A slight kerfuffle has kicked up in the last few days about whether Apple's iPhone 3G advertising is too misleading. 37Signals raised the complaint that a recent iPhone 3G ad (YouTube link) set up false expectations, as it shows an iPhone loading a web page, finding a location on Google Maps, and downloading an attachment at lightning speed. Now comes this nice side by side demonstration video as embedded above.
What do you think? Is this false advertising on Apple's part, or should everyone just know that TV ads are always unrealistic?
[via DF/Gizmodo]
Found Footage: Misleading iPhone ads?
Found Footage: 'I Am Rich' walk through
Apparently, eight people actually bought the famed "I Am Rich" iPhone application. If you weren't rich stupid lucky enough to buy the app, or if you are merely curious what the fuss was all about -- the above "guided tour" is for you.
I'll admit, I've found this whole saga pretty unfunny thus far. Don't misunderstand me, I get the joke, the whole thing has just struck me as easy and lacking any real point.
Call me puerile, but I had to laugh at this video. The line that got me, "notice how 'deserve' is fashionably [misspelled]." Classic.
Thanks Neil!
Found Footage: Clearing the way for the iPhone 3G
Watch this video at your own risk ... it truly is painful to watch as this iPhone gets a bullet right through the home button. I can't help but think if there was a much more humane way of getting rid of an old iPhone. Online auction sites or maybe an online classified ads site might be nice. Hmm ... yeah, if only those existed.
On an iPhone? Click this link to watch the YouTube video.
Thanks, Det!
Found Footage: Quicksilver Google Tech Talk
We here at TUAW are big fans of Quicksilver, the inscrutable OS X utility that you really have to use to understand (and even then some folks still don't get it). The developer of Quicksilver, Nicholas Jitkoff, recently gave a Tech Talk at his employer (some search company or another) in which he explains Quicksilver and the thought process behind its development.
[via 43Folders]
Found Footage: iPhone.. by Nokia?
Our sister blog Engadget is crazy about all things gadgety, which is why they covered the boatload of Nokia announcements today. Those announcements included the phone in the video above. Look a little familiar to anyone? Now, I'm not usually one to accuse companies of copying Apple, product development is a long process and different paths can lead to the same destination. That being said, when questioned during the press event about how this phone looks a little like the iPhone (i.e. exactly like it) Nokia's Exec VP said, "If there is something good in the world then we copy with pride."
At least they are honest.
This phone should be available sometime next year, unless Apple Legal stops it.
Found Footage: Disassemble your iPhone for fun and profit
Maybe it's just because I'm a big geek, but there's something absolutely fascinating about watching the complicated process of disassembling an iPhone. PDAParts.com produced the above video to go with a forthcoming DIY screen repair kit for the iPhone. Nonetheless, it's just cool to see what it takes to get one apart, admiring Apple's engineering chops along the way. For those of you worried about the battery, it's also interesting to see what replacing it will take. According to the video it's soldered to the motherboard, so putting in a new one will be quite a bit tougher than on the iPod. Obviously opening your iPhone will void your warranty, so I'd say this is probably more one to watch than to do!
[via Infinite Loop]
Found Footage: Steve introduces the "1984" ad
Here's a great video of Steve introducing the famous "1984" ad to a boisterous crowd (we're guessing the Macintosh team) a week before it aired during the 1984 Super Bowl. I'd say they liked it.
If Steve's good at one thing, it's making a persuasive speech.
Thanks, Callum!
Update: Reader cuda440 says, "That was at the January 1984 annual shareholder's meeting, held at the Flint Center, De Anza College, Cupertino. I know because I was there, as were nearly all of my fellow Apple employees. Obviously this was before MacWorld, and the shareholder's meeting was where major product announcements were made."
Cool! Thanks for the info, cuda440!
Found Footage: Gates vs. Jobs
This PG-13 cartoon (there is just a tad of saucy language, you have been warned) depicts an epic battle between Steve Jobs and Bill Gates in iWorld. Definitely worth a watch, if only for the Finder's song.
[via Buzz Patrol]
Steve Jobs interview on CNBC
You've watched the Keynote, but you need another hit of that Reality Distortion Field, don't you? Check out this CNBC interview with Steve Jobs after his Keynote. Steve talks about why Apple is going into the phone business (hint, Steve wanted an iPhone of his own and he has a little pull at Apple).
Steve also talks about the stock options scandal that we've been covering.
Found Footage: Subaru carputer
I admit it: I'm a sucker for car computers. The mini just makes so much sense for getting your Mac on while cruising down the highway. Sam Garfield has a beautiful take on the mini based carputer in his Subaru WRX. He's using a touch-sensitive 7" LCD with a Front Row like interface called AMP. It really is a professional looking mod; I think my family may need to keep me away from the car for a while so I don't tear it up.
[Via Powerpage]Found Footage: EasyPay

Blogging for TUAW is great. If I weren't blogging here I wouldn't have found
The video is about 57 megs and clocks in at a little less than 5 minutes long. UPDATE: Apple has informed us that the video is internal to Apple and not intended for public viewing, and therefore requested that we remove it from our server.
Found Footage: New Nike+ commercial
Nike has a new commercial out advertising the Nike+ iPod sports kit. It features a young man getting off a couch, iPod in hand, to go running. He runs on a treadmill whilst he scenery changes in the background. But why are you reading about the commercial, just go watch it!
[via iLounge]
Found Footage: The Woz sells the Datsun 280z
[via stevenf]
Found Footage: Mac Mini Portable
Check out all the details at his .Mac page, and it looks like Peter is going to be hacking an Intel version sooner or later. Here's to the crazy ones.
[via Gizmodo, though they only have one pic]
Found Footage: Woz on Colbert

Here's the video of last night's Colbert Report interview of Apple co-founder Steve Wozniak. It certainly is fun, and it seems Steven Colbert wasn't quite ready for the Woz's unique personality.
Thanks, Bill I.












