iTablet posts

Even though the device won't be released for another two months, Gene Munster of Piper Jaffray has been quick to revise his sales estimates for the iPad. His former estimate of 1.9 million units sold in the first 12 months was based on an estimated average price tag of $600; now that we know the iPad is priced much lower than that, Munster has revised his estimate accordingly. With the official pricing revealed, Munster now projects iPad sales of 3-4 million units in the first twelve months and double that amount in 2011, which would generate $4.6 billion in revenue for Apple next year.

Munster doesn't think the iPad will cannibalize Mac sales, however. "The gadget is a premium mobile device, not a computer," Munster believes, and goes on to say that "consumers looking for an affordable portable computer will likely stick with the MacBook lineup." Munster thinks it far more likely that the iPad will cannibalize sales of the iPod touch, and has revised his sales estimate of that device downward by 1.8 million units for 2010.
I can tell you at least one person who won't be part of that 3-4 million sales for the iPad: me. When we at TUAW posted about our dreams for the then-unnamed tablet last August, I said, "In order for me to get really excited about an iTablet, it would have to be more than a gap-filler between the iPhone and the MacBook. It would have to be revolutionary, a device that does something neither existing product is able to do." Based on what I've seen about the iPad so far, though, the device seems to be something targeted toward people who don't already have that particular setup and are missing either an iPhone/iPod touch or a MacBook. That might be exactly what 3-4 million people are looking for this year, and maybe 8 million more next year, but it's not something that suits my own computing needs in any way.

What do you think? Are you planning on getting an iPad and joining Munster's legions? Let us know in the comments.

Apple is toying with us.

Remember the information a few weeks ago about the big event scheduled for the Yerba Buena Center for the Arts in San Francisco on January 26th? Of course, all of the Apple bloggers and pundits jumped all over this date as being the date for the announcement of something big like the tablet.

After thousands of posts have touted that date as the day that Steve Jobs will come down from the mountain carrying the 7" tablet under one arm and the 10.1" tablet under the other, the Wall Street Journal's Digital Daily is reporting that the event is going to be held on Wednesday, January 27th.

According to Digital Daily's John Paczkowski, sources have told him that this event is planned to announce a "major new product." We're all assuming that this is going to be the most widely-hyped product since the iPhone, so wouldn't it be hilarious if it was actually something completely different?

I, for one, am beginning to think that Apple is going to pull one of the biggest pranks ever on the world at large. How 'bout you? Leave your comments below for the world to see.

[Awesome graphic from MacDailyNews.com]

John Gruber has written a nice substantial post asking a question I've often asked myself here: who really needs an Apple tablet? He says that he's heard the tablet is real, and that it's still a well-kept secret -- all of the rumors we've heard so far are still just rumors. But the real question behind the device is what it's for. Like Gruber, I don't believe it's just a tablet PC running OS X -- the MacBook is already portable and powerful enough, in all of its incarnations, to serve that purpose, even if it doesn't have a touchscreen or a smaller footprint.

I agree with Gruber that if Apple is releasing a "tablet" next month, it'll be more towards the iPhone side of things: a specific OS and UI designed for doing all of the little computing things you do with a portable computer. You don't necessarily sit down to edit video while curled up in bed or sitting on the train, just like you don't edit video (though you can) with your iPhone.

But you do read, browse the web, check and write email, watch video, maybe play some games. The phrase Gruber eventually attaches to all of this is "personal portable general computing," and I think he's dead on. While the iPhone is a suitable replacement for most of this, there's an upper limit on it as a smartphone. But the tablet, with a specialized UI, OS, and even App Store-style apps, can fit that category perfectly.

Very interesting writeup. Gruber says early in the post that the iPhone was a complete secret before it released, and that's not quite true -- we all knew there was going to be an Apple phone eventually, even if we didn't know specifics (and yes, some of the guesses were silly). And I think likewise, we all have a good idea already of what an Apple tablet will be like, even if the specifics of the device will end up surprising us after all.

Another week, another day, another round of tablet rumors for the now all-but-confirmed January event. The latest news bouncing around the Interwebs is that Apple has placed an order with panel supplier Innolux for a bevy of 10" touch panels to stick in the new devices, be they called iSlate or whatever the marketing team eventually hits on the dart board. This vibes with what we'd heard earlier about the screen being either 7 or 10" in the diagonal, and it reveals a little bit more about the process: apparently Apple wanted to go with this release earlier, but they were concerned about the strength of the glass. Now they've got the stronger glass they need, so supposedly the rumors on the wind say they're ready for a January announcement, with a release coming in March or April. They've even got another supplier lined up to crank out even more of these screens if needed.

A translated WSJ article also says a Taiwanese company called Chang Uei Precision has been signed up to provide "connectors" for the device, but that sounds quite vague and they say a release isn't planned until Q3 of next year.

As always, this all remains hearsay -- Apple hasn't even officially announced an event in January yet, much less hinted that they'll be releasing a revolutionary tablet-style device. So remember what Grandma said about counting chickens before they hatch, and don't. But if any of these rumors prove to be true, it'll be an interesting 2010.

