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Tag: john sculley

Former Apple CEO John Sculley: Steve Jobs sold experiences, not products

In a new video interview with Entrepreneur Magazine, former Apple CEO John Sculley discusses what exactly set Apple apart from its competition starting with the famous "1984" advertisement. Jobs' vision for Apple's marketing was selling experiences versus selling the product itself. It's...

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The TUAW Daily Update Podcast for April 18, 2014

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get some the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the player at the top of...

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John Sculley regrets ousting Steve Jobs and other news for April 18, 2014

It's Friday! Slip on a pair of loafers and browse today's Apple news in a leisurely fashion. Because it's Friday. And you're a boss. In an interview with Times of India, former Apple CEO John Sculley admitted that ousting Steve Jobs was a mistake. "I think there could have been a way, in...

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Apple employee badges from 1984

In addition to helping digitize Steve Jobs' now famous Mac introduction, former Apple employee Scott Knaster recently posted this photo depicting old Apple employee badges, providing us with an interesting trip down memory lane in the process. For all you Apple history buffs out there, take note of...

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Daily Update for January 22, 2014

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get some of the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the player at the top...

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Steve Jobs was beyond scared before his triumphant 1984 Mac introduction

Steve Jobs was a master showman with an unparalleled ability to introduce a new product with flair and panache. I personally think his 2007 iPhone introduction was a public speaking triumph, setting a new bar for product announcements. This Friday marks the 30-year anniversary of another of Jobs'...

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Daily Update for October 11, 2013

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires...

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Former Apple CEO John Sculley: Tim Cook doing a terrific job

Former Apple CEO John Sculley recently told CNBC Asia that he thinks Tim Cook is doing a fine job. "I think Cook is doing a terrific job. He's not trying to be Steve Jobs; only one person could be Steve Jobs and that was Steve," he said. Sculley was the CEO of Apple from 1983-1993 and Jobs' initial...

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Origin Stories: Steve Sande

I certainly didn't start my career with plans to become a blogger and editor at one of the world's most active Apple websites. When I was a child dreaming about a future career path, computer science barely registered on the "What I want to do when I grow up" list since only corporations owned...

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Jobs was interested in the phone industry as early as the 80's

Former Apple CEO John Sculley spoke recently during Young Turks Conclave 2013 and shared his thoughts on Steve Jobs, Apple's future and India's entrepreneurs. His conversation was reprinted by YourStory.in, a website dedicated to India's startup scene. Speaking about Steve Jobs, Sculley shared...

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Daily Update for January 16, 2013

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player...

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John Sculley: Apple needs a cheap iPhone

Former Apple CEO John Sculley says Apple must make a cheap iPhone to tackle emerging markets. The CEO who ran Apple into the ground in the 1990s made the comments on a Bloomberg Television interview from Singapore. The comments come after AAPL sunk to below US$500 a share yesterday -- the lowest...

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Former Apple CEO John Sculley: Apple is well-run

Although Tim Cook has been at Apple's helm for a while now, concern over his long-term guidance continues to permeate opinions of both shareholders and analysts. For his part, former Apple CEO, John Sculley, is confident in Apple's management. The Motley Fool reports that during a recent interview...

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John Sculley discusses ARM and the Newton

One of the products often pointed out as the sterling example of an Apple failure is the Newton MessagePad. The product, which launched in 1993 only to be axed in 1998 by the newly returned Steve Jobs, was ahead of its time in many ways. The man who took the project under his tutelage in the...

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Steve Jobs's story of the stones

Next week, Landmark Theaters in 19 US cities will screen a 70-minute "lost interview" featuring Steve Jobs. The interview was done in 1996 by Robert X. Cringely for his PBS series "Triumph of the Nerds" and is being released in unedited form as Steve Jobs: The Lost Interview. Philip...

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