Geniusbar Articles on TUAW - The Unofficial Apple Weblog

The inside story on Apple Genius training

by Mat Lu (Jun 2nd, 2007)

As we all well know, Apple tends to be a rather secretive company and this extends to their retail operation procedures, etc. Nonetheless, many of us have wondered what it takes to become an Apple Genius, those black-shirted folks manning the Apple Store's most distinctive feature. Well, Apple ...

ProCare to be split into two services

by Mat Lu (May 1st, 2007)

For the past several years Apple has offered the ProCare program for $99/year. Basically, there were two classes of service that ProCare subscribers were entitled to: 1) priority service at the Genius Bar, including 14-day advance appointments (versus 2-days for regular folks), and 2) one-to-one ...

Now make Genius Bar reservations up to 2 days in advance

by Mat Lu (Mar 26th, 2007)

If you've every tried to get a spot at an Apple Store genius bar during a busy time, you know how frustrating it can be. Fortunately, you can set up an appointment using Apple's concierge service (either on a Mac at the store or online at home). But until recently, unless you were a ProCare member ...

Beat the Genius Bar lines: Quick Drop your Mac

by David Chartier (Feb 10th, 2007)

No, we aren't recommending that you pull a drive-by drop-off at your nearest Apple Store, but The Consumerist has a nice tip for beating those Genius Bar blues. Apparently, an anonymous and "disgruntled" Apple Store support employee sent them a tip on how to get the Geniuses behind the bar to whip ...

Apple "genius" speaks out

by Erica Sadun (Dec 8th, 2006)

Popsyndicate has an article today detailing the "Confessions" of a Mac Genius, aka a guy who worked at an Apple Store doing tech support. The guy had quite a lot to say. Here are a few highlights: Make your support appointments in advance. "Get a clue. Make your Genius Bar appointment in advance ...

CBS green lights 'Genius Bar' TV show

by David Chartier (Sep 29th, 2006)

Apple's Genius Bar will soon be able to add 'entertainment' to its list of things it does for people, as CBS has given two thumbs up for a show pilot titled Genius Bar. The show apparently follows the employees of a place similar to Apple's Genius Bar and their adventures with "the cool, hip and ...

Apple upgrading online Concierge reservation system

by David Chartier (Sep 19th, 2006)

It looks as though Apple's Concierge, their online system allowing for Genius Bar reservations, is undergoing a bit of an upgrade. There wasn't much warning, and we don't have any details of what shiny new goodies are going to debut, but it was an already pretty slick system that is bound to get ...

How Apple geniuses find out about new Apple products

by Scott McNulty (Apr 14th, 2006)

I have been enjoying the 'Pure Genius' column over at Mac Geekery since they started running, and the most recent column is no exception. If you have ever wonder how much Apple Store employees know about upcoming products wonder no more (the answer is little to nothing). As always, misbehaving ...

Mac-wielding celebrities

by Dave Caolo (Feb 13th, 2006)

ifoAppleStore is pointing to a great Flickr find today: A (blurry) snapshot of John Stewart bringing his iMac into the SoHo Genius Bar for service (how he managed to get an appointment there I'll never know). The picture reminded me of these shots of John Krasinski from NBC's The Office checking out ...