Cliches Articles on TUAW - The Unofficial Apple Weblog

Did Motorola's agency 'borrow' Super Bowl ad concept?

by Kelly Hodgkins (Feb 14th, 2011)

Motorola is in hot water over its Apple-inspired Super Bowl advertisement for its upcoming XOOM tablet. The video ad features a world of drones dressed in white hoodies who are eternally plugged into white earbuds. Of course, the one character breaking the trend is the one with a Motorola XOOM ...

Motorola Xoom ad 'inspired' by Apple's classic 1984 ad

by Chris Rawson (Feb 6th, 2011)

Motorola has just released a commercial for its Xoom tablet that seems to draw heavy inspiration from Apple's classic 1984 ad. In Motorola's spot, a single Xoom user roams through a sterile environment populated with hundreds of people clothed in the same monochrome, drab garments. Everyone except ...

7 anti-Apple cliches that need to die

by Chris Rawson (May 29th, 2010)

PC vs. Mac flamewars are older than the web itself, but it seems like the more popular/successful Apple gets, the more heated the argument gets on both sides. Almost any debate about the relative merits of one platform or another is guaranteed to degenerate into an all-out shouting match. In the ...