Hype Articles on TUAW - The Unofficial Apple Weblog

TUAW and MacTech interview: Tumult

by Victor Agreda, Jr. (Jun 30th, 2012)

Tumult is a timeline-based tool for creating HTML 5 animation on your Mac. Neil Ticktin (Editor-in-Chief, MacTech Magazine) interviews Jonathan Deutsch of Tumult at WWDC 2012. Jonathan was kind enough to tell us about their thoughts on the announcements on WWDC, and how it will affect their ...

The two Apple engineers who created Hype

by Dana Franklin (May 24th, 2011)

Jonathan Deutsch, co-founder of Tumult Inc., recently talked to The Startup Foundry about leaving a stable job at Apple to build Hype, the new HTML5 Animation Builder for Mac OS X. Despite some provocative headlines linking to the story, the reason the founders took on this challenge wasn't borne ...

Hype 1.0 allows you to create slick, animated websites in HTML5

by Victor Agreda, Jr. (May 20th, 2011)

If you've wanted to create a simple but attractive site with some animation but didn't want to go through the hassle of using Flash (not to mention the cost), check out Hype on the Mac App Store. Hype uses a simple timeline metaphor to allow you to place images, text, shapes and more into pages ...

iPhone 4's resolution resolved

by Dave Caolo (Jun 11th, 2010)

When Steve Jobs introduced iPhone 4, he claimed that its "Retina Display's" tiny pixels exceed what the human eye can differentiate. "It turns out there's a magic number right around 300 pixels per inch, that when you hold something around to 10 to 12 inches away from your eyes, is the limit of the ...

Chaos Rings and Sonic 2 out, Square Enix games on sale

by Mike Schramm (Apr 20th, 2010)

Square Enix has released their Chaos Rings game that we heard about a while ago. At US$13.99, it's one of the most expensive iPhone (not iPad -- yet) games you'll find, but the reviews are terrific so far. The game appears to be a classic Square Enix title, complete with great graphics, a deep ...

Parrot unveils the AR.Drone, an iPhone-controlled microcopter, at CES

by Mike Schramm (Jan 6th, 2010)

Probably the coolest iPhone-related product to come out of the festivities at CES so far this week is the AR.Drone, created by a company called Parrot. It's a little working microcopter that's remote-controlled by an iPhone app, and it's decked out with all sorts of interesting gadgetry, including ...

Former Blizzard devs at Booyah plan iPhone app

by Mike Schramm (May 1st, 2009)

Booyah is a company put together by former Blizzard devs (makers of classic games like World of Warcraft and Diablo) and funded by the iFund, and they've been keeping fairly mum on what they've been up to. Until now, that is -- they've updated their website and dropped a press release, and it looks ...

Tracking the iPhone hype generator

by Mike Schramm (Feb 18th, 2009)

Fortune's Apple 2.0 got a nice little graph up of just where and when the iPhone's hype machine went into overdrive. There's no question it was a gigantic brand last year, but what's interesting is just how manufactured and "by design" each of those spikes are. B on the chart above is the actual ...

Apple among "10 most overrated brands"

by Dave Caolo (Oct 29th, 2008)

Boston.com has produced a list of the 10 Most Overrated Brands. Apple is at number nine. How so? According to Boston.com, it's the hype that sustains us. "...while Apple has made its name combining sharp design with great technology, the brand's true appeal comes from the fact that consumers are ...

MacHeist giving away Linkinus

by Mike Schramm (Jul 10th, 2007)

Last week I wrote about something brewing over on the MacHeist pages, and this week it looks like the project has come to fruition-- it's called Skunk Works, and in addition to the giveaways they're doing with the MacUpdate promo, they're now giving away software. Yes, signing up on that page is ...

MacUpdate rolls out a bundle-- $50 for 7 apps

by Mike Schramm (Jul 9th, 2007)

MacUpdate has another one of these bundle promotions going on-- is it just me, or is Mac software the only place (besides, say, pyramid schemes), where increasing bundles like this are sold? I don't show up at the grocery store to buy some oranges only to find that they're cheaper because 10,000 ...

MacHeist 2 hype begins with email and forum leaks

by Mike Schramm (Jul 6th, 2007)

Like Mac software? Like stunts designed to promote and sell it? Then guess what, buddy-- you're in luck. It seems MacHeist 2 is just around the corner. Last year's ARG / bargain / Mac software love fest is coming around again, it seems, and while details are slim at the moment, odds are there'll be ...