In-store Articles on TUAW - The Unofficial Apple Weblog

Apple files trademark for "Startup" retail store program

by Mike Schramm (Apr 24th, 2011)

Apple has filed a new application for a trademark on the word "Startup," centering around the category of "[r]etail store services featuring computers, computer software, computer peripherals, mobile phones, and consumer electronic devices, and demonstration of products relating thereto." ...

Rumor: Apple retail app to offer "check-ins," connect employees and customers

by Mike Schramm (Oct 25th, 2010)

MacStories has heard an interesting rumor: that Apple's recent work in location-based networking and "check-in" software will be used inside of Apple's retail stores, specifically to provide better service from employees there. Not a lot is known yet (and MacStories doesn't reveal the source of the ...