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Tag: localytics

The character of what we buy on Black Friday/Cyber Monday is changing

That's the word from data analysts at Localytics. Data they collected over the last few days makes clear that the days of lining up for those Black Friday sales is gone. With major retailers like Walmart and Amazon starting their deals a full week before Black Friday, the big shopping day appears to...

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The old iPad 2 is still the most used iPad

That's a surprising metric coming out of new research from Localytics, and pertinent as we expect to see new iPads from Apple. According to the study's data, the now discontinued iPad 2 has the largest share of online use at 27%. Both the iPad Air and iPad Mini with Retina Display, released last ...

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You only use 20% of your apps one time according to a new study

Localytics recently examined how people use their apps. The study, based on data from 1.5 billion devices and 25,000 apps, reports that 20% of downloaded apps are used only once, which is a 6% improvement over a four-year-old identical study. During the same period, which covers apps used during t...

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New study has surprising data on how we interact with apps

Localytics, a firm that tracks statistics about app usage, has released a study today that is of interest to users and app creators. The data tracks how people react to new apps, and tries to predict which apps will attract users and which won't. Here are some of the key findings: If you buy or ...

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78% of new iPhones sold globally are iPhone 5s models

For all of the publicity that swirled around the less expensive and more colorful iPhone 5c, the reality is that the new iPhone 5s is the top dog in worldwide sales. That's the report from Localytics, a firm that analyzes mobile stats. In the data analysis that started Friday and ended yesterday, ...

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The iPhone 5s is greatly outselling the iPhone 5c

OK, so we know that Apple sold a record 9 million iPhones over the weekend, but what you might find surprising is that data provided by analytics firm Localytics shows that in the US, the more expensive iPhone 5s is appearing a whopping 3.4 times more often than the iPhone 5c. The chart at the to...

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Study finds many iOS activations during the holidays

We all expected that iOS sales would be incredible during the holiday season, but now a study by Localytics reported on GigaOM shows that the activation level for new iOS devices was even greater than expected. The study showed that 12.5 times more iOS devices accessed games and apps using Lo...

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AT&T still top iPhone carrier in US

It's a three-way battle in the US for the iPhone and AT&T is keeping its lead as the #1 iPhone carrier, says data from analytics firm Localytics. Localytics collects device and carrier information from 1,500 mobile applications including those from Skype, Turner Broadcasting and News Corporat...

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Verizon iPhone 4 responsible for 32% of US iPhone 4 traffic

Data from mobile app analytics firm Localytics suggests the Verizon iPhone 4 now accounts for 32.3% of the U.S. iPhone market share. The CDMA version of the iPhone has been steadily climbing since launch, while the AT&T iPhone has apparently declined. Verizon confirmed during its Q2 earning...

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15% of mobile apps launched while offline

Real-time analytics firm Localytics has issued a report that says 15 percent of all mobile apps are launched while the device they are running on is offline. That's a clear sign that developers would be serving their users better if they built "offline" modes into more apps, according to Ryan K...

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