Cannibalization Articles on TUAW - The Unofficial Apple Weblog

Morgan Stanley: iPad mini cannibalization "overblown"

by Steven Sande (Dec 17th, 2012)

A survey of over 1,000 U.S. consumers was published today by Morgan Stanley and AlphaWise, showing that although sales of the iPad mini are cannibalizing sales of some of the full-size iPads, concerns over the trend are "overblown." That was the opinion of Morgan Stanley analyst Katy Huberty, ...

Does it matter if the iPad mini cannibalizes iPad sales?

by Erica Sadun (Oct 31st, 2012)

On October 23rd, Apple introduced its fourth-generation iPad, the iPad mini and a slew of Mac refreshes. Somewhat lost in the reaction to those launches and refreshes was what I think is the most interesting story of all: the iPad 2, and how competitive it has been in this market. Today, a bit ...

Apple posts record Mac quarter despite some iPad cannibalization

by Kelly Hodgkins (Oct 18th, 2011)

Along with the iPad, Mac sales were one of the highlights of Apple's quarterly earnings report. In the quarter that just ended, Apple sold 4.89 million Macs, a 26 percent increase over the year-ago quarter. Apple CEO Tim Cook was pleased about the Mac performance, but in response to an ...