Filed under: Analysis / Opinion, iTunes, Bad Apple, Apple, Apple History
McCartney on iTunes: "We want it to happen"
The cutest Beatle, Sir Paul McCartney, did an interview with Entertainment Weekly recently for his new album, and the long-running subject of the Beatles on iTunes came up right at the last question. At this point, this is probably our favorite Apple failure -- they've reinvented the way we listen to music, they've made smartphones mainstream, they've constantly re-created and revolutionized the personal computer, and yet they've never been able to get the best band in history on their iTunes service.Not for lack of trying, says Sir Paul. He says that he's down with it, and that both sides are still trying to come to an agreement, but that "we" (presuming that means the band themselves) definitely "want it to happen." But he also says that "the record company" (presumably Apple Records, who have had their troubles with Apple Computers in the past)
"was taken over by new people quite recently, so there is a gridlock of sorts." So we continue to wait for The Beatles to show up on iTunes.
Meanwhile, they are apparently going ahead with the Rock Band version featuring The Beatles -- McCartney says that Harmonix is still planning to put the music in the console videogame/band simulator, and that they're going to feature The Beatles in different eras: "early days, Liverpool, then psychedelic, and on from there. It's very cool." Sounds like it -- even if we can't play the White Album from AppleTV, at least we'll be able to do it from the Xbox.
Apple will open 
Get ready, Liverpool! 
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