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Filed under: Analysis / Opinion, Odds and ends

2008 Ford Escape offers "standard" iPod jack

What struck me about this article about the 2008 Ford Escape was the following line: "The instrument panel houses audio and climate controls, a standard MP3/iPod audio jack, and controls for the available heated seats and in-dash navigation system." Not only has the MP3 audio jack become standard, but the iPod gets listed coequally with MP3. Is the iPod about to become the next kleenex, jello, or bandaid as a proprietary eponym? Has the iPod reached that level of popularity where it has been absorbed into the buying public's mind as the standard unit of portable media playback? I'm sure the guys from Auto Spectator wouldn't have listed the iPod-compliance of the audio jack if they didn't think it would connect with their audience.

Filed under: Apple Corporate, iPod Family

iPod appears in Ford ad

The practice of aligning your own product with another cool device is nothing new. Check out this ad for the Ford Fusion. It starts, oddly enough, with a full-on shot of an iPod. Some sort of odd "bubbles" float out of the iPod, through the air and eventually into the Fusion, as if to say, "Watch as the iPod's 'coolness' is transferred into our car."

It's Ford's intention to reach that coveted 25-35 year old demographic with the spot, and "...[it] plays into that generation's love of technology and their love of music. Also, the iPod is so iconic that people stop to watch the ad," says Linda Perry-Lube, car communications manager for Ford. So now the iPod itself is being used to sell other items. As Slate notes, " [that's] because people think it's a new iPod ad."

So, what's the effect on you, the consumer? Does the Fusion seem cooler, or does the iPod seem less so having been pawned out like this?

[Via AdJab]

Tip of the Day

When viewing folders using icon view or list view, both Command-Up-arrow and Command-Down-arrow play a special role. Command-Up-arrow moves you up to the parent folder of the currently-displayed folder.


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