Commercial Articles on TUAW - The Unofficial Apple Weblog

Motorola Xoom ad 'inspired' by Apple's classic 1984 ad

by Chris Rawson (Feb 6th, 2011)

Motorola has just released a commercial for its Xoom tablet that seems to draw heavy inspiration from Apple's classic 1984 ad. In Motorola's spot, a single Xoom user roams through a sterile environment populated with hundreds of people clothed in the same monochrome, drab garments. Everyone except ...

Verizon's iPhone commercial hits YouTube

by Michael Rose (Jan 20th, 2011)

Tick, tock. "To our millions of customers, who never stopped believing this day would come... Thank you." Oh, Verizon, you wry cad. Your iPhone 4 commercial is a gentle jibe at the anticipation and endless patience of those who would be among the first to own a new VZW iPhone. Ha! So witty. And not ...

Apple releases new Santa-themed iPhone 4 ad

by Michael Grothaus (Dec 21st, 2010)

Apple has posted a new holiday-themed iPhone ad titled "Under the Covers." In the ad, a mom nestles with her young son in bed while he uses FaceTime on the iPhone 4 to video chat with Santa. The mom leaves the room and the son hides under the covers, still talking to Santa. Cut to the mom ...

10 copycat Apple ads

by Matt Tinsley (Nov 26th, 2010)

Whether you like them or not, find them utterly frustrating or a delightful pleasure to observe, one thing is for sure, Apple knows how to put a successful ad campaign together. In a case of imitation being the sincerest form of flattery, Business Insider has compiled a list of the top ten ...

Verizon iPad TV ad is out

by Dave Caolo (Nov 9th, 2010)

Last month Verizon Wireless stores began selling iPad/MiFi bundles. Now, the first television spot advertising that fact has debuted. It features a user in a small room with an iPad on his lap. He pulls a MiFi from his pocket, flicks it on and presto! The walls of the room disappear as "the world ...

iPad 2 ads being shot in New York City?

by Dave Caolo (Nov 8th, 2010)

British photographer David Sims is rumored to have been shooting a TV ad for the next generation iPad in New York City recently. According to 9to5 Mac, the shoot took place at Pier 59. As with most rumors, details are few and far between. Sources say that current-model iPads were used in the ...

New iPad TV ad highlights various apps

by Dave Caolo (Aug 18th, 2010)

A new iPad TV ad started airing in the US this week. It begins with the statement "IPad is..." before moving through several adjectives and related apps. For example, a brief appearance by The Photo Cookbook is followed by "delicious." Flipboard is followed by "current," and so on. One ...

Half Life 2 out on Mac tomorrow

by Mike Schramm (May 25th, 2010)

The always impressive folks at Valve have released the trailer above, which will be familiar if you've ever seen a very popular Apple commercial before. And at the end, you'll also see why they've done this: Half Life 2 is coming to the Mac tomorrow, May 26, 2010. That's pretty much all we have ...

Engadget: Sam Mendes shooting Apple ads, video chat to be featured

by Dave Caolo (May 25th, 2010)

Here's another juicy iPhone rumor. Engadget reports that American Beauty director Sam Mendes will be shooting the next batch of Apple ads, and at least one will feature video chat. Quoting some rather telling tweets, Engadget has put together that auditions are underway. An actress posted the ...

Apple releases new iPad TV commercial

by Michael Grothaus (May 13th, 2010)

Apple has released a new iPad commercial titled "What is iPad?" This ad takes quite a different tone from the first iPad television commercial that premiered during the Oscars. The new commercial is more "in your face" in the way that a gangster is when he lets you know that your eyes were ...

Another iPhone ad debuts, "Family Man"

by Michael Grothaus (Apr 22nd, 2010)

Following on the heels of the "Backpackers" and "Dog Lovers" ads earlier this week, Apple has released another iPhone ad titled "Family Man." The ad details how a man has, apparently, lost control of his iPhone to his family. As usual, the ad features three third-party apps. The wife uses the ...

Apple releases new iPhone Ad: "Concert"

by Michael Grothaus (Apr 7th, 2010)

Following last week's "Commute" iPhone ad, Apple has released a new iPhone ad called "Concert." Sticking with the "everyday use" theme, the ad tells the story of a girl who hears a song on the radio. She uses Shazam [free] on her iPhone to identify the song as "In the Sun" by She & Him. At ...

Like iPhone, iPad ad premieres at Oscars

by Sang Tang (Mar 7th, 2010)

Talk about big premieres. Like it did with the iPhone and its "Hello" ad, Apple used the Oscars as the platform to debut its iPad commercial. The ad, set to the background of The Blue Van's "There Goes My Love," shows the iPad being used in a variety of ways: viewing a movie, reading an eBook, ...

New iPhone ad: Family Travel

by Steven Sande (Feb 28th, 2010)

If you've been watching TV over the last few days (and who hasn't, with that USA / Canada hockey game and the tsunami coverage), you may have seen the latest in the series of iPhone ads. The ad, titled "Family Travel," features a voice-over by a Mom who gushes that "It's unbelievable how much ...

WWDC Demo: Videro, a digital signage tool for Macs

by Victor Agreda, Jr. (Jun 29th, 2009)

Videro is one of those silent-but-cool application suites you've probably never heard of, but you may see it being used every day. I met some of the Videro team at WWDC, and they were happy to demo a little of what the tools do: electronic signage and interactive kiosks. If you happen to need an ...