Iads Articles on TUAW - The Unofficial Apple Weblog

Firemint releases free, ad-supported Flight Control to App Store

by Kelly Hodgkins (Dec 16th, 2010)

Firemint confirmed today that it is launching a free, ad-supported version of its popular Flight Control game for the iPhone and iPod touch. The app has received the rubber stamp of approval from Apple and should appear on the App Store in the upcoming days. The free version has the same ...

First iAd for iPad features Tron Legacy

by Michael Grothaus (Dec 14th, 2010)

The first iPad iAd has been released today, and it's for Disney's upcoming film Tron Legacy. The iAd features video from the Tron movie, which leads to an interactive menu. The menu itself is designed to look like a light disc and allows the viewer to navigate to a photo gallery, movie trailer, ...

Renault to launch first European iAd for new Twizy EV

by Sam Abuelsamid (Dec 1st, 2010)

When Apple's mobile iAds launch in Europe this week, one of the companies with a campaign will be French automaker Renault. It's fitting that Renault will be promoting its new two-seat electric city car, the Twizy, with its iAd since its alliance partner Nissan was the first to use iAds earlier this ...

iAd highlighted in new Apple video

by Matt Tinsley (Nov 19th, 2010)

Apple has updated its iAd advertising site with a show-reel showcasing some of the early advertisement adopters. Of course the best of the best have been selected, and all of the campaigns featured look great. We've only seen a few here at TUAW, like the Nissan Leaf ad at pictured at right, but ...

iAds helping all mobile advertising take off?

by Dave Caolo (Nov 12th, 2010)

The Wall Street Journal is reporting on an interesting effect of Apple's iAd platform -- it seems to be helping the competition. Just a few months after being announced, iAds began appearing in the U.S., and a global launch began earlier this month. Meanwhile, Apple and the Denstu Group signed a ...

iAds begin to roll out globally

by Michael Grothaus (Nov 4th, 2010)

Hot on the heels of today news that Apple is building a New York City office for the iAd team, MacRumors is reporting that Apple has begun to deploy iAds on a global scale. Previously, iAds were limited to the North America and the United Kingdom, but now iAd impressions are appearing from other ...

Report: Apple may have paid over $1M in iAd trademark settlement

by Mike Schramm (Nov 2nd, 2010)

This is interesting -- a consultant for Apple on the recent "iAd" trademark settlement accidentally disclosed some information about how much the payout was, and apparently it wasn't cheap. Consor says that it helped Innovate Media (the firm which has used the iAd trademark since 2006) pick up "a ...

iOS social apps attracting more eyes than top TV shows

by Steven Sande (Oct 12th, 2010)

In the battle for viewer eyes, Apple appears to be making some huge strides. How huge? Well, ad group Flurry says that socially aware iOS apps now have a larger audience share than some of the top TV shows. Flurry estimated that 19 million iOS device owners are connecting for more than 22 ...

Found Footage: AXA Equitable presents an innovative ad

by David Winograd (Oct 6th, 2010)

AXA Insurance and Financial Services (a company that just hired my son this morning) has come up with a very creative iAd* to introduce an app for their Belgium based auto insurance division. Their advertising agency, Duval Guillaume of Antwerp, has created a story that integrates newspaper ...

Adidas kills $10M iAd deal

by Dave Caolo (Oct 4th, 2010)

Business Insider is reporting that Adidas has dropped its plans for a $10 million iAds account. The reason? Apple's demand for near total control. Citing two unnamed inside sources, Business Insider claims that Apple rejected three consecutive proposals from Adidas. After the third rejection, the ...

Apple taking mobile ad share from Google, Yahoo, should have 21% by year end

by Mike Schramm (Sep 27th, 2010)

Apple's iAd service is a relative newcomer to the mobile ads industry, which is probably why it's completely falling apart. No, sorry Carol, we're kidding -- Apple's service is doing extremely well, and it's already threatening established mobile advertising services like Google and Yahoo!. IDC ...

Yahoo! CEO: iAds 'going to fall apart' for Apple

by Steven Sande (Sep 16th, 2010)

Known for her salty language and accordian playing, Yahoo! CEO Carol Bartz isn't your typical Internet executive. Along with other comments in a recent Reuters interview, Bartz stated that she felt Apple's iAd service was "going to fall apart for them," since "Apple wants total control over those ...

iAd economics may not pay off for app sales

by Chris White (Aug 31st, 2010)

Apple is quick to advertise their new iAd platform for iOS devices as a way for App Store developers to get more exposure for their apps. In theory, it's a great way to set your app apart in a market saturated with more than 250,000 apps. In practice, the numbers tell a different story. David ...

The curious idea of ads in iBooks

by Mike Schramm (Aug 24th, 2010)

Don't worry -- you won't start seeing ads for tattoo parlors while reading Girl with the Dragon Tattoo. Not yet, anyway. But there's some interesting thinking going around the 'net (kicked off by this article in the Wall Street Journal) about how advertising may soon try to conquer the last bastion ...

WSJ: iAds not starting off so well

by Dave Caolo (Aug 18th, 2010)

The Wall Street Journal is reporting this week that the iAds launch is off to a bumpy start as advertisers learn to deal with Apple's tight-fisted control. As Gruber said, "Better get used to it." The WSJ notes that, of the 17 partners revealed at the program's start (iAds was announced in ...