Chitika Articles on TUAW - The Unofficial Apple Weblog

Study: many new US iPads activated in coastal states

by Steven Sande (Apr 18th, 2012)

Here's an unsurprising piece of news -- people in states with higher median income levels tend to purchase iPads more than those who are in less affluent states. This nugget of important information comes from online ad network Chitika, which is tracking where third-generation iPads are being ...

New iPad already five percent of iPad web traffic

by Mike Schramm (Mar 21st, 2012)

According to mobile ad network Chitika, Apple's new iPad, which has already sold millions of units despite being available for less than a week, is already blowing up in network usage. The latest numbers from the ad network say that more than five percent of the total iPad traffic is from just ...

Track US new iPad adoption in real time

by Kelly Hodgkins (Mar 16th, 2012)

Do you wonder how many new iPads will be lovingly opened and used to browse the Internet today? To find the answer, head to Chitika's website where you will find a tracking page set up for the third generation iPad. As noted by BGR, the tracker looks for both the user agent string of the new ...

Chitika: Mac OS X market share jumps in September

by Steven Sande (Sep 27th, 2011)

Chitika Insights grabs online advertising data to monitor and report on Internet trends, one of which is the market share of various computer operating systems. There was a surprise reported for Mac OS X in the latest report -- the market share for Apple's desktop/laptop OS climbed 1.039 to ...

iPad already matches Linux in web market share; will represent 2.3% of total net traffic in 2011

by Michael Grothaus (Dec 9th, 2010)

In an interesting Chitika research note, the internet advertising firm says the iPad is currently making up 0.83% of all internet traffic. When Chitika says "all internet traffic" they mean the 100,000+ sites they serve ads to. Still, if we can extrapoloate those numbers to the entire Internet, a ...

Chitika labs estimates that over one million iPads have been sold

by David Winograd (Apr 25th, 2010)

On April 8th, just six days after the iPad went on sale, we ran a post writing that Chitika Labs (who had been tracking iPad sales by counting cookies of new iPads hitting the Internet) claimed that Apple had sold 564,257 units. The method used is admittedly not the best of all possible metrics, ...

Chitika tracking iPad purchases, estimates 560K so far

by Michael Rose (Apr 8th, 2010)

Want to know how many iPads have really been bought? It may not be the ideal methodology, but at least ad network Chitika can explain where its numbers are coming from: the company is watching for ad loads from unique instances of Mobile Safari (each one representing a newly unpacked iPad ...