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Filed under: Retail, Odds and ends, Apple, Flickr Find

Flickr Find: Apple Store Carosello opening in Milan, Italy

Ahhhh, Milano! The name makes me think about the Milan Cathedral, La Scala, fashion models, and the aggressive drivers in that city. And now, when I think of Milan, I can also fondly think of the new Apple Store Carosello.

TUAW reader Filippo sent us a link to his Flickr gallery of the opening earlier today, which appears to have attracted a huge crowd of Apple fans. PhilApple, as he is known on Flickr, also captured the traditional "running of the geeks" in a short video upload. This is the well-known phenomenon in which the first customers are greeted by the applause, cheers, and general silliness of the Apple Store employees and other customers.

While I wish Apple had chosen to place the store in the Galleria Vittorio Emanuele in the Piazza Duomo, reputed to be the world's oldest shopping mall, I'm happy for the Milanese to now have their very own Apple Store. Grazie, Filippo, for this set of photos!

Filed under: Rumors, iPhone

Rumor: Australian iPhones will be unlocked

A little birdie flew into TUAW Headquarters (read: Scott's Philadelphia apartment) this morning. In fact, he flew all the way from Australia to tell us that Vodafone will not be the exclusive carrier in Australia.

"What's that, little bird?" we asked. He said that Aussie carriers will have their own plans and deals, and that unlocked iPhones will be sold at Apple Stores.

Now, we can't substantiate the bird's accuracy (though he did say "G'Day" and "mate" several times), but considering the announcement that Italy will have two carriers, we aren't dismissing it out-of-pocket, either.

Update: The Sydney Morning Herald has published confirmation that Australia-based Telstra and Optus will also carry the iPhone.

Filed under: Apple Corporate, Rumors, iPhone

Italy will have two iPhone carriers

Earlier today we learned that Vodafone has been tagged to carry the iPhone in ten countries, including Italy. Shortly after that announcement Italian communications company Telecom Italia announced that they, too, will carry the iPhone.

Neither company provided any more detail than that, so exactly what those plans will look like and how they'll co-exist is unknown. However, we understand that Italians love pay-as-you-go plans. In fact, Vodafone reports that 91% of their current Italian customers lack contracts.

Perhaps a paid vs. contract-free option? Only The Shadow knows. We'll keep you informed, readers.

[Via MacNN]

Filed under: Rumors, iPhone

Mambo Italiano: iPhone for Italy looking likely

Euro-iPhone purchasers note: there's something in the wind that says a 3G, revenue-sharing-absent and exclusivity-free iPhone may be on the way shortly for Italian (or iTalian) buyers. An article at La Repubblica indicates that the iPhone's arrival in Rome may be accompanied by a new sales model: no revenue kickback from subscriptions for Apple, but a higher selling price on the phone, and a very limited or nonexistent exclusivity period for the telecom partner (Telecom Italia at launch during summer 2008, with other carriers onboard probably by the holiday season).

Sadly, my Italian is basically as nonexistent as the exclusivity for the iTPhone, so I'm depending on the machine translation here. If any of our readers can distill and inform based on the original, please do!

[via Engadget]

Filed under: Retail, Rumors, Apple

Second Apple Store planned for Italy

Italy's first Apple Store opened this past March, in Rome. Today, setteB.IT is reporting that another Italian store is planned for a mall in Marcianise. We say "planned" because the mall that will supposedly house the store hasn't even been built yet, but is scheduled to open in September of this year.

If any TUAW'ers in the Marcianise area see any signs of a new store, please let us know!

[Via ifoAppleStore]

Filed under: Retail

Apple Store Roma Est: Your reports

The day has finally arrived! Italy's first Apple Store opened in Rome this weekend. It's quite a big deal, as this is the first store on mainland Europe, and a number of people are traveling great distances just to check it out. The folks at ifoAppleStore made a special trip, as did WeLove Apple. Finally, reader nevrozel sent us these first interior shots.

So, has anyone else made the trip to Roma? Let us know!

Filed under: Apple Corporate, Retail, Rumors

Apple Store Rome all but confirmed

According to a report at ifoAppleStore, the Parco Leonardo mall will not be the location of a future Apple Store in Rome. Instead, it looks like the Romaest mall on the city's east side has been identified as the most likely location. It's possible that a grand opening could take place as early as September.

If any of our Italian readers spot some suspicious-looking construction over there, please let us know!

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