of the proposed Apple Store for Boston's Boylston Street has gained another chapter. Apple's designers have been having a heck of a time coming up with a structure that satisfies Boston's Back Bay Architectural Commission (BBAC). Boston.com has published a rendering of what may be the final design for the store. It looks a bit like New York's cube, does it not?
Today, TUAW reader (and Boston resident) Matt sends in this tip that seems to point to the ongoingsaga of the future BostonAppleStore. While riding his bike past the Copy Cop on Boylston Street (Apple originally proposed taking over the Copy Cop building for the new store), he noticed a sign stating that Copy Cop would be vacating the premises some time in mid-June. Here's hoping this means the deal with Apple has gone through.
This story has almost as much drama as Apple's recent legal battle. Apple is planning on putting a new flagship store in Boston, Ma. The design initially proposed to Boston's Back Bay Architectural Committee (BBAC) was shot down (the BBAC didn't like its contemporary look). Next, a rumor surfaced that Apple may move into the building on the corner of Mass. Ave. and Newbury street that currently houses the Virgin Mega Store, thereby thwarting the BBAC's complaints by taking over a pre-existing building.
Today, the Boston Herald is reporting that Apple has proposed a revamped design for the original Boylston Street location (currently the Copy Cop across the street from the Prudential building). This new design supposedly features a circular staircase, rooftop garden and all-glass facade. Apple has stated that the only option is for them to demolish the existing building and start over, as fixing up the existing structure would add six months and nearly $3 million to their schedule.
Can't we all agree and just get this thing built already? I'm dying to check it out!
NYC has its
cube, and Boston has...rumors and red
tape.* When Apple first announced their
intentions to build a huge retail store right in downtown Boston (Back Bay area), I was very excited. A flagship store
right in the city! Soon a sketch of
the proposed Boylston Street design emerged, as did the ire of Boston's Back Bay Architectural
Commission (BBAC), who were none too pleased with the
store's decidedly modern facade.
Today, ifoAppleStore is reporting that
the massive building that has housed the Virgin Megastore on the corner of Mass. Ave. and Newbury Street for the past
several years will close in the summer of 2007 to make way for a new, "...upscale retailer." I can
tell you that this is a huge (larger than any existing Apple Store), gorgeous building in a very pedestrian-friendly,
upscale shopping district of Boston, and only a few blocks away from the site of their original proposal. Using this
property would also keep the BBAC at bay (as it were).
Here's hoping this comes true, as this is a wonderful
building in an even better location.
*Not that I keep track of the NYC/Boston rivalry or anything.
The Boylston Street Apple Store opening in Boston was entertainment for all, especially Bostonians. The unveiling was almost as much fun as the facade. Among the souvenirs floating around, at least one is worthy of special note, as the sale of it will benefit more than just the lucky buyer.
This is my favorite story of the week. Major League Baseball fans probably remember the New York construction worker who 
We've been following the story of Boston's upcoming Apple Store for 
We're getting closer, Bostonians. The flagship Apple Store that we've been anticipating for more than a year is starting to resemble an Apple Store.
When Apple opens Boston's flagship Apple Store on Boylston street, it's going to be huge - both literally and figuratively. ifoAppleStore has had a 
Apple is prepping several UK retail stores. A message on 
Construction is moving quickly on Boston's Apple Store, despite snow and very cold weather. If you visit the 
If you're excited about 
"It's not often that a retail construction project makes news..."
We know what you're thinking: "Please, TUAW, not 
The seemingly unending saga of the proposed Apple Store for Boston's Boylston Street has gained another chapter. Apple's designers have been having 
Today, TUAW reader (and Boston resident) Matt sends in this tip that seems to point to the 
NYC has its
