Commercial Articles on TUAW - The Unofficial Apple Weblog

New iPhone commercials feature FaceTime and AirPlay

by Michael Grothaus (Jul 10th, 2011)

Apple has aired two new iPhone commercials. The first features the capabilities of FaceTime on the iPhone. It shows users video chatting via FaceTime iPhone to iPhone, iPhone to MacBook Air, and iPhone to iPad. The second iPhone commercial showcases the iPhone's AirPlay features. The ...

Apple releases new 'Now' iPad 2 ad

by Michael Grothaus (Jun 18th, 2011)

Apple has released a new iPad 2 television commercial entitled "Now." The commercial points out how with an iPad people can interact with forms of media differently than they could in the past, such as by "watching" a newspaper. From the ad: "Now, we can watch a newspaper; listen to a magazine; ...

Apple airs first iPad 2 television commercial

by Michael Grothaus (Apr 3rd, 2011)

Apple has released its first iPad 2 television commercial. Titled "We Believe," the ad has sentimental narration reminiscent of Apple's old Think Different ads. The narrator states, "This is what we believe: Technology alone is not enough. Faster, thinner, lighter ... those are all good ...

Apple airs new 'Retina' iPhone 4 commercial

by Michael Grothaus (Mar 26th, 2011)

Apple has released another commercial in the "If you don't have an iPhone" series of ads. This commercial, titled "Retina," shows off the Retina Display on the iPhone 4. The ad cycles through the Photos, iPod (movies), Maps, and Mail apps. The latest ad comes just one day afterApple released ...

Xperia Play ad rags on iPhone gaming

by Mike Schramm (Mar 22nd, 2011)

Sony has released a few tongue-in-cheek internet ads for its new Xperia Play smartphone (basically, the PSP phone everyone's been waiting for). In one of the ads, which you can see embedded after the break, performer/Daily Show correspondent/biggest fan of Flight of the Conchords Kristen Schaal ...

Did Motorola's agency 'borrow' Super Bowl ad concept?

by Kelly Hodgkins (Feb 14th, 2011)

Motorola is in hot water over its Apple-inspired Super Bowl advertisement for its upcoming XOOM tablet. The video ad features a world of drones dressed in white hoodies who are eternally plugged into white earbuds. Of course, the one character breaking the trend is the one with a Motorola XOOM ...

Motorola Xoom ad 'inspired' by Apple's classic 1984 ad

by Chris Rawson (Feb 6th, 2011)

Motorola has just released a commercial for its Xoom tablet that seems to draw heavy inspiration from Apple's classic 1984 ad. In Motorola's spot, a single Xoom user roams through a sterile environment populated with hundreds of people clothed in the same monochrome, drab garments. Everyone except ...

Verizon's iPhone commercial hits YouTube

by Michael Rose (Jan 20th, 2011)

Tick, tock. "To our millions of customers, who never stopped believing this day would come... Thank you." Oh, Verizon, you wry cad. Your iPhone 4 commercial is a gentle jibe at the anticipation and endless patience of those who would be among the first to own a new VZW iPhone. Ha! So witty. And not ...

Apple releases new Santa-themed iPhone 4 ad

by Michael Grothaus (Dec 21st, 2010)

Apple has posted a new holiday-themed iPhone ad titled "Under the Covers." In the ad, a mom nestles with her young son in bed while he uses FaceTime on the iPhone 4 to video chat with Santa. The mom leaves the room and the son hides under the covers, still talking to Santa. Cut to the mom ...

10 copycat Apple ads

by Matt Tinsley (Nov 26th, 2010)

Whether you like them or not, find them utterly frustrating or a delightful pleasure to observe, one thing is for sure, Apple knows how to put a successful ad campaign together. In a case of imitation being the sincerest form of flattery, Business Insider has compiled a list of the top ten ...

Verizon iPad TV ad is out

by Dave Caolo (Nov 9th, 2010)

Last month Verizon Wireless stores began selling iPad/MiFi bundles. Now, the first television spot advertising that fact has debuted. It features a user in a small room with an iPad on his lap. He pulls a MiFi from his pocket, flicks it on and presto! The walls of the room disappear as "the world ...

iPad 2 ads being shot in New York City?

by Dave Caolo (Nov 8th, 2010)

British photographer David Sims is rumored to have been shooting a TV ad for the next generation iPad in New York City recently. According to 9to5 Mac, the shoot took place at Pier 59. As with most rumors, details are few and far between. Sources say that current-model iPads were used in the ...

New iPad TV ad highlights various apps

by Dave Caolo (Aug 18th, 2010)

A new iPad TV ad started airing in the US this week. It begins with the statement "IPad is..." before moving through several adjectives and related apps. For example, a brief appearance by The Photo Cookbook is followed by "delicious." Flipboard is followed by "current," and so on. One ...

Half Life 2 out on Mac tomorrow

by Mike Schramm (May 25th, 2010)

The always impressive folks at Valve have released the trailer above, which will be familiar if you've ever seen a very popular Apple commercial before. And at the end, you'll also see why they've done this: Half Life 2 is coming to the Mac tomorrow, May 26, 2010. That's pretty much all we have ...

Engadget: Sam Mendes shooting Apple ads, video chat to be featured

by Dave Caolo (May 25th, 2010)

Here's another juicy iPhone rumor. Engadget reports that American Beauty director Sam Mendes will be shooting the next batch of Apple ads, and at least one will feature video chat. Quoting some rather telling tweets, Engadget has put together that auditions are underway. An actress posted the ...