[via Engadget]

French site Nowhereelse.fr has published some very cool video of what appears to be a multitouch tablet device. The user is browsing through an electronic version of an Ikea catalog. The device itself is very slim and seems to incorporate a multitude of Apple technologies: cover flow, shake to shuffle, Pure Coolness.

Is this the Apple Tablet? Probably not. It's just a beautiful mockup that should give Apple some concern if their tablet isn't as cool as the device shown in the video.

Check out the vid and let us know what you think of the device's authenticity in the comments.

During the latest episode of Diggnation, Digg's Kevin Rose and Alex Albrecht interviewed John Hodgman, AKA the "PC" from Apple's "Get a Mac" ad campaign. Rose prodded Hodgman for information on Apple's supposedly forthcoming tablet Mac, but Hodgman claimed to have no inside information on the product.

Diggnation co-host Albrecht, however, claimed to know how much the tablet will cost, saying, "I was shocked at how cheap the price point is going to be." He didn't provide any information beyond that.

Price estimates for the Apple tablet have been all over the place, from US$500 on up to US$2,000. Considering no one outside of Apple (and possibly a few privileged people with inside information) even knows if the tablet exists for certain, much less what its features or capabilities are, nailing down a specific price for the fabled product seems as futile as predicting 2010 Olympic gold medal winners.

Personally, I hope Albrecht is right and the tablet Mac does turn out to be surprisingly inexpensive, because I can't see it selling well if Apple prices it as high as or higher than a full-featured, traditional portable like the MacBook.

[Via AppleInsider]

Talk about burying the lead -- Shufflegazine did a piece on Nvidia CEO Jen-Hsun Hwang during a visit to Dubai recently, in which he talks about how much he and his family love their Macs, and Apple's machines add value, and in his house it's just "Mac, Mac, Mac," and OH MY GOD, what is that SITTING ON THE TABLE in front of him? OK, it's probably not definitely not an Apple tablet (yet), as there's no clear Apple logo on it, but man that's a nice looking tablet device, and even Engadget says they have no idea what it is.

The thing is, this picture just appeared with Shufflegazine's piece, and while Hwang did go on and on about how much he loves Apple stuff (and yes, the two companies have a long history of sharing some hardware), there's not word one about that tablet or anything like it in the piece, no hint of any other hardware or partnership announcement. It could be a prototype, it could be another tablet we're just not recognizing, or yes, Hwang could have just thrown it down on the table during the interview, and Shufflegazine could have just completely missed it. [They didn't. -Ed.]

Though if that last one is true, we have no idea how it happened. How do you cover Apple and their gadgets and avoid being drawn to that tablet. It's so... thin and well-designed. We'll be honest, if we were in the room, we might have licked it then and there to claim it as our own.

Thanks to Nemanja for the tip.

If you're able to watch TV on your iPhone or iPod touch right now, you're probably having something streamed to your handheld device. That may change -- your phone may soon be equipped with a digital TV tuner to pick up the signals sent out by your local stations.

The Advanced Television Standards Committee (ATSC) announced on Friday that they've agreed on a standard that will let local TV stations broadcast directly to mobile devices on their existing frequencies. The devices that can be equipped to pick up the ATSC Mobile DTV signals include mobile phones, laptops, handheld TVs, and even in-vehicle digital TVs.

ATSC Mobile DTV will be completely different from the existing services provided by AT&T and Verizon, which are pay-for-view services streaming national content. With ATSC Mobile DTV, you'd be able to watch local newscasts as well as network TV that is broadcast in your area.

The signal is carried alongside regular digital TV broadcasts using Vestigial Sideband modulation and the IP transport system. ATSC Mobile DTV can send H.264 video and High Efficiency Advanced Audio Coding Version 2 (HE AAC v2) audio and support interactive and subscription-based TV.

I want my Mobile DTV! Here's hoping that the next generation of iPhones, iPod touches, and future iTablets can receive ATSC Mobile DTV.

[via Macworld]

Editor's Note: There has been a lot of speculation around the future of Apple TV, even though Apple has called it a "hobby" for now. There has also been an extraordinary amount of speculation around an Apple-branded tablet device. Josh Doody has a background in technology, with undergraduate degrees in Computer and Electrical Engineering, experience in engineering, product management and development, and is currently an MBA candidate at the University of Florida. Here are his thoughts surrounding the Apple TV and a possible Apple tablet computer.


In David Foster Wallace's "Infinite Jest," he frequently refers to a device called a "Teleputer" (television-computer) or "TP" for short. The TP is high-def, fancy, online and pretty much ubiquitous. Wallace's vision of a TP was probably influenced by that wonky invention called "WebTV," which supremely sucked and mostly served to frustrate people and make them wonder what good the Internet was anyway.

Wallace was essentially spot-on regarding the Teleputer, and several signs point to Apple gearing up for another foray into mainstream must-have technology that will flip the script on television as we know it. Many publications, bloggers and users continue to speculate about Apple's plans for the future. But Apple's foray into two technologies that have been languishing in technological purgatory is more than just coincidence. Taken individually, these technologies will build on the Apple empire, but together they will change the way people consume TV shows, movies and video games.

