While people were still reeling from the fact that the
iPod nano, and not the
iPod touch, gained a video camera, my trusty 5.5G
30 GB iPod video decided to die a slow, painful death. Over the past few weeks, I'd been hearing the
hard drive click of doom, having the iPod randomly reboot while listening to an audiobook, and then had the entire system lock up on me and not unfreeze until the battery had worn completely down. When the last symptom occurred a second time yesterday during the iPod event, I decided it was time for a new iPod and ordered my first nano.
For years, the nano seemed like a good idea, but it wasn't something that fit my needs. My music collection clocks in at a respectable 8GB, and it is growing. I have another 6GB of audiobooks, also growing, and at the time I purchased my iPod video I had another 8GB of TV shows and movies ripped from my DVDs. In the days before the iPhone and iPod touch, the iPod video was just a more practical device for those of us who weren't quite so new to the whole idea of a portable music player. Apple initially targeted the noobs with the
iPod mini, and then followed with the iPod nano.
Now that's changed. If you really want to play video on a portable device, the iPhone or the iPod touch is the way to go. If you primarily want to listen to music, the nano is an excellent choice for an everyday iPod. 16GB is more than enough to cover many music collections, and if you need more capacity there is still the iPod classic or the larger iPod touch models. The current nano can fit my entire library of music and audiobooks, and leave some room for videos if I choose -- except I really don't want to squint at subtitles on a nano.
Meanwhile, Apple is also realizing that they need to change their marketing strategy for the nano. With more than 220 million iPods sold to date and a 73.8% marketshare, the general public is fully aware of the brand and most likely has an iPod. So, Apple is changing tactics and has decided to take on the
Flip, a popular and inexpensive handheld video camera that is roughly the size, although thicker, of a nano. New ads promote the "fun" factor of the nano, but overall it's just a solid iPod.
We're splitting our look at the new nano into two parts. Today, we're taking a look at the device itself and a vast chunk of the new features. Tomorrow, we take an in-depth look at the iPod nano's flagship feature -- the video camera -- and see how well it holds up to both a Flip and an iPhone 3GS.