You can watch this and other Get a Mac ads by visiting the Apple Get a Mac site.
Thanks to Steve and Ton for the tip!
Posts with tag get a mac
Apple posts long version of "Sad Song" ad
You can watch this and other Get a Mac ads by visiting the Apple Get a Mac site.
Thanks to Steve and Ton for the tip!
New Get a Mac ad: Sad Song
New Get a Mac ads: Pep Rally / Group
In Group, PC is in a support group with fellow PCs. "You've just taken the biggest step, and that's accepting that our operating system just isn't working like it should," are some words uttered by the PCs. The comedy comes at the end of this one as a PC stands up and says "I am pleased to say that I've been error free for over a week" in a constant loop.
You can view these new ads on Apple's Get a Mac website. Apple has also redesigned their Get a Mac site for viewing these Mac commercials, you can now view them by year going all the way back to 2006.
Thanks to everyone who sent this in!
New "Get a Mac" ad: Office Stress
Thanks to everyone who sent this in!
New "Get a Mac" ads: Yoga and Breakthrough
Tonight, Apple premiered two new "Get a Mac" ads: Yoga and Breakthrough. These ads where shown during tonights episode of American Idol. You can look at these and other "Get a Mac" ads on Apple's website.These weren't the only new Apple ads to appear lately, Apple also released some new iPhone ads.
Thanks Bob!
Clever Get a Mac sidebar ads
Apple has some clever new Get a Mac sidebar ads running on various sites around the net, including ZDNet. In them, PC repeatedly hits an emergency reset lever (attempting to clear negative banners about Vista) to less than good effect. The humorless sort are quick to point out that the quotes PC resets don't come from actual reviews, but instead from op-eds and the like. Personally, this seems like a distinction without difference. The point is that Vista has not been that well-received in the tech world and Apple is right on target about that in this series of ads. (As to various problems with Leopard, well, that's for a another time).
Thanks to everyone who sent this in.[via Gizmodo]
Why the Mac is better than the PC: Crapware
InsanelyGreatMac has an excellent article outlining another point in the ongoing battle of which is better: PC or Mac? The article gives the examples of computer companies such as Sony, which install "crapware" (or demo versions of software that you have to manual uninstall) on new machines. At the time of the IGM article, Sony was charging $150 to get your machine free of unwanted software -- a $50 fee for not installing the extras, and $100 for an upgrade to Microsoft Vista Business Edition (whoa, say that 5 times fast). Wired has since reported that said Sony has removed the $50 "Fresh Start" fee, making one only pay $100 to upgrade to Vista Business. IGM also made the point that Mac users may pay a premium, i.e.the "Apple tax", to get a better, crapware free product.
NYT: Obama is Mac, Clinton is PC
The NYT interviewed several people, including Alice Twemlow, the chairwoman of the M.F.A. program at the School of Visual Arts and a Mac user. "With Obama's site, all the features and elements are seamlessly integrated, just like the experience of using a program on a Macintosh computer," said Twemlow.
It is no doubt that the candidates in this year's elections are using technology to their advantage. As an additional and interesting note, the NYT endorsed Hillary Clinton as their pick in the 2008 election. What do you think? Be sure to sound off in the comments.
Dude, where's my UK 'Get a Mac' ads?
Have you seen this commercial? If you are in the US, probably not as it's a "Get a Mac" commercial from the UK. Chances are, you probably won't be seeing any more of them, either. On the UK Apple website, the Get a Mac ads have been taken down to reveal just a web page displaying reasons to switch.
It's no secret that the Apple's UK ads have been under fire, and the ads haven't been showing as frequently on TV in the UK. What do you think, should Apple rethink their marketing plans in other countries? Be sure to sound off in the comments!
