Iad Articles on TUAW - The Unofficial Apple Weblog

Renault to launch first European iAd for new Twizy EV

by Sam Abuelsamid (Dec 1st, 2010)

When Apple's mobile iAds launch in Europe this week, one of the companies with a campaign will be French automaker Renault. It's fitting that Renault will be promoting its new two-seat electric city car, the Twizy, with its iAd since its alliance partner Nissan was the first to use iAds earlier this ...

iAd will launch in Europe this December

by Dave Caolo (Nov 18th, 2010)

Earlier today, Apple formally announced its plans to launch iAd in Europe (The UK and France specifically). The initial advertisers will be L'Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio. The Financial ...

iAd will launch in Europe this week

by Dave Caolo (Nov 15th, 2010)

Shortly after the Japan iAd deal was sealed, Apple is rumored to be ready to launch iAd in Europe this week. The Financial Times reports that a number of very big brands are already on board, and that Apple will make the announcement later this week. L'Oréal, Renault and Nestlé are ...

iAds helping all mobile advertising take off?

by Dave Caolo (Nov 12th, 2010)

The Wall Street Journal is reporting on an interesting effect of Apple's iAd platform -- it seems to be helping the competition. Just a few months after being announced, iAds began appearing in the U.S., and a global launch began earlier this month. Meanwhile, Apple and the Denstu Group signed a ...

Dentsu Group and Apple bring iAd to Japan

by Dave Caolo (Nov 10th, 2010)

Apple has inked a deal with the Dentsu Group that will bring iAd to Japan. Dentsu subsidiary cyber communications, inc. (cci) will take over the selling and "creative execution" of iAds in Japan, with a premiere date set for "early 2011." Under this arrangement, Apple will be limited to hosting and ...

iAds begin to roll out globally

by Michael Grothaus (Nov 4th, 2010)

Hot on the heels of today news that Apple is building a New York City office for the iAd team, MacRumors is reporting that Apple has begun to deploy iAds on a global scale. Previously, iAds were limited to the North America and the United Kingdom, but now iAd impressions are appearing from other ...

Apple is building a NYC office for the iAd team

by Dave Caolo (Nov 4th, 2010)

Business Insider is reporting that Apple has begun construction on a New York City-based office for members of the iAd team. Referring to information attained from "multiple sources," Dan Frommer says that the building will be in Manhattan near Union Square. The new digs will be a step up from ...

Report: Apple may have paid over $1M in iAd trademark settlement

by Mike Schramm (Nov 2nd, 2010)

This is interesting -- a consultant for Apple on the recent "iAd" trademark settlement accidentally disclosed some information about how much the payout was, and apparently it wasn't cheap. Consor says that it helped Innovate Media (the firm which has used the iAd trademark since 2006) pick up "a ...

Apple taking mobile ad share from Google, Yahoo, should have 21% by year end

by Mike Schramm (Sep 27th, 2010)

Apple's iAd service is a relative newcomer to the mobile ads industry, which is probably why it's completely falling apart. No, sorry Carol, we're kidding -- Apple's service is doing extremely well, and it's already threatening established mobile advertising services like Google and Yahoo!. IDC ...

iAd economics may not pay off for app sales

by Chris White (Aug 31st, 2010)

Apple is quick to advertise their new iAd platform for iOS devices as a way for App Store developers to get more exposure for their apps. In theory, it's a great way to set your app apart in a market saturated with more than 250,000 apps. In practice, the numbers tell a different story. David ...

WWDC 2010: More iAds details emerge

by Victor Agreda, Jr. (Jun 7th, 2010)

Steve Jobs said Apple created iAds to help developers make more money. The problem before iAds, to hear Apple tell the tale, had been that mobile ads on the iPhone were a bit of a kludge: different systems supported only basic interaction, they dumped you to Safari most of the time, and as each ad ...

AdAge doesn't like iAd's pricing scheme

by Dave Caolo (May 5th, 2010)

AdvertisingAge confirms today what the Wall Street Journal pointed out last week: advertising with Apple's iAd service won't be cheap. Most advertising agencies charge either a flat rate per thousand impressions (CPM) or a small amount each time a user clicks an ad (CPC). With iAd, Apple will do ...

WSJ: Apple to charge a premium to put ads in mobile apps

by Dave Caolo (Apr 29th, 2010)

When Steve Jobs introduced iAd on April 8th, he provided some details on how it would work, but not all. Now, the Wall Street Journal is reporting on the cost for early participants, and it's steep. Apple is currently on a dog-and-pony-show tour, proclaiming the benefits of iAd to potential ...

Apple to announce iAd mobile advertising platform

by Michael Grothaus (Mar 27th, 2010)

Earlier this month, Apple posted a job listing that hinted at mobile advertising. Steve Jobs had strong words for Google when he told employees "We did not enter the search business. They [Google] entered the phone business." It was always interesting that Jobs never said anything about Apple not ...