On last night's talkcast, the Iconfactory's Gedeon Maheux and Craig Hockenberry joined us to discuss their concerns with the App Store, and they noted that Friday's layout changes are a step in the right direction.

"It's another of many steps that Apple's making to make the iTunes infrastructure work better with applications for the iPhone," Hockenberry said. Even so, they explained there's still room for improvement.

Hockenberry would like to see a popularity algorithm that takes into account the price of an app along with the number of times its been downloaded. "If you sell ... ten apps at $100 or a hundred apps at $10 or a thousand apps at $1, you're all equal." He also wanted to see a kind of demo system implemented, but knew that would involve more work for Apple.

Maheux said he would prefer to see more data about where apps are being sold: on a category page versus a tile on the App Store home page, for example. He also pointed out that having an app displayed on the home page results in an astronomical increase in sales. "All those people who say that ... you can market your way to the top: I completely disagree with them. They don't know what they're talking about. ... Being on the [App Store] front page is all that matters."

He said the Iconfactory applauds Apple for responding to developer feedback and improving the App Store. "Anything that starts a dialogue about this stuff is a good thing."

The Iconfactory has released two iPhone apps: the popular twitter client Twitterrific, and strategy game Frenzic.

You can listen to the interview at our Talkshoe page, or via iTunes. The interview starts at about the 25 minute mark. Don't skip the the first part of the talkcast, though, where Dave, Mel and I discuss Apple's netbook possibilities and the ideal kitchen computer.

Here's another thing you may have heard on last week's talkcast (which again, I'm told, is this close to being edited and posted): we were talking, of course, about the new iPhone/iPod touch SDK, and knocking around ideas for how Apple might implement apps on the iPhone. Someone in the Talkshoe channel suggested something exactly like this suggestion, sent to us by reader Thomas. They'd like to see apps distributed through iTunes, just like podcasts. Choose which apps you want (submitted by their creators to Apple), dock the iPhone, and voila, apps on the iPhone.

Not really a new idea, and it is pretty obvious in its implementation (I had the same idea about games for the Mac a while back). I'd love to see it happen. But the problem, of course, is just how open Steve wants to (or can be) with the iPhone SDK. I really doubt we're going to see something freely distributed, and I know for sure that we probably won't see anything that anyone can place unsigned content on. I'd love to see a quick, easy way for anyone to simply publish apps for the iPhone, but from what I've heard, there are so many security holes in the system right now that that's not really a possibility.

Jobs clearly wants to fix things (if his iPhone SDK note is to be taken honestly), but unless Apple starts plugging holes fast, I don't see it happening. More likely, I'd see a few trusted developers given SDKs, and asked to create applications of their own which might then be listed on iTunes, for sale or download. Other developers could probably apply, but Apple will likely try to keep control over the whole thing, pulling an application off of iTunes (and possibly even the iPhones themselves) when a problem is discovered.

It'll be interesting to see how this all plays out. As I said, it would be great to see apps on the iPhone from anywhere and everywhere, but the concern we're hearing is that security is far from tight, and Apple is watching its back as closely as it can.