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Tag: iads

Apple is about to introduce full screen ads to your iOS device

Apple has formally announced two new ad formats for the iAd platform that will make ignoring advertising harder than ever. Developers can now include full-screen interstitial banner ads and pre-roll video ads within their apps. Thanks to the sizes of these ads, each will take over your entire...

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Apple expands iAd workbench to include nine new countries

Apple this past June rolled out iAd Workbench, a service that enables developers to build targeted ad campaigns for their apps while also providing them with tools to easily create ads. Apple describes the service thusly: Reach millions of iOS users with iAd Workbench, the simplest way to...

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Reuters: Apple to show off iRadio streaming service next week

Reuters is reporting that among the announcements we'll see at next week's WWDC keynote, Apple will introduce a new music-streaming service called iRadio. The service will be free and ad-supported, Reuters says those in the know claimed, and will feature ads from the iAds team. The service is...

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iAds gets full accreditation by the Media Ratings Council

AdAge has an interesting article on the risks and challenges advertisers face when displaying ads on mobile devices. Besides the potential that users may never actually tap on your ad, there's also the risk that an advertiser's ads may not display correctly on various devices. If you're an...

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Omnicom's Paul Wright to run iAds Europe

According to a report in The Drum, Apple is gearing up to expand its iAd advertising network in Europe, the Middle East and Africa. To head up this initiative, Apple has allegedly selected Paul Wright, the chief digital director of Omnicom Media Group, as iAd director for the EMEA. Wright has...

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Daily Update for October 11, 2012

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player...

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Apple offers targeted ad opt-out

Targeted ads present you with advertising keyed to your interests and history. If you're an Amazon customer, you've likely received emails related to your recent browsing choices. Gmail ads are based on your Google account contents. Apple is no different. iAds tracks you and offers ads that best...

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Samsung to challenge Apple's iAds, Google

Samsung is entering the mobile advertising space by working with OpenX Technologies on a project that would let advertisers place ads on its mobile devices, says a report in The Wall Street Journal. This new service would compete with Apple's iAds and Google's own mobile advertising. Samsung...

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Apple reduces iAd pricing, revenue sharing

Apple is reportedly cutting the minimum cost of its iAd service again. According to Ad Age, the threshold for advertisers to acquire the iAd service has dropped from US$500,000 to just $100,000. Furthermore, Apple will reduce revenue sharing by no longer charging advertisers when users click on an...

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Daily Update for January 5, 2012

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player...

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Apple brings in former Adobe VP to help out iAd

Apple's iAd service hasn't been as successful as the company hoped. While Apple has been able to keep iAd "premium" by keeping up ad costs and only bringing in high profile clients interested in putting out high quality advertisements, it hasn't actually made much money with the service, either...

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Apple changes approach to iAds

Apple is reportedly altering the terms of its iAds mobile advertising service in an attempt to attract more customers. The Wall Street Journal (WSJ) reports that the price of entry has dropped (again) as Apple is becoming more flexible with the pricing structure in general and even wooing...

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Apple releases iAd Producer 2.0

Apple has released version 2 of iAd Producer, a piece of software that helps advertisers put together iAds, which are then sent out to be shown in iOS apps across the platform. The latest version offers up many improvements, including project validation and a new feature called the "Object...

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Apple's mobile ad head Andy Miller leaves for Highland Capital

Andy Miller, Mobile Advertising VP and Former Quattro Wireless CEO, is reportedly leaving Apple to join Highland Capital. Highland Capital is a Boston venture capital firm that previously funded ad company Quattro Wireless. Quattro was scooped up by Apple in an early 2010 acquisition. The ad...

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Amazon releases ad-supported Kindle

The e-book wars are heating up, and Amazon is doing everything it can to make sure it takes the top spot. Today the internet giant announced that it will sell an ad-supported version of the Kindle for a price of US$114.00. Thankfully, Amazon is being rather tactful with the ads. They will not...

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