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gil amelio posts

Filed under: Analysis / Opinion, Peripherals, Wireless, Cult of Mac, iTunes, Apple

The bright side of owning a Mac

This morning when my alarm clock went off (playing some Harold Budd) I was reminded how things have changed over the years for Mac users.

My alarm clock is a Logitech Squeezebox Boom, a well reviewed product that will wirelessly stream your iTunes playlists, give you access to thousands of internet radio stations, wakes you up, puts you to sleep, and does it with good quality audio. It's basically a Squeezebox with speakers in a clock radio form factor. It has an extensive feature set, and like other Squeezebox products, can be controlled or re-programmed from Safari or Firefox from anywhere in my house.

Not too many years ago, a cool new product would come out, and the chances of it working with a Mac was pretty slim. In the mid nineties, when Michael Spindler, Gil Amelio and friends just about destroyed Apple, we Mac owners were pretty much on our own.

Now, companies are falling all over themselves to make nice with Macs, iPods and iPhones. Walk into any electronics store, or even a department store, and marvel at the gaggle of products that boast about how compatible they are with Apple. Long time owners of Macs will remember those dark days when nothing mated to an Apple product other than a SCSI drive.

While new owners of Apple products take this interoperability for granted, it wasn't always that way. Since we're talking about Logitech, take a deep look into its catalog. Mice, Harmony remotes, webcams, keyboards and of course the Squeezebox are almost universally friendly to Apple products. Many other companies are also on board. Even some of the Microsoft keyboards and mice advertise Mac compatibility. What's this world coming to?

How about you? Do you remember the days of near-zero compatibility? Are you thrilled about how things have opened up? Think there is still a long way to go?

Filed under: Humor, Apple, Blast From the Past

TUAW 1996


Welcome to the TUAW newsletter for April 1st 1996. We're really glad that our subscriber base is growing, and that you are continuing to read our daily coverage of all things Apple, including Mac and Newton. We've got a lot in store for this issue, and would love to hear your comments back, so be sure to leave us a note in the attached forum thread to let us know how you liked it.

Happy Birthday, Apple!
Yes, today Apple turned 20 years old. While the company has been struggling for the past year, we can only hope that a turnaround is imminent. We've definitely seen some improvements, like that shiny new Newton MessagePad 130 that Apple released a few weeks ago, but we can't help but think that Apple is missing something. Either way, Apple is still an innovative company that holds true to their slogan of bringing "The Power to Be Your Best" to the consumer and professionals that rely on their products everyday.

Rumor Alert: Is Apple working on a new OS?
Our sources familiar with Apple's plans tell us that Apple is actively working on a project that will eventually replace the Mac OS. According to insiders, the code name for the project is Copland. We're also hearing word that Copland will feature amazing new features like protected memory, better performance, less crashes, and be completely PowerPC native. Becoming PowerPC native will be a huge issue as the PowerPC Macs only started shipping two years ago.

Apple's CEO stepping down? Who's stepping up?
We've recently heard that Apple's board of directors have replaced CEO Michael Spindler with Gil Amelio. From sources, we've heard that Apple will begin a massive layoff of employees -- not good for the company. Here's hoping Gil can turn the ship around.

Apple releases update to Newton MessagePad
Just a couple weeks ago Apple released a new MessagePad that looks promising. The MessagePad 130 features an ARM 610 processor that runs at 20Mhz, an 8MB ROM, 1.2MB RAM, and 1.5MB flash memory for storage. There is the same 320x240 screen that we've come to love on these portable wonders, and there is a backlight included on this model. It runs the 2.0 version of the Newton OS, which has been available on the MessagePad 120 since last year. The device is powered by 4 AA batteries (or a rechargeable pack), and only weighs 1 pound! This device looks promising and we can't wait to get our hands on it. You can get your MessagePad for $800USD.

**For more Apple news, be sure to sign up for The Unofficial Apple Webmailer available on TUAW.com, or you can see more Apple news on their website.**

Filed under: Analysis / Opinion, Apple

Why is everyone picking on Apple?

A spate of bad news surrounding Mobile Me and iPhone 3G quality problems paired with renewed vigor from competitors Microsoft, Dell, and Nokia has Apple running out of slack from the normally fawning press (TUAW certainly not withstanding).

Forbes has a story about why Apple seems to have lost its luster recently. The New York Times is waxing nostalgic with a retrospective article titled Apple Imperfect. The National Post cites TechCrunch's Michael Arrington saying Apple is "rotting" and "flailing badly at the edges."

Consider the parable of the friend. Say you have a good friend, who's trustworthy, reliable and generally happy to be around you. If that friend suddenly isn't glad to see you anymore, swears at the elderly and starts drinking cheap bourbon from a hip flask in meetings, you'd say something, right? At least you'd worry that your friend was on the wrong path.

That's where we find Apple today: A friend on the wrong path. Many have noted that a lack of transparency in admitting its mistakes is hurting its credibility. The fact that it's making mistakes in the first place is generally forgivable, but we've been spoiled by Apple's pristine track record of consistently delivering quality. As consumers, we want the quality back. If anything, our expectations are even higher now to properly correct the various perceived injustices we've suffered.

Taking the long view, Apple will pull out of its funk. Knowing Steve Jobs, it will do so in a spectacular fashion, too, with new products, product improvements, or both. Apple isn't suffering from a lack of talent or innovation. It's suffering from management problems that any company of its size faces on a daily basis: scheduling new products, preventing employee burnout, and managing logistics.

We're nowhere near Apple's nadir under Gil Amelio, over a decade ago. In fact, investors don't seem to be fazed at all, with stock prices rebounding to their levels in May. Apple may already be back.

Tip of the Day

To get an instant map to any address, just go to your Address Book and right click on the address field of any one of your contacts and select "Map Of." The address will then be revealed in Google Maps on Safari. You can do the same if a data detector determines there is an address in an e-mail in Mail.


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