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Adobe's new "switcher" campaign targets frustrated Final Cut Pro users with 50% off

Adobe didn't waste anytime trying to capitalize on customer dissatisfaction with Apple's new Final Cut Pro X. Professional users are unhappy with the lack of Pro features like multiple camera support in the latest version of Apple's video editing software. In response, Adobe has kicked off a...

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Apple discontinues Final Cut Express, reportedly ends Server too

Now that some Tuesday's Final Cut Pro X is available, additional details about Apple's pro video edition solution are available. Engadget has confirmed with Apple that there won't be a boxed (studio suite) version of Final Cut Pro X. Instead, it will only be available for download through the...

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Final Cut Pro X launches, $299 in the Mac App Store

Apple's professional video editing/production flagship app has been rebuilt from the ground up and repriced for the Mac App Store. Final Cut Pro X is now available for $299.99 via the store, and the accompanying Motion and Compressor apps are $49.99 each. This pricing represents a dramatic drop...

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Apple says "stay tuned" for other Final Cut Studio apps, shows The Loop screenshots

At the FCPUG SuperMeet at NAB yesterday, Apple unveiled Final Cut Pro X, the latest iteration of its non-linear video editing application. The new version includes such features as color management, background rendering, improved keyword and metadata support and a magnetic timeline that lets...

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Final Cut Pro X announced at NAB SuperMeet

As widely rumored, Apple's Peter Steinauer took the stage at the SuperMeet during NAB in Las Vegas to introduce the latest version of Final Cut, Final Cut Pro X. The new video editing app (last revised in July of 2009) adds full 64-bit compatibility with a full rewrite of the platform. Final Cut...

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Dear Apple, here's our Final Cut Studio wishlist

Today the NAB exhibit hall opened, and just about everyone in the video world is showing off the hot new stuff they've been waiting to announce to video professionals from around the world. Apple, however, is notably absent again this year, choosing instead to make an announcement tomorrow...

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Final Cut Studio updated to 5.1.4

Final Cut Studio just got bumped to version 5.1.4. The 38MB download offers bug fixes for issues with plugins and is recommended for everyone. It also strengthens bones and teeth. Visit Apple Support downloads for the installer or just hit Software Update....

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Video editing: Mac or PC?

Our pals over at DV Guru (a sister blog) have posed one of the endearing questions in the video editing industry to their readers, which I thought might be fitting for TUAW as well: video editing - Mac or PC? For the longest time, video editing on a PC with Avid software has been the reigning king,...

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