Iads Articles on TUAW - The Unofficial Apple Weblog

Daily Update for January 5, 2012

by Steven Sande (Jan 5th, 2012)

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player ...

Apple brings in former Adobe VP to help out iAd

by Mike Schramm (Jan 4th, 2012)

Apple's iAd service hasn't been as successful as the company hoped. While Apple has been able to keep iAd "premium" by keeping up ad costs and only bringing in high profile clients interested in putting out high quality advertisements, it hasn't actually made much money with the service, either ...

Apple changes approach to iAds

by Dave Caolo (Dec 13th, 2011)

Apple is reportedly altering the terms of its iAds mobile advertising service in an attempt to attract more customers. The Wall Street Journal (WSJ) reports that the price of entry has dropped (again) as Apple is becoming more flexible with the pricing structure in general and even wooing ...

Apple releases iAd Producer 2.0

by Mike Schramm (Nov 8th, 2011)

Apple has released version 2 of iAd Producer, a piece of software that helps advertisers put together iAds, which are then sent out to be shown in iOS apps across the platform. The latest version offers up many improvements, including project validation and a new feature called the "Object ...

Apple's mobile ad head Andy Miller leaves for Highland Capital

by Kelly Hodgkins (Aug 17th, 2011)

Andy Miller, Mobile Advertising VP and Former Quattro Wireless CEO, is reportedly leaving Apple to join Highland Capital. Highland Capital is a Boston venture capital firm that previously funded ad company Quattro Wireless. Quattro was scooped up by Apple in an early 2010 acquisition. The ad ...

Amazon releases ad-supported Kindle

by Michael Grothaus (Apr 11th, 2011)

The e-book wars are heating up, and Amazon is doing everything it can to make sure it takes the top spot. Today the internet giant announced that it will sell an ad-supported version of the Kindle for a price of US$114.00. Thankfully, Amazon is being rather tactful with the ads. They will not ...

iAd Gallery breaks App Store guidelines - so what?

by Chris Rawson (Apr 7th, 2011)

There was a modest amount of Internet Fussing after Apple released its iAd Gallery app. Business Insider noted that iAd Gallery appears to violate App Store guideline 2.13, "Apps that are primarily marketing materials or advertisements will be rejected," and MacStories echoed that sentiment. ...

Apple introduces iAd Gallery app four days late

by Erica Sadun (Apr 5th, 2011)

When next someone asks you, "Hey, what is the top app I should put on my new iPhone? Can you recommend something that will be insanely useful, offer lots of long-term functionality and really show off my device?" Consider how much you dislike this person. Then, if they really deserve it, ...

More iAds appearing on iPad

by Mike Schramm (Mar 16th, 2011)

CNET reports that more iAds are starting to appear on the iPad platform. Apple released an iAd for the magical and revolutionary tablet last year featuring the Tron movie, but since then, we haven't seen a lot of traffic in iAd impressions on the platform. That's now changed; a new ad for Unilever ...

Apple iAd minimum buy halved to $500,000

by Kelly Hodgkins (Feb 23rd, 2011)

Apple is reportedly lowering the entrance fee for its iAd platform to US$500,000, a 50 percent reduction from its launch price of $1 million. This potential reduction would benefit smaller advertisers who can now afford to get their foot in the door of this mobile advertising platform. Mark ...

Report: iAds surging against Android

by Mel Martin (Feb 18th, 2011)

In a new study from Medialets, Apple has grabbed the lead in mobile ad share from Android. There have been concerns that the Apple iOS ad system was faltering, but it seems to be getting a strong footing, at least for now. Most of the Apple gains are on the iPhone and the iPod touch, but the iPad ...

Are Apple's iAds in trouble?

by Mike Schramm (Feb 10th, 2011)

I probably could have told you this one based on the anecdotal data I've heard from developers lately, but "insiders" have told MobileCrunch that Apple's iAd service isn't doing quite as well as Apple had hoped. The fill rate -- which refers to actual ad space that's filled with a paid ad -- has ...

iAds more effective than TV advertising, Nielsen finds

by Mike Schramm (Feb 3rd, 2011)

Nielsen is reporting, according to the results of a new survey, that Apple's iAds for Campbell's soup products were more than twice as effective as television advertising for the same product. Nielsen says that customers who saw ads for Campbell's in Apple's operating system were five times as ...

Firemint releases free, ad-supported Flight Control to App Store

by Kelly Hodgkins (Dec 16th, 2010)

Firemint confirmed today that it is launching a free, ad-supported version of its popular Flight Control game for the iPhone and iPod touch. The app has received the rubber stamp of approval from Apple and should appear on the App Store in the upcoming days. The free version has the same ...

First iAd for iPad features Tron Legacy

by Michael Grothaus (Dec 14th, 2010)

The first iPad iAd has been released today, and it's for Disney's upcoming film Tron Legacy. The iAd features video from the Tron movie, which leads to an interactive menu. The menu itself is designed to look like a light disc and allows the viewer to navigate to a photo gallery, movie trailer, ...