New Apple ad "Misprint" cites PC World on fastest Vista laptop
Back in early November, PC World magazine gave a wet, sloppy kiss to the MacBook Pro, noting that "[t]he fastest Windows Vista notebook we've tested this year--or for that matter, ever--is a Mac." Apparently this rousing endorsement of a laptop so freakishly powerful, so undeniably force-of-nature fast that it flat-out screams while running an OS that it happens to support only in 'bridesmaid mode'... well, that is the sort of thing that causes marketing executives to cock their heads and listen like extras in an E.F. Hutton ad.
Apple's new "Misprint" ad, appearing online and on TV now, features an irate PC calling the editorial offices of PC World to complain about this obvious benchmarking error. It's a funny ad, but along with the recent Podium and PR Lady ads, this new spot provokes some fascinating cognitive dissonance. We're told that Vista is undesirable, that users are 'upgrading' back to XP -- but hey, if you're gonna run it, you could run it awful quick on a Mac. Is it just me, or is that somewhat weird?
Thanks Alex
Apple posts 3 new Get a Mac ads
Ever since the iPhone was released it seemed that Apple was funneling all of its advertising budget into iPhone advertising. This meant a lack of those fun Mac vs. PC commercials that we have all grown to love. Luckily for us, Apple has just started airing three new entries into their 'Get a Mac' ad campaign, and i must say that these are the best yet.All two of the three ads (Podium and PR Lady) focus on the general public's lackluster response to Vista, and the fact that some PC users are actually downgrading to XP. The Podium ad actually made me laugh out loud, which is high praise for a commercial.
The remaining commercial (Boxer) focuses on people switching to the Mac for its ease of use.
All of the ads have been updated with an iMac sporting Leopard's default desktop.
What do you think of the new ads? Sound off in the comments.
New iPhone Ads: what Mac ads should be
The iPhone ads make me want to buy an iPhone, though I might be more in line with Apple's target market than most, and really isn't that the point of advertising? I wonder if this heralds a sea change in the way Apple advertises, or whether they are taking the more hands on approach with their consumer electronics (the Apple TV ad also shows the product in use) while keeping Mac advertising more high concept.
Then again I might just be reading too much into this. What say you, TUAW readers? Are the new iPhone ads more effective than the Get a Mac ads, or am I comparing Apples to Apples?
Get a Mac goes web specific
We just posted about the three new Get a Mac ads, and now Iyaz Akhtar over at The Apple Blog has discovered that the campaign is moving from TV onto the web in a variety of banner ads. Iyaz found three new web ads, including (1) a site specific ad for PCMag.com in which Mac points out to PC that PC Magazine has "said some really great things about Macs," (2) the "Vista Nightmare" ad we also mentioned yesterday (also at PCMag.com), and (3) a "skyscraper" ad (right) touting the Mac's freedom from viruses. Iyaz also made transcripts of the ads for the "obsessive types" out there and (in the comments) even tracked down the Flash swf files so you can see them for yourself.So have you seen any other Get a Mac ads around the web?
Apple posts 3 more Get a Mac ads: Choose a Vista, Genius, and Party is over
Apple just keeps pumping out the Get a Mac ads, don't they? Three new ads have surfaced, and I think they are the best of the lot. The above shot is from 'Choose a Vista' in which PC spins a wheel to figure out which version of Vista he should buy while Mac points out that OS X only comes in one version, that includes everything you need. The second ad, called Genius, highlights the fact that you can get free tech support from a Mac Genius at every Apple Store. Finally, Party is Over pokes fun at the Vista delays and the rather lukewarm reception that Redmond's OS garnered.
All in all, not too shabby.
Thanks, Patrick.
Sneak preview of latest Get a Mac ad
Our readers are a wily bunch. Take Connor, for instance: he was surfing the web and noticed an unfamiliar Get A Mac ad appearing on the page, so he fired up his trusty copy of Snapz Pro and captured it for posterity. It's not yet on Apple's website, but we wanted you to enjoy it first. That's love, right there.
The video title is "Vista Nightmare," but I am personally thinking of it as "PC in a Box." You'll see.
Thanks Connor!
