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Filed under: Analysis / Opinion, App Store

App Store Trends: Prices race to the bottom

Last spring, TUAW asked how much you would pay for iPhone software. Well, it looks like $0.99 and $1.99 are the new $39.99 and $49.99 as far as mobile distribution goes. The App Store bucked the trend of high-priced phone software and now is ratcheting those prices down even further.

Developers are responding to high application supply and dwindling demand by lowering their prices across the board. As the App Store novelty wears off and consumers forget about once-"hot" items, the typical price tag continues dropping. Games that cost $9.99 at launch are almost universally $4.99 and less.

Apps like Koi Pond proved that $0.99 can generate a lot of sales. Short term sales are quickly being eclipsed by long term price drops. We typically get our tips about upcoming price changes directly from developers; 148Apps has introduced a automated price drop detector.

As the App Store continues to evolve from "get rich quick" to make money slowly, devs are working to find that sweet spot -- charging enough to earn a living but not so much that they aren't out-competed.

Based on these downward pricing trends, I expect ad-supported apps to really start taking off soon, the way they are doing in the jailbreak world. If developers can't build their revenue stream from charging higher prices, they may turn to alternative monetizing models instead.

Filed under: Retail, iPhone

iPhone orders at online Apple Store see 2-4 week delays



Uh oh, it looks like Apple might have dumped the majority of their iPhones into brick and mortar stores, making web shoppers wait longer than usual for a new device. The online Apple Store currently displays a 2-4 week shipping time for both 4GB and 8GB iPhones. While this could simply be an overestimation to help manage the demand, it might be motivation for more users to try their luck if they have a local Apple or AT&T store. Just remember: only one phone per customer is allowed at AT&T stores, while Apple has a cap of 2, and you can always check your local Apple Store's iPhone stock from the comforts of your pajamas before making the trek.

Thanks to everyone who sent this in.

Tip of the Day

Holding the Command key (aka the Apple key) and pressing Tab will cycle through your open applications. It's easier to Cmd-Tab if you are Copy (Cmd-C) and Pasting (Cmd-V) to and from various applications.


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