The Teleputer's older sibling -– Apple TV -– is starting to disappear without much explanation from Apple. However, Steve Jobs and company might be reinventing a new Apple TV (NATV) that is awesome and game-changing, even though it appears to be recycling decade-old ideas and assimilating other ideas old and new. The iPod re-imagined how we consume music. The iPhone re-imagined how we communicate and what it means to be "Online." The New Apple TV will re-imagine how we consume all media.

TUAW presents to you the best of the obviously fake device shots we've seen in the last couple of weeks. On occasion they're beautiful renderings that are worth a second glance, other times they're out of focus shots that tipsters swear were taken quickly at a meeting on the Apple campus. In any case, they're a lot of fun.

Let's begin with this gem from the French blog Le Journal du Geek. In a post titled "Encore un peu de MacBook Touch?" ("Again a little MacBook Touch?"), we see what looks like a page from an Apple website:

The rumor mill is churning yet again -- the latest Apple rumor is that an event is coming on September 9th. Multiple sources are saying that they've heard Apple will host an event in San Francisco to talk about music, including upgrades for the iPod and iTunes. This is hardly a surprise -- Apple usually holds an event this time of year to pump up back-to-school sales of expected iPod refreshes. So while of course it's a rumor until we hear it from Cupertino, it's pretty believable that sometime around September we'll be hearing about new iPods of some kind.

It's also pretty believable that this event won't be about the rumored iTablet. While mockups, leaks, and fake shots (oh my) seem to be appearing more and more often lately, the same folks that are saying September 9th are also saying that Apple isn't planning to tell us anything about a tablet quite yet. That doesn't mean that it's not coming, of course (eventually -- keep hope alive!), but definitely don't hold your breath for a September announcement or a holiday release. Looks like we'll find out whether those iPod camera rumors are true soon, but we'll probably have to keep waiting for the tablet.

As if it isn't getting bad enough with the iPAD / iTablet rumors, now book retailer Borders has been adding to the rumor mill.

Numerous TUAW readers including Jennifer, who supplied the screenshot below, have received a marketing survey from Borders about using Digital Reading Devices (also known as e-readers or ebook readers). Hidden among the responses about Kindles and Sony Book Readers was the response "I plan to buy an Apple iPAD (large screen reading device) this year." Lest any of our readers think that this is just a doctored screenshot, we did receive multiple unique full-screen shots from several readers. This can mean one of three things:

1. The company performing the survey for Borders knows something about an upcoming Apple tablet device
2. The survey company is clueless and loves operating off of rumors and innuendo
3. The iPAD was thrown in there just to see if anybody would fall for it

The survey also refers to the iPod touch as the "iTouch", so I'm pretty sure that #1 is probably out of the realm of possibility. Still, it's fascinating to see just how pervasive this rumored device actually is!

Thanks to everyone who sent in this tip

Kafkaesque is defined as "characteristic or reminiscent of the oppressive or nightmarish qualities of Franz Kafka's fictional world." That's the way Wall Street Journal All Things Digital blogger Peter Kafka (no relation as far as I know) must be feeling.

Music industry sources are telling him that Apple is planning one of their classic September keynotes, but they're not giving him a date other than "the week of September 7th", and have no idea what exactly Apple is planning on revealing. That sounds nightmarish to me...

So, he fired up the Apple rumor machine this morning and wrote a post about the upcoming event. Kafka feels that the event will probably be used to announce something about music (duh!), most likely "Cocktail", which is Apple's rumored album format that adds cover art, liner notes, and other interactive goodies.

Kafka also notes that unless Apple announces the legendary iTablet at the event, Apple faithful are likely to be very disappointed (My personal feeling? Turn on the tears, folks).

The September event is often used to announce new iPods, and there have been rumors of a camera-enabled iPod nano, so we might hear more about that.

Whatever happens, it would be nice to see Steve Jobs on the stage again, especially if the mythical iPad is finally announced. Any reader comments on this announcement of an Apple event with no set date or concrete topic will be greatly appreciated.

Update: While Gizmodo's Brian Lam is adding fuel to the iTablet fire with a recounting of a phone call with a reputable source, The Loop's Jim Dalrymple is categorically contradicting any suggestions that the September event will include the tablet device -- it's going to be a pure music announcement, he says.

Here's a post for everyone awaiting the mythical "iTablet." The Sierra Sun is reporting that Apple recently shot a television ad for an unreleased product at the Truckee, California restaurant Jax on the Tracks. The Sun quotes Jax owner Bud Haley as saying that Apple wanted "...to show [the restaurant] as a hip and cool spot for the 20-something crowd." Additionally, there was a ban on all third-party photography during the shoot (of course).

We should note that we're pushing the 3rd week of August, and Apple typically releases new iPods in September. Who buys iPods? Well, 20-something college kids, among others. Share your theories in the comments, but we're going to play it safe and guess that Apple is gearing up for a back-to-school iPod promotion.

[Via MacNN]