Iad Articles on TUAW - The Unofficial Apple Weblog

AppGratis document shows disconnect between statement and promotion

by Steven Sande (Apr 16th, 2013)

Today's edition of "How the AppGratis Turns" finds Business Insider reporting on a "leaked document" showing that the company supplies developers with estimates on where their app will land in the App Store rankings based on how much they're willing to spend. This contradicts what AppGratis CEO ...

Former Apple iAd VP Andy Miller to be President and COO of Leap Motion

by Mike Schramm (Jul 17th, 2012)

Former head of Apple's iAd program Andy Miller recently left the company to join a firm called Highland Capital, but now he's taking another leap into the COO role of a company called Leap Motion. Leap Motion is currently working on a new device designed to make motion controlled gestures easy ...

Former iAd executive Mike Owen moves to AdColony

by Mike Schramm (Jun 18th, 2012)

Mike Owen, who worked at Apple on iAd, has left the company to join the mobile video ad network AdColony. Owen was a senior manager in the New York office for iAd, but is now one of three recent high-profile hires at AdColony. He's also one of a few big exits from Apple's iAd program, the ...

Apple to increase developer iAd revenue to 70%

by Kelly Hodgkins (Apr 2nd, 2012)

In an effort to entice developers to use its iAd service, Apple recently announced that developers will now get a 70 percent cut of iAd revenue, says a report in AppleInsider. This is a ten percent increase from the previous terms which offered 60 percent. These new terms were included in a ...

Apple reduces iAd pricing, revenue sharing

by Matt Tinsley (Feb 15th, 2012)

Apple is reportedly cutting the minimum cost of its iAd service again. According to Ad Age, the threshold for advertisers to acquire the iAd service has dropped from US$500,000 to just $100,000. Furthermore, Apple will reduce revenue sharing by no longer charging advertisers when users click on an ...

Apple brings in former Adobe VP to help out iAd

by Mike Schramm (Jan 4th, 2012)

Apple's iAd service hasn't been as successful as the company hoped. While Apple has been able to keep iAd "premium" by keeping up ad costs and only bringing in high profile clients interested in putting out high quality advertisements, it hasn't actually made much money with the service, either ...

Apple's mobile ad head Andy Miller leaves for Highland Capital

by Kelly Hodgkins (Aug 17th, 2011)

Andy Miller, Mobile Advertising VP and Former Quattro Wireless CEO, is reportedly leaving Apple to join Highland Capital. Highland Capital is a Boston venture capital firm that previously funded ad company Quattro Wireless. Quattro was scooped up by Apple in an early 2010 acquisition. The ad ...

Apple cuts iAd buy-in fees

by Steven Sande (Jul 7th, 2011)

Since Apple announced the iAd mobile advertising service last year, the success of the service has been in question. Now Bloomberg is reporting that Apple is cutting rates for iAds by as much as 70% to attract marquee clients. As noted in today's post, Apple was initially charging clients US$1 ...

Apple pulls iAds from apps for kids

by Kelly Hodgkins (May 11th, 2011)

Mike Zonrek reports that Apple has suddenly removed iAds from kid-focused applications in the App Store. Zonrek is the developer behind Dex, a Pokémon-browser that has been downloaded over 500,000 times and is a favorite among kids who are into Pokemon. Zonrek uses a combination of iAds, ...

Amazon releases ad-supported Kindle

by Michael Grothaus (Apr 11th, 2011)

The e-book wars are heating up, and Amazon is doing everything it can to make sure it takes the top spot. Today the internet giant announced that it will sell an ad-supported version of the Kindle for a price of US$114.00. Thankfully, Amazon is being rather tactful with the ads. They will not ...

Toyota puts up theme, ads on ModMyi jailbreak repository

by Mike Schramm (Apr 4th, 2011)

This is kind of a weird story, but definitely an interesting one. Word is going around that Toyota, of all brands, might be advertising on the ModMyi repository. Supposedly there's an official Scion interface theme on sale in the jailbreak store, and there are ads for the car manufacturer ...

Apple iAd minimum buy halved to $500,000

by Kelly Hodgkins (Feb 23rd, 2011)

Apple is reportedly lowering the entrance fee for its iAd platform to US$500,000, a 50 percent reduction from its launch price of $1 million. This potential reduction would benefit smaller advertisers who can now afford to get their foot in the door of this mobile advertising platform. Mark ...

Are Apple's iAds in trouble?

by Mike Schramm (Feb 10th, 2011)

I probably could have told you this one based on the anecdotal data I've heard from developers lately, but "insiders" have told MobileCrunch that Apple's iAd service isn't doing quite as well as Apple had hoped. The fill rate -- which refers to actual ad space that's filled with a paid ad -- has ...

Apple's iAd Producer released: In-app ad development kit

by Steven Sande (Dec 20th, 2010)

Apple has made another tool available for developers who are considering using iAd as a way of making revenue from their iOS apps. iAd Producer is a free ad creation toolkit that became available today on the Apple Developer website, and it is designed to streamline the creation of compelling ...

First iAd for iPad features Tron Legacy

by Michael Grothaus (Dec 14th, 2010)

The first iPad iAd has been released today, and it's for Disney's upcoming film Tron Legacy. The iAd features video from the Tron movie, which leads to an interactive menu. The menu itself is designed to look like a light disc and allows the viewer to navigate to a photo gallery, movie trailer, ...