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Tag: environment

Minutes from Apple's shareholder meeting

Fortune's Apple 2.0 blog has some unofficial minutes from this week's Apple shareholder meeting -- while press weren't actually allowed inside the event (which featured Apple's board, including Al Gore, Steve Jobs, and new co-lead director Andrea Jung), that didn't stop an anonymous shareholder from ...

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Apple's Mac mini tops chart of 'green' computers

The sust-it website, which provides rankings of energy usage and annual energy cost for thousands of appliances, home entertainment devices, and computers, has announced that Apple's Mac mini fills the top four spots for the most efficient desktop computer in their latest listing. The 2.0 GHz ...

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Greenpeace praises Apple's US Chamber of Commerce exit

Greenpeace has decided they'll get more attention from praising Apple than by trying to bury it. The environmental organization is singing hosannas and heysannas to the Cupertino-company for taking a green stand and resigning from the US Chamber of Commerce. Apple walked away from the ...

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Apple quits the U.S. Chamber of Commerce over opposition to EPA

Just 3 years ago, Apple was targeted by Greenpeace as being less environmentally friendly than they could be. Greenpeace even created a mock Apple website in an effort to goad them into action. Several months later, Apple earned a silver in environmental evaluation (that rating has since turned ...

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Apple updates green website

Macworld has spotted a new page over on Apple's website highlighting their dedication to making their products as environmentally healthy as possible. We've seen this pitch from Apple within the past few years -- they've recently slimmed down their packaging and started using recyclable materials in ...

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Dell cites Apple's 'green' claims in Better Business Bureau complaint

In a display of environmental posturing on both sides, Dell lodged a complaint with the advertising industry's self-governing oversight board: The National Advertising Division of the Council of Better Business Bureaus (NAD). The claim? When Apple says it has the "world's greenest family of ...

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A nice way to spend Earth Day

It's a bit hot today in Arizona so I stayed in for Earth Day -- I cut the air conditioning and ran the ceiling fans -- and spent part of this day looking at GreenSpot, [App Store link] an iPhone/ iPod touch app that keeps you up to date on all things environmental. It includes tips, podcasts, and ...

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Dell comments on Apple's green commitment, TUAW translates from PR-speak to English

Dell executive Bob Pearson decided to comment on Apple's "green" ad campaign. It was hard to understand. We were confused. Fortunately, Robert was nice enough to translate. The original post, on Dell's site, is here. "Several Dell folks were surprised and perplexed to see Apple's new 'green' MacBook ...

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Apple's new "green" notebook ad

Apple aired a new television ad here in the US earlier tonight. It touts the MacBook's low power consumption, recyclable enclosure and lack of some of the toxins present in other computers. Activist group Greenpeace has been pressuring Apple to adopt more environmentally-friendly production methods ...

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Apple's System Preference icon goes "Green"

With the introduction of EPEAT Gold rated MacBooks and MacBook Pros last week, Apple has definitely been warming up to the environmental movement lately. So, it was only fitting that they would change a small part of System Preferences to reflect the EPEAT rating. That's right, the Energy Saver ...

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Greenpeace responds to 'Greener Apple' update

Greenpeace is reacting favorably to Apple's new, environmentally friendlier product line, but chides the company for not reducing the amount of some toxic chemicals more quickly. According to a blog post on Greenpeace's website, Apple's new MacBooks are not entirely free of polyvinyl chloride ...

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Apple products announced today: It's easier being green

Apple made a concerted effort today to highlight the reduced impact its new products have on the environment. This effort all started with Steve Jobs' open letter in 2007, A Greener Apple, announcing a long-term plan to "protect the environment and make our business more sustainable." The letter was ...

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New Cinema Displays finally arrive with iSight cameras, MagSafe connectors

In a move that surprised everybody and nobody simultaneously, Apple has released a brand-new 24-inch LED Cinema Display to spruce up the languishing product line. In addition to a new form factor that brings their look in line with newer iMacs (and now the new MacBook and MacBook Pro models ...

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New iPod touch includes speakers, Nike+

In its "Let's Rock" event today, Apple introduced three new iPod touch models, all of which are available today. $229 will get you 8GB of storage, $299 will buy 16GB, and $399 scores 32GB. That's knocking $70 to $100 off the price of each. The form factor is very slightly thinner, and has a similar ...

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Apple recycling information mailer not so green

An Apple Premium reseller in the UK sent us these photos of an Apple recycling information mailer they received: but the mailer itself was sent in a decidedly non-green way. From photos the reseller sent, it appears the mailer consisted of two sheets of standard A4-sized paper. Those sheets of ...

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